ever. Hometown Values 4770 S W., West Valley City, UT Phone: Fax: EARLY SPRING MARCH 2015

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1 EARLY SPRING MARCH 2015 ROMANCING THE HEART FEBRUARY 2015 ROMANCING THE HEART FEBRUARY 2015 best. ne. valenti ever. designer blankets see our ad inside Mexican Restaurant HEALTHY LIFESTYLES JANUARY 2013 Hometown Values has been Utah s premier go-to source for great savings, entertainment and activities for 20 years. It is also Utah s largest monthly direct-mail magazine, distributed to more than half-a-million homes. L.A. Dance Co. Mexican Restaurant AXIOM Garage Door Rod Works Unique Iron and Home Decor

2 Exponentially HELPING BUSINESSES GROW Hometown Values has a proven record of helping businesses grow and succeed through targeted, market-driven advertising. Our monthly, direct mail community magazines help consumers save money and help local businesses grow their bottom line. HELPING YOUR BUSINESS SUCCEED 15 markets, from Cache County to Southern Utah County Target specific audiences and readers Full circulation insert Superior quality Full color Direct-mail advertising Exceptional customer service Digital components available Social media strategy Direct mail labeling cards Blow-ins Premium Placements We have been working with.hometown Values for many, many years and have watched our business grow exponentially as a result. In the last six months, 90 percent of our surgical patients discovered our practice out of the ad in the Hometown Values. There is no question in my mind that being a part of this publication. has been the most beneficial marketing resource we have ever used. Mekenna Foster, Regional Manager, Surface Medical Spa

3 Reach WHO WE Our monthly, direct mail magazines help consumers save money on all things in life, from dining out to home improvement. Hometown Values consistently delivers results for our advertisers by focusing on what works and having the expertise to implement it effectively. Circulation: Approx. 545,000* Target Market: Women, homeowners Distribution: Direct mail, 15 market editions - Cache County to Utah County 1,309,000+ READERS MONTHLY 73% Have at least some college Avg. HH Size 4 Avg. Age % 32% 22% Women 84% $4.7 BILLION IN SPENDING POWER 83% are home owners Market Value of Home $282k 3% 3% Avg. HHI $87k 10% I placed my ad in a zone outside of our typical area of reach to see if we could attract New Customers that wouldn t normally choose Doug Smith as their auto service center... By the third month we were getting 40+ NEW clients every month. Some of these new clients were driving several miles and passing multiple auto service centers to get to us. Hometown Values Magazine definitely works, and it will now be a big part of our ongoing advertising mix. Kem Thomas, Service Manager, Doug Smith Autoplex

4 NORTH DAVIS COUNTY BACK TO SCHOOL AUGUST 2014 FATHER S DAY JUNE 2013 ROMANCING THE HEA RT ISSUE FEBRUARY 2013 FIREWORKS Over 180 locations across the State. ce.. Celebrate your Independen fit ort your local non-pro & supp organizations... all at one time!! Retractable Patio Awnings & Shades Beautiful Solutions MEDICAL SPA & WEIGHT LOSS By ForrestBrook Lighting and landscape for all outdoors PUBLICATION Schedule 2015 Publication Issue In-Home by end of week Space Reservation Art Due Healthy Lifestyles January 3, 2015 December 1, 2014 December 8, 2014 Romancing the Heart February 7, 2015 January 5, 2015 January 12, 2015 Early Spring March 7, 2015 February 2, 2015 February 9, 2015 Spring Home & Garden April 4, 2015 March 2, 2015 March 9, 2015 Mother s Day May 2, 2015 March 30, 2015 April 6, 2015 Father s Day June 6, 2015 May 4, 2015 May 11, 2015 Summer Fun July 4, 2015 June 1, 2015 June 8, 2015 Back to School August 1, 2015 June 29, 2015 July 6, 2015 Fall Fun & Recreation September 5, 2015 August 3, 2015 August 10, 2015 Fall Home & Garden October 3, 2015 August 31, 2015 September 7, 2015 Early Holiday November 7, 2015 October 5, 2015 October 12, 2015 The Holidays December 5, 2015 November 2, 2015 November 9, 2015

