Attractive Companion and CO 2 Champion The Bus in Short- and Long-Distance Traffic

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1 Attractive Companion and CO 2 Champion The Bus in Short- and Long-Distance Traffic Hartmut Schick, Head of Daimler Buses VDA International Press Workshop June 26 th, 2014 Daimler Buses

2 Attractive are those,... who act with consideration who have a pleasant appearance who ensure well-being 2

3 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 3

4 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 4

5 Consideration for the environment The Bus as CO 2 Champion Passenger Car City Bus Urban Railway, Metro, Tram Light Rail Traffic Coach Railway Airplane g/pkm Source: Umweltbundesamt, Daten zum Verkehr. Ausgabe 2012" 5

6 Partikel PM g/kwh PM g/kwh Daimler Buses Consideration for the environment Euro VI: Clean Diesel Technology became reality First Euro VI buses from series production delivered in 2012 NOx Stickoxide g/kwh NOx g/kwh 6

7 Alternative powertrains Medium- and long-term development, not economically viable yet Hybrid buses in Stuttgart Fuel cell bus in Hamburg Hybrid bus in Munich Hamburger HOCHBAHN CEO Günter Elste (08/2011): "According to all forecasts, in 20 to 25 years, mineral oil and diesel will become too scarce and too expensive for use in buses. That is why HOCHBAHN's top objective is to acquire only emission-free buses with electrical drives starting in the next decade. The operation of this new bus generation is an important step on the way to electromobility." 7

8 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 8

9 Buses as safe players Safety technolgies contribute considerably Parties involved in traffic accidents with damage to persons in Germany (2012) Buses 1,5% Pedestrians 8% Trucks 3% Others 0.5% 19% Bicycles 56% Passenger Cars 12% Powered Two-Wheelers Source: Statistisches Bundesamt Deutschland, 2012 Safety Technologies available in buses: Adaptive Cruise Control Front Collision Guard Attention Assistant Active Break Assistant Continuous Braking Limiter Electronic Stability Control Lane Assistant etc. 9

10 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 10

11 Extraordinarily designed Buses Leaving a good impression "Red Dot Award - Product Design 2013" Setra ComfortClass 500 "Red Dot Award - Product Design 2014" Setra TopClass

12 Bus design and emotion: team buses MAN team buses FC Bayern München (l.) and Borussia Dortmund 12

13 Good impression starting from the bus stop Design bus stops in Bregenzerwald, Austria Source: kulturkrumbach.at

14 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 14

15 Comfort in state-of-the-art coaches comparable to First Class Flights but with panoramic roof! 15

16 Busmania* Combination of Bus und Lifestyle gives additional momentum Travelling by bus in 1980: a necessity Travelling by bus today: reliable and comfortable * Source: Horx Zukunftsinstitut GmbH 16

17 Attractive are those,... who act with consideration 1. Consideration for the environment: The Bus as CO 2 champion 2. Consideration for people: The Bus as the safest means of transport who have a pleasant appearance 3. Bus design makes a good impression who ensure well-being 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 17

18 Long-distance coaches: an attractive addition to the mobility offering Liberalization of German long-distance bus market demonstrates potential of coaches Number of permits for long-distance bus lines in Germany nearly trebled in the period 1 Least costly mode of transport in German long-distance transport 2 Almost every third person is interested in taking a longdistance coach, and half have already used one 3 46% of users of long-distance bus transport would recommend it to others 3 1 Source: BMVI 2 Source: Comparison of Transportation Modes 2014, Fernbusse.de 3 Source: puls Marktforschung GmbH 18

19 Urban transport: Bus Rapid Transit as innovative mobility solution Special bus lanes for passenger transport in urban areas Daimler Buses Incentive to switch from individual transport to public transport Reduction of traffic congestions - rapid passenger transport Modernization without extensive civil engineering measures Rapid and economically efficient realization Separate driving lanes Barrier-free entry Priority in transport Pre-ticketing (online) Integration Main and feeder lines Improved environmental compatibility through high efficiency Specific vehicles 19

20 Capital Costs (US $ million/km) Daimler Buses BRT as comfortable mobility solution thanks to lower costs Integration into existing infrastructure possible Scalability and Capital Costs of Public Transport Systems Comparison of Infrastructure Investments (Example Bangkok) 350 Subway Light Rail Elevated Railroad 20 System Bus Rapid Transit 10 10,000 20,000 30,000 40,000 50,000 60,000 Capacity (passengers per hour per direction) (pphpd) 426 km BRT 40 km Light Rail System 14 km Elevated Railroad 7 km Subway ^km in operation BRT BRT Implementation Time (Example Istanbul) BRT Metro years since end of planning phase BRT as perfect solution for public transportation in rapidly growing cities Comparison of Total Cost per seat per km: BRT vs. Light Rail System (LRT) 100% BRT 141% LRT 20

21 The Bus as attractive companion Considerate of people and the environment! 1. Consideration for the environment: The bus as CO 2 champion 2. Consideration for people: The bus as the safest means of transport Pleasant appearance! 3. Bus design makes a good impression Ensures well-being among passengers and operators! 4. Comfort at the highest level 5. Comfortable mobility solutions in short- and long-distance transport 21

22 Attractive Companion and CO 2 Champion The Bus in Short- and Long-Distance Traffic Hartmut Schick, Head of Daimler Buses VDA International Press Workshop June 26 th, 2014 Daimler Buses

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