Customer Retention &! Lead Generating Specialists" " " facebook.com/continuityprograms! (800) !! Since 1973!
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1 Customer Retention &! Lead Generating Specialists" " " facebook.com/continuityprograms! (800) !! Since 1973!
2 What We Do & Why! BUILDING AND GROWING YOUR BUSINESS! Three Key Phases" 1." Acquire New Customers! 2." Retain Existing Customers! 3." Extend Relationships with Customers and Referrals! EVERY Business MUST attract New Customers! and Keep Existing Customers to STAY in Business!" Pg. 2!
3 Basic Business Principles! FACTS:! 1." The cost to sell a new customer is six to ten times greater than selling to an existing customer! 2.!90% of companies do not have an integrated customer sales and servicing method! CUSTOMER RETENTION IS A CRITICAL! SUCCESS FACTOR FOR ALL BUSINESSES" Pg. 3!
4 Why You Need To Retain Customers! WE ARE CURRENTLY LIVING IN A TIME WHEN! Many companies have gone out of business because of loss of customers and! lack of proven servicing methods to remain the Company of Choice in the eye of the customer! Pg. 4!
5 Who We Are: Continuity Programs, Inc. (CPI)! VISION:" Continuity Programs# vision is to be the global leader in! providing elite, turn-key relationship marketing solutions including technologically advanced customer retention and! lead generation programs. " MISSION:" Our mission is to provide the most effective programs by! industry with the strongest value proposition. We are committed to offering the most customization and flexibility available on the market for purposes of helping our clients grow their business! by generating leads, pulling referrals, cross-selling, and increasing customer loyalty." Pg. 5!
6 Who We Are: Continuity Programs, Inc. (CPI)! We have! " Helped thousands of businesses grow and retain their customer base over our 38 year history! " Extensive experience providing full-service direct marketing support across industry segments! " A proven methodology to provide businesses with effective and efficient customer acquisition and retention programs! CPI PARTNERS WITH YOU TO HELP YOU! KEEP YOUR CUSTOMERS!" Pg. 6!
7 What We Do! CPI#S INTEGRATED CUSTOMER SALES! & SERVICE METHODOLOGY" Leveraging your business to its full potential is! A Journey! not an Event" Pg. 7!
8 What We Do! STRATEGY #1: CUSTOMER ACQUISITION! By adding credibility we boost effectiveness by 500 1,000%" CPI HELPS YOU ACQUIRE NEW CUSTOMERS" Pg. 8!
9 What We Do! STRATEGY #1: CUSTOMER ACQUISITION! HOW" " Targeting Specific Segments! " Prospecting Programs! " Tracking! " Follow-up! EXPECTED OUTCOMES" " Generate Leads! " Drive Referrals! " Gain Additional Customers! CPI HELPS YOU ACQUIRE NEW CUSTOMERS" Pg. 9!
10 What We Do! STRATEGY #2: CUSTOMER RETENTION! We retain your existing customers and create new business leads from them." CPI ENSURES YOU KEEP YOUR CUSTOMERS" Pg. 10!
11 What We Do! STRATEGY #2: CUSTOMER RETENTION! HOW" " After the sale, send contacts through electronic & direct mail! " Engage with your existing customer base! " Series of strategically scheduled touchpoints # (over a set period of time)! " Tracking and follow-up! EXPECTED OUTCOMES" " Improved customer retention rate! " 25-30% response / open rate! " Maintain customers for life! CPI ENSURES YOU KEEP YOUR CUSTOMERS" Pg. 11!
12 What We Do! STRATEGY #3: CUSTOMER EXTENSION! We grow your total sales per customer" CPI EXTENDS YOUR CUSTOMER RELATIONSHIPS" Pg. 12!
13 What We Do! STRATEGY #3: CUSTOMER EXTENSION! HOW" " Match up customers$ prior buying behavior with next offer! " Remarket your customer base via cross-selling, upselling and product extension! EXPECTED OUTCOMES" " Leverage business from existing customers! " Increase your sales per customer! " Maintain brand equity! CPI EXTENDS YOUR CUSTOMER RELATIONSHIPS" Pg. 13!
14 How It Works! Step 1:!You provide CPI with a file summarizing monthly customers! Step 2:!CPI creates and maintains your customer database! Step 3:!CPI authenticates the contacts and addresses for validity! Step 4:!CPI sets up selected program(s)! Step 5:!CPI fulfills & monitors the program and provides feedback! Step 6:!CPI generates leads and instantly sends hot leads and tracks future leads! Step 7:!You follow-up on leads! CPI PROVIDES A ONE-STOP, 100% TURN-KEY SOLUTION!" Pg. 14!
15 Getting Started! THREE EASY STEPS" STEP 1. Approve Agreement & Terms! STEP 2. Provide Account Information! STEP 3. Submit Enrollments!!!! Pg. 15!
16 Since 1973! Thank you for your interest!" facebook.com/continuityprograms! (800) !! Pg. 16!
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