5 Submission AD SIZES AND Cover set-up size details Tab set-up size details SANDY/DRAPER SUMMER EDITION JULY 2011 Live area w/ logo box: 8.5 Live area: x Bleed area: x Black dotted line: document size (trim-line) Red line: bleed Blue: live area Ad size Bleed Trim Live/non-bleed Cover x x x Back cover x x x Full page x x x Full page tab x x x Tab 1.00 x x /3 Page x /2 horizontal x /3 page x /4 Page x /6 page x Acceptable images All images must be in CMYK mode 300 dpi (high resolution). Web images are not usable for Hometown Values Magazine. The only acceptable method of getting images from a website is if the website has a separate area for downloading high resolution images. A signed release of copyright must accompany use for such photos. Advertiser is responsible for all copyright usage and releases Hometown Values of any responsibility for copyright for items/photos provided to Hometown Values. Due to copyright issues, we will not scan preprinted advertising photos or other material for use in any ad. All placed images must be embedded and must not be compressed, ie, LZW or JPG. All colors in document must be in CMYK mode (no spot or RGB colors). All fonts (both screen and printer fonts) must be embedded or converted to paths (outlined). Online ad submission Go to Click on advertiser login at the top of the page. You will need to enter your username & password (you can get this from your sales rep). Once logged in, click on Creative Upload in the top menu bar and follow the instructions on the screen. Acceptable formats Press-ready PDF: Acrobat 4 (PDF 1.3) compatibility or PDF X-1a. Transparencies flattened; graphics, photos and fonts embedded.

6 TARGET APPROXIMATELY 547,000 HOMES TOTAL CIRC. 32,296 TOTAL CIRC. 43,106 TOTAL CIRC. 40,561 8, INDIVIDUAL GEO-ZONES OR TAKE ADVANTAGE OF FULL DISTRIBUTION MARKET 1 INSERT CIRCULATION 547,000 Full distribution. All markets with or without tab option MARKET 2 CACHE VALLEY CIRC. 13,365 North Logan, Smithfield, Richmond, Hyde Park, and Lewiston MARKET 2 CACHE VALLEY CIRC. 18,931 Wellsville, Hyrum, Paradise, Providence, Logan, and Millville MARKET 3 NORTH WEBER CIRC. 22,258 North Ogden, Pleasant View, Farr West, Plain City, Harrisville, West Haven, Willard, Perry, Mantua. Brigham City and Tremonton MARKET 3 NORTH WEBER CIRC. 20,848 North Ogden, Huntsville, Eden, Liberty MARKET 4 SOUTH WEBER CIRC. 14,922 South Ogden, Ogden, South Weber, Riverdale, Morgan and MARKET 4 SOUTH WEBER CIRC. 25,639 South Ogden, Hooper and Roy MARKET 5 NORTH DAVIS CIRC. 13,956 Syracuse, Clearfield, Clinton and West Point Tremonton Hooper Great Salt Lake Plain City Marriott-Slaterville West Weber 4 Farr West West Haven Roy WEBER COUNTY DAVIS COUNTY West Point Syracuse Clinton Brigham City Perry Willard 3 3 Pleasant View Harrisville Ogden Field Road Hill AFB GREAT SALT LAKE North Ogden Ogden Riverdal e South Weber Layton Layton Kaysville Fruit Heights ZONE Mantua Farmington Centerville Woods Cross CACHE COUNTY Wellsville Liberty Eden Bountiful Huntsville Pineview Morgan Lewiston Richmond Hyde Park N. Logan Providence Hyrum Paradise TOTAL CIRC. 44,377 TOTAL CIRC. 35,900 TOTAL CIRC. 35,663 TOTAL CIRC. 35,555 Millville MARKET 10 SANDY CIRC. 23,687 Sandy MARKET 10 SANDY CIRC. 20,960 Sandy and Draper Areas TARGETED MARKET 11 NORTH UTAH CIRC. 20,711 Lehi, Saratoga Springs and Eagle Mountain MARKET 11 NORTH UTAH CIRC. 15,189 Alpine, American Fork, and Lehi MARKET 12 CENTRAL UTAH CIRC. 20,163 Orem, Lindon and Pleasant Grove MARKET 12 CENTRAL UTAH CIRC. 15,500 Provo and Orem MARKET 13 SOUTHERN UTAH CIRC. 15,619 South Provo, Springville and Mapleton MARKET 13 SOUTHERN UTAH CIRC. 19,936 Spanish Fork, Santaquin, Salem and Payson MARKET 14 SALT LAKE CITY CIRC. 24,580 Downtown Salt Lake, Sugarhouse and Foothill

