YEA RS. be seen...be heard...be onthetown M E D IA KIT 2015 THE L O N GE S T S TANDI N G M A G A Z I N E O F I T S KI ND IN GENESEE C O U NT Y

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1 THE L O N GE S T S TANDI N G M A G A Z I N E O F I T S KI ND IN GENESEE C O U NT Y { M E D IA KIT 2015 be seen...be heard...be onthetown & ry on ial ec sa iti Sp ver Ed ni cal AnMedi VOLUME IV ISSUE I 40 YEA RS {

2 The Power of Print The cost effectiveness and convenience of internet advertising has urged many people to make this their main platform for advertising. However, in order to maintain a steady revenue flow and reach more new and existing customers, it is important to have a balance between various forms of media advertising. Print is a necessary part of this process. Consider the following benefits of print advertising: Tangibility & Permanence: While internet, television, and radio advertisements appear and disappear quite quickly, print ads remain in circulation. Print ads are a physical medium that may continue to promote a product or service for months and even years after its initial release. Credibility: Print advertisements exhibit a characteristic of legitimacy that flashy banner ads and pop-ups lack. Print publications that offer a consistently high-quality product, such as onthetown, develop credibility with their readers. Your business can capitalize on the positive attitudes our readers have towards our publication as this will translate to your credibility as an advertiser. Target Marketing: Placing an ad in onthetown will allow you to reach a targeted audience to maximize results. Performance: Print advertising outperforms both television and internet advertising in helping small businesses maximize their return on investment. Print ads also provide the best results when it comes to a consumer s intent to purchase, surpassing other forms of media in this category. Less Print Ads: Since many advertisers have begun to rely more heavily on internet advertising, print publications have become less crowed and more cost efficient. QR Codes: Utilizing QR codes in print media can help bridge the gap between print and internet advertising. When a consumer scans the QR code with their smartphone, they are directed to a live webpage of your choice. Branding: Print ads offer a great template to solidify your brand and increase brand recognition among consumers. Engagement: Websites are often skimmed in less than 15 seconds by a visitor. Listening to the radio and watching television are passive activities that do not necessarily require attention. However, choosing to read a magazine or other print publication is a conscious decision that requires physical involvement. The reader physically turns the pages and assesses all material to decide which items they will read. Dontigney, E. (n.d.). The advantages of print advertisements. Retrieved from Print is dead? Not so fast. (2012, June 28). Retrieved from

3 EDITORIAL FEATURES & DEADLINES V5 Issue 2 (AVAILABLE IN MAY) EDITORIAL DEADLINE: MARCH 6TH COSMETIC LASER/DERMATOLOGY DENTISTRY MEN S FASHION MICHIGAN BREWERY LANDSCAPING/GARDENING SPORTS/EXERCISE SPRING FASHION YOUTH ACTIVITIES TRAVEL RESTAURANT FEATURE V5 Issue 5 (AVAILABLE IN NOVEMBER) EDITORIAL DEADLINE: SEPTEMBER 7TH PHILANTHROPY EDUCATION DÉCOR/DESIGN/ARCHITECTURE COCKTAILS ENTERTAINING HOLIDAY GIFT GUIDE TOP VETERINARIANS // PET CARE // PET ADOPTION // CUTEST PET V5 Issue 3 (AVAILABLE IN JULY) EDITORIAL DEADLINE: MAY 6TH EDUCATION CITY GUIDE / EVENTS // BACK TO THE BRICKS // BIKES ON THE BRICKS MEDICAL // MEN S HEALTH // HEALTH & FITNESS // HEALTH & BEAUTY DÉCOR/DESIGN WEEKEND GETAWAYS BEST OF FLINT CHEF TIPS & TECHNIQUES OUTDOOR ENTERTAINING V5 Issue 6 (AVAILABLE IN JANUARY) EDITORIAL DEADLINE: NOVEMBER 16TH BRIDAL MEDICAL AUTOMOTIVE NUTRITION TRAVEL ARTS/CULTURE V5 Issue 4 (AVAILABLE IN SEPTEMBER) EDITORIAL DEADLINE: JULY 7TH FOOD & DRINK FINANCE / WEALTH MANAGEMENT FALL FASHION CHILDREN S HEALTH FALL FESTIVITIES HEALTH & FITNESS PLASTIC/COSMETIC SURGERY V6 Issue 1 (AVAILABLE IN MARCH 2016) MEDICAL // FEATURED PHYSICIANS REAL ESTATE GRAND MARSHAL // IRISH FESTIVITIES ARTS / CULTURE GETAWAYS/MICHIGAN TRAVEL PRIVATE SCHOOLS/SUMMER CAMPS

