WELCOME TO THE WORLD OF FLYCORPORATE

Transcription

1 MEDIA KIT 2016

2 WELCOME TO THE WORLD OF FLYCORPORATE The Future of BizAv Branding FlyCorporate s humble roots began in a tiny office in the outskirts of Gent, Belgium. Back in 2008, we were just a fledgling bizav magazine with BIG IDEAS. We knew we wanted to be something different, something special. A breath of fresh air in the world of offline and outmoded bizav news. Our founder, Taunya Renson-Martin, started FC with a simple philosophy in mind BE UNAFRAID. But what does that mean? It means embracing new ideas that other bizav publications are afraid to try. We were one of the earliest publications to dive headfirst into digital media. We were one of the first to embrace social media. And we're also one of the first publications to end our print edition and fully invest in being digital only. That s what our readers and advertisers want, and we aren t afraid to listen and change with the times. Want to be part of our world? All the info you ll need is in this media kit. We work with businesses and agencies to help craft the right messages - for the right audience. Staying ahead of latest marketing trends, we engage our readers in the places they go to find their news. We offer ways to reach a targeted audience interested in your thought leadership, products and services. Welcome to this fun, quirky and lucrative little place we like to call the World of FlyCorporate. Rick Judge Commercial Manager rick.judge@flycorporate.com

3 THE FLYCORPORATE AUDIENCE FlyCorporate reaches the decision-makers. The owners, operators and users of corporate aircraft experienced professionals across all sectors who influence the selection of aircraft, equipment and services. Our readers also play a key role in purchasing decisions, and include CEOs, senior corporate officers and high-net-worth individuals. Top 10 Countries Worldwide USA UK Russia Brazil France Saudi Arabia Germany Belgium Switzerland India Top 10 Countries Asia/Middle East/Africa Saudi Arabia India United Arab Emirates Indonesia Turkey China South Africa Kenya Morocco Hong Kong Target Readership Flight Department Manager Pilot Director of Maintenance Other Flight Department Personnel CEO/Managing Director CFO COO Chairman Director/Manager of Sales, Marketing, PR Continent Total Audience Europe 43% Americas 32% Asia 20% Africa 3% Oceania 1% Other 1%

4 FLYCORPORATE DIGITAL TRAFFIC Advertising 16% Other 8% Organic Search 24% FC INSIGHTS 71% of visits are new sessions (new visitors) Up to 10% CTR on Sector Focus marketing Social Media 21% FC Publication 12% Direct Traffic 19% Growth : Users Growth : Pageviews FlyCorporate.com Growth Page Views 375K 760K +103% Total visits (sessions) 175K 215K +23% Unique Visitors (users) 120K 155K +29% Social Media November 2015 December 2015 Growth YOY Twitter 4,998 7, %

5 HOW FC WORKS FOR YOUR BRAND STOP ADVERTISING AND START COMMUNICATING FlyCorporate offers targeted and customized packages that reach your audience across our digital, multichannel platform, which includes: Our newsfeeds sent Tuesdays, Fridays and during shows. Harnessing our growing social media audience. The hub of it all, our bizav news resource website. Unique and customized content marketing initiatives.

6 THE TOOLS TO INCREASE BRAND REACH SECTOR FOCUS OWN YOUR INDUSTRY SECTOR Exclusive ownership of our dedicated Sector Focus resource page, updated daily with sector related news, content and media. Exclusive branding on all FlyCorporate articles in your sector and dedicated space to promote your own branded content and assets. Exclusive opportunities to contribute thoughtleadership about your sector, supported by the FlyCorporate team.

7 THE TOOLS TO INCREASE BRAND REACH REGIONAL FOCUS YOUR REGION. YOUR BRAND. Exclusive ownership of our Regional Focus resource page for one year, updated daily with regionally specific content. Exclusive opportunities to contribute thoughtleadership about the region, supported by the FlyCorporate team. Headline sponsor of the show news for the major show for that region. Asia (ABACE) North America (NBAA) Europe (EBACE) Russia (JetExpo) Middle East/Africa (Dubai Airshow) South America (LABACE)

8 THE TOOLS TO INCREASE BRAND REACH WEEKLY NEWSFEEDS THE TOP NEWS STRAIGHT TO YOUR INBOX Setting the Tone: The FC Weekly Newsfeed Containing breaking industry news, company profiles and opinion that our readers can t find anywhere else, advertising in the weekly newsfeed is one of our more popular offerings.

9 THE TOOLS TO INCREASE BRAND REACH FC WEEKLY WRAP-UP OUR TAKE ON THE WEEK THAT WAS Close out the work week: The Weekly Wrap-up Containing our weekly opinion pieces, our pic of the week and tweet of the week, this exclusive advertising opportunity is the industry s most unique and provocative take on the news.

