Greater Public Training Webinar
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1 Greater Public Training Webinar RECRUITING AND SCREENING STRATEGIES FOR CORPORATE SUPPORT Presented by: Carla Schroeder, PHR, SHRM-CP Director, Talent Acquisition and Development October 7, 2015
2 Our Topics Steps to take before posting a job Posting do s and don ts Sourcing strategies Effective screening of candidates How the interviewing process is a two-way street
3 Before You Post Slow Down to Speed Up What candidate profile will make the BEST candidate? What key information will screen candidates in or out of the process? What information will candidates want to know? Where have you sourced candidates from before? And have been successful doing so?
4 Before You Post Know the Details To whom will person report? Add to headcount or replacement? Job title? (internal vs. external) Hours/Schedule? Location? Work environment? Compensation structure and range? Goals/Metrics? Competitors? Team dynamics? Management style? Challenges in the role/market? What makes the job/work appealing? Recruiting budget? Recruiting timeline?
5 Posting Do s and Don ts Craft an appealing job posting pitch the job! Review/edit the posting each time you use it Clearly state how to apply and what is required in the application cover letter, sample proposal Post on targeted sites to attract the best and diverse candidates Inform internal employees about the job Employee referrals are #1 source for sales candidates!
6 Posting Do s and Don ts Don t use the job description as the job posting The two documents serve two different purposes Don t assume it is still accurate The job or needs may have evolved since you last recruited Don t wait for candidates Be proactive
7 Ideas of Where to Post WEBSITES Indeed.com Careerbuilder.com Monster.com Station website MediaRecruiter.com Mediabistro.com Current.org CPB.org Diversityjobs.com LOCAL PROFESSIONAL ASSOCIATIONS AMA American Advertising Federation Alliance for Women in Media Interactive Marketing Association National Association of Professional Women Young Nonprofit Professionals Network OTHER Universities Employee Newsletter Social Media LinkedIn Facebook Twitter
8 Sourcing Candidates LinkedIn is a great place to start! Do an advanced search in your location Keywords: radio, television, media, sales, digital Title: Account Executive, Account Manager, Underwriting Sales Executive, Local Sales Manager Company: Sports Franchises, Nonprofits, Business Journal, Local/Regional Magazines
9 Sourcing Candidates Use In Message Hello Jayne, My name is Sally Smith. I am a Sales Manager seeking qualified candidates for an Account Executive position representing KJZZ public radio in Phoenix. I discovered your profile and wanted to bring this opportunity to your attention. In case you are interested in reviewing it, the job posting can be accessed via the following link: Feel free to reach out to me if you have any questions. If you are not interested, don t hesitate to forward this information to any professionals in your network who may be a fit. Best regards, Sally Smith (555)
10 Screening Candidates Look for the basics Did candidate follow application instructions? Did candidate express genuine interest in station/job? Did candidate sell him/herself in cover letter and resume? Well-written, well-formatted documents? Did candidate do his/her homework and connect the dots?
11 Screening Candidates Use online questions to screen in or out Do you have Marketron experience? (Yes or No) Please indicate your years of experience selling media assets while employed by a magazine, newspaper, radio station or television station.(0, 1-2, 3-5, 6-9, 10+) Please indicate the frequency of how often you listen to the station. (Daily, Weekly, Monthly, Rarely, Never) Briefly describe your media sales experience as it relates to securing business with financial clients. (free form text)
12 It s a Two-Way Street You are interviewing the candidate, he/she should be interviewing you, too! Multiple touch points throughout the process Multiple interviewers: HR, hiring manager, peer, department head Multiple forms of communication: phone, in-person, written Different settings: in office, meet for breakfast/lunch Ask candidates what questions are on their minds
13 Thank you for your time. Happy recruiting! 13
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