7 215 TOTAL CIRC. 51,388 TOTAL CIRC. 40,267 TOTAL CIRC. 45,485 TOTAL CIRC. 36,233 TOTAL CIRC. 4 MARKET 5 NORTH DAVIS CIRC. 18,060 Layton, Kaysville and Fruit Heights MARKET 5 ZONE 3 NORTH DAVIS CIRC. 16,834 Layton TOOELE COUNTY MARKET 6 SOUTH DAVIS CIRC. 24,219 West Bountiful, Woods Cross, Centerville, Farmington MARKET 6 SOUTH DAVIS CIRC. 12,014 Boutiful, North Salt Lake and Woods Cross MARKET 7 EASTSIDE CIRC. 25,347 Holladay, Olympus and Salt Lake City MARKET 7 EASTSIDE CIRC. 20,138 Cottonwood, Murray and Midvale MARKET 8 OQUIRRH MOUNTAINS CIRC. 19,761 West Valley City MARKET 8 OQUIRRH MOUNTAINS CIRC. 20,506 Taylorsville, West Valley City, and Kearns MARKET 9 SOUTHWEST VALLEY CIRC. 16,780 West Jordan MARKET 9 SOUTHWEST VALLEY CIRC. 13,825 South Jordan MARKET 9 ZONE 3 SOUTHWEST VALLEY CIRC. 20,783 Herriman, Bluffdale and Riverton DAVIS COUNTY 80 SALT LAKE COUNTY Magna West Valley City Kearns West Jordan Herriman Taylorsville ZONE South Jordan Riverton Bluffdale Saratoga Springs North Salt Lake Santaquin South Salt Lake Sugarhouse Olympus Holladay Murray Midvale Cottonwood Heights Draper SALT LAKE COUNTY U T A UTAH COUNTY Lehi Utah Lake Payson H American Fork Utah Lake Sandy Highland Alpine Pleasant Grove Salem Lindon Spanish Fork Orem Provo BYU Snyderville Jeremy Ranch SUMMIT & WASATCH COUNTY Springville Mapleton Park City Midway Jordanelle MARKET 15 WASATCH BACK CIRC. 15,931 Park City, Heber and Midway MARKET 16 TOOELE COUNTY CIRC. 17,737 Tooele, Stansbury Park, Grantsville Heber City 84032

8 Digital/Online You can also advertise on our website with a Monster Ad and/or Leaderboard Ad Advertise on our mobile APP Promote your business in our business directory Promote your event on our calendar Feature Coupons (five rotating spots) $250 per month each Monster ad online (with five rotating sponsors) 300 pixels x 600 pixels (max file size = 45K) $250 per month each Leaderboard ad online (with five rotating sponsors) 728 pixels x 90 pixels (max file size = 35K) $150 per month each Footer Ad (APP) 544 pixels X 148 pixels $500 per month Social Media Like us on Facebook for contests, giveaways, Hometown Values updates and more. Monster Ad Look for our digital newsletter in your inbox soon! Leaderboard Ad

9 4770 South 5600 West West Valley City, Utah Hometown Values Magazine POSASTER REQUESTED IN-HOME DELIVERY DATE: SEPT 4-7 Postal Service Regulations require that this address label be delivered with its accompanying postage paid mail advertisements. If you should receive this label without its accompanying mail, please notify your local postmaster. BLOW-IN CARD Blow-in cards are unattached advertisements inserted into Hometown Values magazine. Blow-in cards draw a lot of attention, stand out and are easy for consumers to hold on to. They allow you to affordably reach the masses and achieve a strong presence. Maximum of 4 per issue per zone. AD SIZE DETAILS Color: Full color, front and back. Paper: 7pt card stock Card Size...6 1/4 x 8 3/8 Image Size (Front & Back) 6 1/4 x 8 3/8 (with.25 bleed) QTY 25,000 CPM $ CPP $0.126 QTY 50,000 CPM $81.61 CPP $0.082 QTY 75,000 CPM $67.26 CPP $0.067 QTY 100,000 CPM $60.10 CPP $0.060 QTY 150,000 CPM $53.04 CPP $0.053 QTY 200,000 CPM $49.31 CPP $0.049 QTY 300,000 CPM $45.79 CPP $0.046 QTY 400,000 CPM $43.99 CPP $0.044 QTY 450,000 CPM $43.42 CPP $0.043 QTY 500,000 CPM $42.81 CPP $0.043 QTY 550,000 CPM $42.41 CPP $0.042 Products SPECIALTY DML CARD (Detached Marketing Label) DML cards are postcards that are mailed with Hometown Values magazine not attached or inserted. This allows you to have a solo mail presence in the mailbox without the solo mail cost. Plus, you get the same exposure and returns. DML card distribution is limited to 1 card per area per month, due to postal regulations. AD SIZE DETAILS Color: Full color, front and back. Paper: 7pt card stock Card Size...9 x 5 Image Size Front...9 x 5 with.25 bleed... Image Size Back Left Side x 5 with.25 bleed (4.5 x 5 space on the right must be left open for the Hometown Values address, logo and Permit#) FRONT OPEN RATE: BACK $.19 per piece 3 MONTHS 3 AREAS: $.17 per piece 6 MONTHS 6 AREAS: $.15 per piece 12 MONTHS 12+ AREAS: $.13 per piece Short Cover Short Covers are attached to the front and back of the magazine. This premium placement allows for maximum exposure and impact. The ads are perforated for easy removal and use. This format allows you to deliver your message in the mail with maximum efficiency while greatly reducing the postage and printing costs normally associated with mail marketing. There are three options when purchasing this placement; front, back, or front and back. RATES FRONT BACK COMBO 1x $.18 per piece $.16 per piece $.28 per piece 3x $.16 per piece $.15 per piece $.26 per piece 6x $.14 per piece $.13 per piece $.24 per piece 9x $.13 per piece $.12 per piece $.22 per piece 12x $.12 per piece $.10 per piece $.19 per piece AD SIZE DETAILS Color: Full color, front and back. Paper: 7pt card stock Card Size : Front: 8 x 5 Back: 8 ¼ x 5 1/8 5 1/4 1/8 5 OUTSIDE BACK OUTSIDE FRONT 1/8 8 1/4 8 1/8 4 1 INSIDE FRONT 1/41/4 PERF INSIDE BACK 1/ /4 1/8 2 3 *All rates include printing, distribution & postage. 1/4