10 THE TOOLS TO INCREASE BRAND REACH STAND OUT ON SHOW DAY Reach our news hungry audience during the top bizav events with your branding in our show newsfeeds. SHOW NEWSFEEDS

11 MULTICHANNEL SPONSORSHIP OPTIONS PACKAGE 1: SECTOR FOCUS PACKAGE 2: SECTOR FOCUS Sector Focus Page 1 Year Sector Focus Page 6 Months Weekly + Wrap-up Newsfeeds 24 Insertions Weekly + Wrap-up Newsfeeds 12 Insertions Show Newsfeeds (2-3 insertions per show) 6 Shows Show Newsfeeds (2-3 insertions per show) 3 Shows Access to the FC creative team to develop content (whitepapers, blogs, byline articles, etc) *VALUE ADD Access to the FC creative team to develop content (whitepapers, blogs, byline articles, etc) *VALUE ADD Dedicated space for your own branded assets/ content (videos, whitepapers, brochure, etc.) Dedicated space for your own branded assets/ content (videos, whitepapers, brochure, etc.) PACKAGE 3: SECTOR FOCUS PACKAGE 4: REGIONAL FOCUS Sector Focus Page 3 Months Regional Focus Page 1 year Weekly Newsfeeds 6 Insertions Show Newsfeed (2-3 insertions)(lead Sponsor) 1 Show Weekly Newsfeeds 6 Insertions Weekly + Wrap-up Newsfeeds 12 Insertions Dedicated space for your own branded assets/ content (videos, whitepapers, brochure, etc.) *VALUE ADD Dedicated space for your own branded assets/ content (videos, whitepapers, brochure, etc.) *VALUE ADD

12 2016 EDITORIAL CALENDAR JANUARY MAY SEPTEMBER Week 01 Week 02 Week 03 Week 04 FEBRUARY Week 05 Week 06 Week 07 Week 08 Week 09 MARCH Week 10 Week 11 Week 12 Week 13 APRIL Week 14 Week 15 Week 16 Week 17 OEMs: Light Jets Trip Planning (S&D) 2016 Market Report MRO Aircraft Management Insurance Green & biofuel Helicopters (Heli-Expo) Cockpit Avionics Airports Charter Apps Completions (Interiors Expo) Q1: Deliveries & Shipments Asia (ABACE) Innovation (AERO) OEMs: Mid-Size Jets Week 18 Week 19 Week 20 Week 21 Week 22 JUNE Week 23 Week 24 Week 25 Week 26 JULY Week 27 Week 28 Week 29 Week 30 AUGUST Week 31 Week 32 Week 33 Week 34 Week 35 Turboprops In-flight Catering Europe: Regulatory Europe (EBACE) Aircraft Training FBOs GA Associations Safety: Regulatory Aircraft Painting Q2: Deliveries & Shipments OEMs: Engines Africa (AfBAA) Mid-Year Update MRO Charter Brokers Tax Latin America (LABACE) Trip Support Week 36 Week 37 Week 38 Week 39 OCTOBER Week 40 Week 41 Week 42 Week 43 Week 44 NOVEMBER Week 45 Week 46 Week 47 Week 48 DECEMBER Week 49 Week 50 Week 51 Week 52 Weather Russia (Jet Expo) Aircraft Financing Refurbishments Q3: Deliveries & Shipments Helicopters (Helitech Int l) OEMs: Heavy/Large Jets US: Regulatory North America (NBAA) Cabin Entertainment Ground Support Fuel Middle East: Regulatory Middle East (MEBA) Q4: Deliveries & Shipments OEMs: Corporate Airliners

13 Send artwork and ad materials to: or upload to: wetransfer.com SPECIFICATIONS HOMEPAGE, SECTOR FOCUS AND REGIONAL FOCUS Lead Banner Ad 924 x 118px JPG or GIF Sidebar 295px x 200px JPG or GIF Up to 3 total

14 Send artwork and ad materials to: or upload to: wetransfer.com SPECIFICATIONS WEEKLY AND SHOW NEWSFEEDS + WEEKLY WRAP-UP Newsfeed Banner Ad 654 x 90px JPG Logo (Weekly Wrap-up) JPG

15 CONTACT INFORMATION Business Contact Rick Judge Commercial Manager Mailing Address 1701 Pennsylvania Avenue Suite 300 Washington, DC Got News? Nick Klenske Editor +32 (0) Nadia K. Del Rio Marketing Manager Taunya Renson-Martin Managing Partner taunya.renson@flycorporate.com Mike Vlieghe Creative Manager mike.vlieghe@flycorporate.com