SES and SAMSUNG unveil Africa s first TV with an integrated satellite receiver

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1 SES and SAMSUNG unveil Africa s first TV with an integrated satellite receiver 1

2 Agenda SES who we are Market environment in Africa SES in Africa Samsung LED TV via satellite Distribution activities and installer trainings 2

3 SES who we are SES was founded in Luxembourg in 1985 as Europe s first satellite operator Today, we are one of the leading satellite operators with offices in 17 countries and teleports around the world We reach 258 million homes worldwide and facilitate the broadcasting of 6,200 TV and radio channels including 1,200 in High Definition 3

countries and teleports around the world We reach 258 million homes worldwide and

4 Market environment in Africa 4

5 Large potential for digital TV Today only 1 out 3 homes has a TV set in Africa, but this number is expected to grow significantly in the coming years While already 70% of all TV homes in Europe receive digital TV less than 10% of African TV homes have access to digital TV Europe Africa Population in mill. Households in mill. TV Households in mill. Sources: CIA The world fact book, Euroconsult, Qualitative Intelligence, SES 5

African TV homes have access to digital TV Europe Africa Population in mill. Households in mill. TV Households 573.

6 Digital satellite TV reception on the rise During the past 5 years, satellite penetration increased by 16% Cable & IPTV penetration rates are marginal and will remain low Terrestrial TV (analog) is still dominant reception mode, but many African countries will face challenges to meet 2015 transition target Sources: Informa,

remain low Terrestrial TV (analog) is still dominant reception mode, but many

7 Benefits of digital satellite reception Additional services to consumers and new business opportunities for broadcasters Higher bandwidth efficiency and lower costs Greater channel choice and quality New type of services and programmes: High Definition, interactivity, VoD, catch-up TV Allows for further developments: 3D TV 7

costs Greater channel choice and quality New type of services and programmes:

8 SES drives digitalization in Africa BROADBAND BENEFITS SES helps African regulators, governments, broadcasters and network operators to meet the worldwide 2015 deadline to convert to digital broadcasting Roadshows in 20 different African countries during 2012 Offering expertise to the enterprise and telecommunications sector on how to bridge the digital divide in Sub-Saharan Africa SES satellites will allow countries to reduce their infrastructure investment costs while providing consumers with high quality broadcasting 8

2012 Offering expertise to the enterprise and telecommunications sector on how to bridge the digital divide in Sub-Saharan Africa

9 Advantages of digital satellite broadcasting BROADBAND BENEFITS Large nationwide coverage Cost-effective distribution Independence of existing infrastructure and borders Opportunity to reach an unlimited number of end-users Satellites can handle all formats: Digital HDTV 3D TV IP Feed of digital signals to different platforms Terrestrial networks (DTT) Various DTH platforms such as Top TV, DStv TV Channel CATV IPTV WEB 3G Mobile Networks 9

end-users Satellites can handle all formats: Digital HDTV 3D TV IP Feed of digital signals to different

10 SES in Africa 10

11 Our vision for Africa It is our aim to use most reliable, innovative and highest quality satellite-based solutions to connect the unconnected in remote communities and to close the digital divide Our vision is to provide a growing sophisticated African viewership with a significantly increased number of TV channels We want to bring people closer together through the power of satellites 11

digital divide Our vision is to provide a growing sophisticated African viewership with a

12 SES satellites serving Africa SES currently has eight satellites serving Africa and will launch two more satellites in 2012 (SES-5 and ASTRA 2F) to serve this promising growth market. SES-4 was launched in February 2012 to provide additional coverage for Africa. SES serves more than 40 African countries with TV services 47 º W º E 338 º E 340 º E 5 º E 28.2 º E 57 º E Fleet configuration is based on current planning and is subject to change. SES holds 70% interest in Ciel Satellite Limited Partnership. Yahsat 1A s Ku-band payload is owned by YahLive, an SES affiliate. In orbit To be launched Inclined Expected orbital position To be relocated August

SES serves more than 40 African countries with TV services 47 º W 322.5 º E 338 º E 340 º E 5 º E 28.

13 Major SES content offer in Africa East Africa West and Central Africa Southern Africa FTA examples DTH 13

14 ASTRA 4A 5 E Supports DTH broadcasting to Africa Coverage includes Sub-Saharan Africa Home to South African pay-tv operator On Digital Media s pay-tv bouquet TopTV ASTRA 4A Sub-Saharan Africa Ku-band beam More than 20 free to air channels receivable in the footprint Launch Date: Nov 2007 Payload (36 MHz equiv): Coverage Services: Ku-band: 6 transponders Sub-Saharan Africa DTH services 14

Ku-band beam More than 20 free to air channels receivable in the footprint Launch Date: Nov 2007

15 ASTRA 4A 5 E Free to Air Channel availability 15

16 SES E Enhancing the premier Atlantic neighbourhood SES-4 West Africa Ku-band beam SES-4 Europe and Middle East Ku-band beam Beams West Africa, Europe & the Middle East and West Africa West African beam is home to DTH Canal Horizon Main French Speaking West and Central African Pay TV platform Supported by DTH free to air platform via Globecast Reaching over 400,000 Homes in West and Central Africa 16

beam is home to DTH Canal Horizon Main French Speaking West and Central African Pay TV platform