10 Products SPECIALTY Inserts UTAH HOME RESOURCE GUIDE HEY SALT LAKE, IT S TIME FOR THE HOME SHOW! UTAH S GUIDE TO HOME IMPROVEMENT You can place specialty inserts directly into the Hometown Values Magazine: multi-page brochures or company literature to name a few. This option can be fulfilled on a zone level or full-run level. - TY PENNINGTON FALL IN LOVE WITH YOUR HOME AGAIN! HOME SHOW OCTOBER 7-9 SOUTH TOWNE EXPO CENTER OVER 300 COMPANIES WITH EVERYTHING FOR YOUR HOME OUR BIGGEST FALL SHOW YET. JOHN GIDDING IT MAY BE FALL, BUT JOHN GIDDING, ONE OF HGTV S HOTTEST HOST S WILL HEAT UP THE SOUTH TOWNE CENTER SATURDAY & SUNDAY CREATIVE CRAFTING HOW TO MAKE YOUR OWN ONE-OF-KIND HOME DÉCOR LET THEM EAT CAKE SA V E BRYAN BAEUMLER VISITS UTAH O N TIC HO K M IN ET E S SID S. H S O E. EE W DIY KING $4 LEARN THE LATEST TRENDS IN COOKINGFROM DESSERTS TO FALL FAVORITES H OM E R ESOU RC E G U I D E i 24-page insert, Fall Home Show Mini Mags Go big with something small! Mini Mags are inserted into the Hometown Values Magazines. They are stitched into the magazine, yet easy to pull out and use as a pocket companion wherever you go. This product is versatile and can be used for multiple applications, such as specialty guides, event directories and promotion, community business listings, etc. It can be tailored to your specific needs and allows you to affordably reach the masses with a strong and portable presence. Backyard Injury? Good thing you ve got an Emergency Room right in your backyard. #Ouch #BackyardInjury #FeelingBetterAlready Events Hometown Values sponsors and produces events that create unique adversting opportunities for your company. Gain more exposure by directly engaging with your customers at one of our events. NORTH DAVIS COUNTY FATHER S DAY JUNE 2013 BACK TO SCHOOL AUGUST 2014 ROMANCING THE HEA RT ISSUE FEBRUARY 2013 FIREWORKS Over 180 locations at e.4770 StValues Hometown West Valley City, Phone: Fax: ss thevalues ro S. S W.,W., West Valley City, UTUT Phone: Fax: achometown

11 Effective BUILDING AN ad Maximize your ad campaign by consistently delivering a strong offer within an effective design. To get the most out of your Hometown Values magazine ad, your campaign should include the following: A strong offer: Free - buy something, get one free (example: purchase a combo meal, get a FREE hamburger) Half price - buy something, get 1/2 price or 50% off 2nd item (example: purchase one item at regular price, get 2nd item 1/2 price or 50% off) Dollars off - convert % off to dollars (example: Instead of 20% Off, use $10.00 Off a $50.00 purchase) Package deals Percentage off (best when used on large ticket items.) Effective ad design: The ad should build value for its use and create a reason to buy TODAY! Keep the ad simple by using short and direct, easy-to-understand language. One word sentences are powerful and use bullets to break up copy. Make important points easy to read and lend a definitive tone. Repetition and consistency Having a strong offer and a great ad design will help bring new customers, however a one-time approach will only provide minimum results. The success of a marketing campaign relies on repetition and consistency. The more your ad is in front of your audience, the greater your chances of getting a response. Other things to consider How long the business has been around The offer Time of year Competition Advertising of the competition Frequency of the message Reach of the ad Broadness of the appeal of the business Clear Branding Address/Phone Strong Headline Clean Layout Minimal Clutter Strong Offers

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