Creating a multi-modal, pan-european on line journey and ticketing service for Europe

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1 Creating a multi-modal, pan-european on line journey and ticketing service for Europe "Research and Innovative Systems" at DG Mobility and. John Berry 27th January 2014

2 White Paper: "Roadmap to a Single European Area Towards a Competitive and Resource Efficient System The European Commission is pursuing the vision of seamless transport both in passenger and in goods transport markets. For passengers, seamless transport across modes and across countries will better meet their mobility needs by ensuring a wider choice of transport services. Seamless transport will also allow European citizens to make better use of the existing infrastructure when travelling. Finally, seamless transport may lead to a shift to more environmentally friendly modes of transport (modal shift) and may help to reduce congestion and environmental damage caused by current transport services utilisation.

3 DG MOVE has sought external expertise to develop and validate an European passenger transport information and booking interface across transport modes" The consortium AMADEUS IT GROUP S.A. THALES COMMUNICATIONS & SECURITY SAS BENE RAIL INTERNATIONAL NV INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) ZEPPELIN UNIVERSITÄT GEMEINNÜTZIGE GMBH UNION DES INDUSTRIES FERROVIAIRES EUROPÉENNES

4 What the Commission wants from the consortium o To assess the economic and social impact of the provision of the interoperable and multimodal transport scheduling, information, online reservation and ticketing services on a EU-wide scale; To survey the current market developments and expected trends that will move towards the fulfilment of the White Papers' vision; To identify potential barriers to the implementation of the above mentioned services (building on the already identified issues of difficulty of data availability, accessibility, quality and standards of its exchange). In particular, this should include those market failures that might justify public intervention; To draft recommendations determining the conditions that enable overcoming the observed obstacles, addressing, in particular, those aspects where additional EU action would be deemed necessary.

5 The dimensions the study "Source: Zeppelin University"

6 Who is involved-two well attended stakeholders' workshops

7 Determinants of Modal Choice - What do the people want?

8 The second phase trial Either a Proof of Concept (POC) demonstrating a single Intermodal Ticket (and its subsequent intermodal settlement), or a POC demonstrating Multiple Tickets for a trip combining Air-Rail-Urban Transit modes; For First and Last mile Urban-Transit portions of such a trip, either a POC based upon the multi-loading of respective Applications, or a POC based upon a single contactless bank card validation interface for both. Irrespective of the findings of the study, POCs would be available to demonstrate a Meta Multimodal Journey Planner and a Trip Tracker application which offered the passenger advice on rebooking parts of their trip based upon analysis of real time service disruption information.

9 The end result - an independent web site where the traveler will: Be served with several complete proposals to achieve their mobility based on stated preferences (time, budget) including the first and last mile. Be able to book and pay for the chosen trip through a secured server. Be able to register a NFC phone through which it is possible to receive real time service - Trip Tracking - that includes information in case of changes in the planned data and options to change route and ticket. Have receipt of their travel entitlements, automatically and directly on the registered phone the booking service generates any necessary boarding passes or the equivalent that would be needed to travel. The NFC phone for all practical purposes functions as the ticketing media throughout the trip. The traveler then calmly goes on their city-to-city trip, using their chosen travel means, and being sure to get support if there are any changes.

10 Will the workings of the market, by itself, deliver the objectives of the EU with regards to multimodal travel? No. The market alone will not deliver seamless multi-modal, cross border, transport information and ticketing - hence the Commission needs to consider what to do next. Recommendations have been made.

11 Where we are today Under ideal circumstances, a passenger should be able to plan and book a trip across Europe using different transport modes as easily as making a common domestic journey using only one transport mode. To reach this goal there needs to be: Real-time data Comprehensive information One-stop-shop access Improved physical integration and connectivity between transport modes

12 1. Real-time data To reach this goal a transport information system has to be developed on a European basis that provides real-time data for trips throughout Europe, combining up-to-date information from each relevant transport mode source. This implies the integration of schedule, availability and fare information for air, rail, ferry, long distance bus and manifold local transport services covering first, last and middle mile.

13 2. Comprehensive information Such a trip or journey planner should also provide information on passenger rights and entitlements, facilities for passengers with reduced mobility, and other transport service attributes (e.g. carbon footprint of the trip, door-to-door travel time) in order to allow a comparison, in terms relevant to each customer, of the attractiveness of the transport modes available for the journey.

14 3. one-stop-shop access to: online booking, payment and ticketing services, allowing for the conversion of such journey plans into purchased trip entitlements, including additional assistance in the case of delay or interruption of travel services (on-trip information, advice and re-accommodation).

15 4. Physical integration and connectivity between transport modes must be improved to facilitate passenger flows and establishment of seamless journey combinations. This includes capacity optimisation between modes, and particularly increasing rail capacity to accommodate and stimulate modal shifts. If the goal is a better multimodal product for the passenger, the different players in the industry have to cooperate more intensively.

16

17 The degree of colaboration Vs the intensity of possible intervention

18 Horizon Smart Green and Integrated work programme for 2014 and 2015 Seamless and customer oriented air mobility: Enhance the time efficiency, seamlessness, robustness and accessibility of the European air transport system by minimising the duration of the travel and providing integrated and comprehensive information to air passengers Smart Rail Services: Seamless multimodal travel and logistic services open and available Connectivity and information sharing for intelligent mobility: Improve and maximise the availability and (cross-border/cross-system) interoperability of transport data; real-time information exchange--understanding of the relevant market structures and business segmentation, including the identification of the key drivers and barriers that shape technology development Towards seamless mobility addressing fragmentation in ITS deployment in Europe Towards an easy door-to-door pan-european intermodal trip planning and execution- Better modal integration, increased travel time reliability, efficient use of the existing transport infrastructure, inclusive transport services across Europe, accelerated roll-out of ITS services and technologies

19 Any questions?

20 Thank you!

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