2009 Social Recruitment Survey Results

Transcription

1 2009 Social Recruitment Survey Results

2 Executive Summary This report contains results of the second annual Jobvite Social Recruitment Survey, which found that employers are not just recruiting on professional online networks now, but also recruiting extensively on social networks like Facebook and Twitter. The survey also found that employers are more satisfi ed with the quality of candidates from employee referrals and social networks than those from job boards. As a result, companies intend to invest more in these cost-effective candidate sources in 2009, rather than job boards and other traditional sources, including search fi rms. The majority of those surveyed are planning to invest more in social recruiting. 76 percent plan to invest in employee referrals and 72 percent plan to increase their use of social networks while a majority say they will invest less in more costly sources, including job boards, third-party recruitment and campus recruiting. This echoes the results of Jobvite s 2008 Social Recruitment Survey, in which 68 percent of recruiters said they would increase their use of referrals and employees networks. The survey results showed that 80 percent of companies use or are planning to use social networking to fi nd and attract candidates this year. Among those using social network sites for recruiting, LinkedIn is now used by 95 percent of respondents and Facebook use grew from 36 percent in 2008 to 59 percent in A new addition, Twitter, ranks third with 42 percent of recruiters using the tool to source candidates. Employee referrals and internal transfers are the most highly rated sources in terms of quality of candidates generated. However, employee involvement in referrals is still low. Only 15 percent of respondents said that they extensively tap employees social and professional networks for hiring, while the majority said they somewhat utilized employee networks. An average of one-third of employees participate in referrals, indicating there is untapped potential for employee referrals. The 2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, The survey was completed by individuals responding to an invitation on the Jobvite website or to an invitation ed to human resource and talent management professionals. 438 individuals completed the 23 question survey. Respondents answered questions using an online survey tool. Response data is available only in aggregate form. About Jobvite Jobvite is used by companies to manage all aspects of hiring in an easy to use Web 2.0 platform. Jobvite is the only erecruitment application that powers word of mouth marketing for jobs. Jobvite engages people to send targeted job invitations to contacts in their social networks and helps companies make high quality hires at lower cost. Customers of the Software-asa-Service application include leading edge companies like Advent, Infi nera, SupportSoft, TiVo and Zappos.com. For more information, visit 2

3 Social Networks 1. Do you or your company use social networking or social media to support recruitment efforts? 2. Which social networking sites do you or your company use to find candidates? Check all that apply. Plan to Begin This Year 13% Don't Know 2% LinkedIn 9 Facebook 59% Twitter 42% No 17% Yes 68% MySpace 13% 11% Ning None 1% 3. Why do you use online social networks for recruiting? Check all that apply. Reach Passive Jobseekers Low Cost Candidate Source Source of Hard-to-Find Skills or Experience Good Way to Find Our Target Candidates Identify Potential Candidates Before a Requisition Opens Promote Jobs or Employment Brand to a Target Don't Use Them 77% 74% 72% 72% 60% 59% 3% 2% 4. Have you successfully hired a candidate through an online social network? Don't Know 12% No 22% Yes 66% Questions 2, 3, and 4 were completed only by the respondents who answered affi rmatively that they are using or planning to use social networks to support recruitment in question 1. These respondents account for 81% of the total responses. 3

4 5. What percentage of candidates disclose their social networking presence to you? 6. What tools do you use to research candidates? Check all that apply. Disclose 24% LinkedIn Search Engine Call References Facebook Twitter Social Networking Sites MySpace None 76% 67% 61% 44% 21% 14% 11% 7. What type of candidates does your company find through traditional employee referrals and online social networking referrals? Check all that apply. Mid-level / Manager (3-6 years of experience) 77% Entry-level (1-2 years of experience) Senior-level / Director (7-10 years of experience) Executive / VP C-level Don t know Not applicable 76% 62% 44% 28% 3% Traditional Mid-level / Manager (3-6 years of experience) 51% Senior-level / Director (7-10 years of experience) Entry-level (1-2 years of experience) Executive / VP C-level Not applicable Don t know 43% 34% 27% 13% 7% Online 4

5 Candidate Sources 8. In what candidate sources are you/your company investing more and less this year? Check all that apply. Employee referrals 76% 3rd party recruiters/search firms 72% Social networks 72% Job boards 57% Corporate career site 64% Campus recruiting 4 Direct sourcing 58% Direct sourcing 21% Internal transfers 5 Internal transfers 18% Campus recruiting 29% Corporate career site 17% Job boards 26% 12% 3rd party recruiters/search firms 9% Social networks 11% 7% Employee referrals 8% More Less 9. Rate your satisfaction with the quality of candidates from these sources. 1 is the least satisfaction and 10 the most. 10. What percentage of your company s total vacancies are listed on paid job boards? Employee Referrals Internal Transfers Listed 57% Not Listed 43% Direct Sourcing 7.2 Corporate Career Site 6.7 Social Networks Campus Recruiting 5.8 Job Boards 5.7 3rd Party Recruiters/Search Firms 5.4 5

6 Referrals 11. How extensively do you feel you tap into your employees social and professional networks for hiring? Not At All 2 Extensively 1 Somewhat 60% 12. What percentage of your employees participate in referring candidates? average 31 % 13. What percentage of total vacancies do you fill by referral? average 29 % 14. What percentage of jobs at your company carry a referral bonus? average 63 % Hiring Plans 15. Did your company conduct layoffs during the past 12 months? Yes 59% No 41% 6

7 16. What are your hiring plans in 2009? Check all that apply. Making new (growth) full time-hires 50% Making only full-time replacement hires (no new growth hires) Plans are uncertain/don t know Adding contractors or part-time hires Not hiring at all 3 27% 24% The next three questions were completed by the 66% of respondents that are either making new (growth) full-time hires, making only full-time replacement hires (no new growth hires) or adding contractors or part-time hires. 17. How many hires (new or replacement) is your company planning to make in the remainder of 2009? 18. If you are hiring, what level of experience will you hire? Check all that apply. Over 250 Mid-Level 76% 51 to 250 Entry-Level 5 11 to 50 1 to 10 18% 34% Senior-Level Executive/VP 47% 1 All Levels 1 C-Level 38% 19. Do you plan on hiring employees to fill recruitment, staffing or talent acquisition positions? No, not hiring at all 50% Plans are uncertain/don t know Yes, making new full-time hires Yes, making replacement hires only Yes, adding new contract or part-time staffing positions 24% 12% 4% 7

8 Demographics 20. How many employees does your company have? 21. What s your role in recruiting at your company? 5,000+ 1,001 to 5, to 1, to % CXO 2% HR VP 12% Recruiter 31% 101 to to % 12% 1 17% HR Manager Dir. Of Staffing 18% Sourcer 4% Consultant 4% HR Director 12% HR Generalist Hiring Manager 2% 22. What type of organization do you work for? 23. What industry do you work in? Recruitment Agency 6% Independent Consultant Transportation Energy and Storage 2% 4% Services 4% Independent Contractor Employer 89% Technology 33% Recruitment Agency 6% Retail and Wholesale 6% Healthcare 6% Public Service, Education, Recreation Communication 8% Manufacturing 8% Finance and Insurance 8% 8

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