17 ASTRA 2B 28.2 E Optimised Ku-band over West Africa Offers comprehensive coverage over West Africa, and areas of the Gulf of Guinea Peak power over Nigeria ASTRA 2B West Africa Ku-band spot beam Launch Date: September 2000 Payload (36 MHz equiv): Coverage Services: Ku-band: 12 transponders West Africa Video services, broadband applications, VSAT networks Carries over 50 channels respectively shared between Multi TV in Ghana and Infinity TV in Nigeria A combined reach of 1,000,000 TV homes, predominantly Nigeria and Ghana. Multi TV offers 13 and Infinity TV 18 un-encrypted channels 17

ASTRA 2B West Africa Ku-band spot beam Launch Date: September 2000 Payload (36 MHz equiv): Coverage Services: Ku-band: 12 transponders West Africa

18 SAMSUNG LED TV via satellite 18

19 SAMSUNG LED TV via satellite Initiative to drive access to quality programme for African viewers Africa sees huge demand for greater TV services, both quality and quantity Integrated satellite receiver allows consumers to receive 30 English channels and more than 30 French channels for free Samsung LED TVs are fitted with built-in satellite tuner and can be connected directly to the satellite dish without the need of a set-top-box Samsung LED TV via satellite will provide greater choice and better quality for consumers 19

more than 30 French channels for free Samsung LED TVs are fitted with built-in satellite tuner and can be connected directly to the

20 SAMSUNG LED TV key features Innovative product tailored to the requirements of African consumers Withstanding the impacts of humidity, lightning and electricity surge through reduced power dependency Samsung LED TV SurgeSafe+ and Free Satellite TV will be available for the African market in early Q3, 2012 Available in six African countries including Nigeria, Ghana, Senegal, Ivory Coast, DRC and Cameroon 20

Samsung LED TV SurgeSafe+ and Free Satellite TV will be available for the African market in early Q3,

21 Joint SAMSUNG and SES distribution activities and installer trainings 21

22 Successful distribution is key to success Research evaluates that a brand is important, content is king, but the right distribution strategy is essential The distribution chain includes all elements from creating consumer awareness to consumer experience like Retail environment Installer Manufacturers Consumer Fulfillment (internal and external like call centre etc) Distribution is a KEY FACTOR for success of a video business A variety of broadcasting businesses have failed around the globe based on an insufficient distribution performance or missing distribution strategy 22

23 Current Distribution Environment Traditional distribution partner network (installers retailers, housing industry etc) to support market growth non existing or at very early stage (exception South Africa) Main objective is to support our customers to optimize the distribution strategies 23

24 ELEVATE INSTALLER PROGRAM ELEVATE is the African Installer Training, Quality Assurance, and Accreditation program introduced by SES ELEVATE further establishes an installer base to support our customers operational, growth, and service quality requirements ELEVATE enables our customers to establish direct value-added relationships with installers 24

25 The Program Promise ELEVATE clients are guaranteed superior technical installations provided through ELEVATES professional, efficient and friendly service. Professional Service Technical Knowhow Efficient & Friendly Service 25

26 Value Proposition Installer ELEVATE gives the Installer the opportunity to generate more income, as well as further develop their skills, learn cutting edge techniques, and improve their overall quality of installations in Africa for our customers and partners. Professional Service Technical Knowhow Efficient & Friendly Service 26

27 Value Proposition SES Customers ELEVATE ensures that installers are in place to accommodate the launch and installation of products throughout Africa. In addition, ELEVATE ensures sufficient training for quality Installation is in place. In order to maintain accreditation, installers must be dedicated to adherence to SES clients approved installation and activation process. Customer Satisfaction after installation process is completed will be captured and measured. Professional Service Technical Knowhow Efficient & Friendly Service 27

28 Elevate Roll-out Training sessions in Cameroon, Cote D Ivoire, DRC, Ghana, Kenya, Nigeria, Senegal, Tanzania and Uganda In addition, support marketing material has been distributed to the installer community (brochures, posters, etc ) SES is the only satellite operator that actively manages a distribution partner network in Africa and will extend the program in the future Professional Service Technical Knowhow Efficient & Friendly Service 28

29 SES Africa team Ibrahima Guimba-Saidou Nicolas Baravalle Christoph Limmer Laurent Petit Janine Nicolson Jean-Pierre Kabanda David Pillans Theo Asampong Eric Lecocq and Lysadie Beymann-Caforio, Sharlotte Pokela Aïchétou Moussa Andy Lea Anna Dukalska 29

30 SES Africa: The Pivot Block E 2nd Floor Monte Casino Boulevard Fourways Johannesburg, South Africa Africasales@ses.com

Together with SES Building a connected Africa

Together with SES Building a connected Africa A new Africa Africa s long-term growth will increasingly reflect interrelated social and demographic changes creating new domestic engines of growth. Key among