4 DISTRIBUTION onthetown magazine is strategically direct mailed to over 3,600 addresses over 200 Zip Codes consisting of Area Chamber Members who are business owner s and professional s that represent the most influential segment of the market with the highest level of experience, education, and readership. Areas of Distribution (Included but not limited to): Flint, Grand Blanc, Clio, Mount Morris, Burton, Davison, Fenton, Flushing, Montrose, Lapeer, Swartz Creek, Holly, Linden, Goodrich, Gaines, Genesee, Rankin, Otisville, Birch Run, Frankenmuth, Atlas, and Argentine. Age Rage: 30 and Up Employed with an Average Income of 80K+ Gender: Mixed Circulation (ACTUAL NUMBER OF COPIES PRINTED AND DELIVERED) PRINTED 5,000 DIRECT MAILED (CHAMBER MEMBERS) DISTRIBUTION TOTAL AVG. READERSHIP PER ISSUE TOTAL AVG. READERSHIP ANNUALLY 72, ,000 *Over 100,000 views with increasing distribution through web & social media To calculate the number of readers (statistics from three sources below), we multiply the (Avg. Numbers of Readers Per Edition) by the total amount of issues printed per issue and annually. Then divide the number by the statistics sources to base the average In the process of having a survey conducted about the publication with a large enough sample size to be statistically accurate. The survey being conducted by a reputable company not connected to the publication. ***SOURCES UTILIZED TO CALCULATE READERSHIP CIRCULATION VERIFICATION COUNCIL (AVG. READERS PER EDITION) 1.75 MONITOR (AVG. READERS PER EDITION) 2.25 MCPHETERS (AVG. READER PER EDITION) 4 MCPHETERS (AVG. READER PER EDITION IF LEFT IN PUBLIC PLACES) 50

5 Advertising Specifications Send Digital Files To: If you have trouble sending files via , please send us a message or call our office: (810) Contact Information: Global Network Publishers, LLC P.O. Box 121 Grand Blanc, MI Phone: (810) Fax: (810) Terms: 50% due with signed contract. Balance due upon publication. 2 PAGE SPREAD FULL PAGE HALF PAGE (V) HALF PAGE (H) ONE THIRD PAGE QUARTER PAGE Design Specifications AD SPECIFICATION HALF PAGE (V) HALF PAGE (H) ONE THIRD PAGE QUARTER PAGE SIZE 3.44 in X 9.75 in in X 4.75 in in X in 3.44 in X 4.75 in 2 PAGE SPREAD FULL PAGE BACK COVER INSIDE FRONT COVER INSIDE BACK COVER AD SPECIFICATION BLEED SIZE 2 PAGE SPREAD in X in FULL PAGE BACK COVER INSIDE FRONT COVER INSIDE BACK COVER TRIM SIZE 17.5 in X 11.5 in 8.75 in X 11.5 in 8.75 in X 11.5 in 8.75 in X 11.5 in 8.75 in X 11.5 in SAFETY ZONE in X 11 in (ea. pg.875 in. from bind) in X 11.5 in (centered on page) 8.25 in X 11.5 in (centered on page) in X 11 in (.875 in. from bind ) in X 11 in (.875 in. from bind ) BINDING METHOD: PERFECT BOUND Please avoid important parts of images across the gutter (bind) of the center spread such as faces or words. Anything overlapping the gutter will NOT have a seamless transition from page to page and could get lost in the binding of the magazine. ACCEPTED FILE FORMATS: PDF, JPG, EPS, TIFF, PACKAGED INDESIGN FOLDER Digital formats are required. Please provide a press quality PDF or native InDesign (CC or earlier) file packaged with fonts and imagery. All other accepted file formats must be a high resolution (300 dpi or higher) and be saved as CMYK color space. Ads must be submitted at full size. If you have any questions about your file format, please contact our office.

6 FAX, MAIL, OR INSERTION ORDER TO: Michelle Blaisdell, Editor P.O. Box 121 Grand Blanc, MI Fax: (810) Phone: (810) ADVERTISER INFORMATION Company Name Contact Person/Title Address City/State/Zip Phone/Fax/ Billing Name (if different) Billing Address (if different) SIZE AND ISSUE (PLEASE CHECK MARK THE SELECTION AND FILL IN AMOUNT) Advertising Insertion Order V5 Issue 2 Summer (DEADLINE: 4/3/15) V5 Issue 3 Food & Drink (DEADLINE: 5/29/15) V5 Issue 4 Education (DEADLINE: 7/31/15) V5 Issue 5 Retail/Charity (DEADLINE: 10/1/15) V5 Issue 6 Bridal/Health (DEADLINE: 12/4/15) V6 Issue 1 Real Estate (DEADLINE: 2/3/16) NOTES (BE SPECIFIC) AD SPECIFICATION COST OF AD # OF ISSUES TOTAL AMOUNT INSIDE FRONT COVER INSIDE BACK COVER BACK COVER CENTER SPREAD 2 PAGE SPREAD FULL PAGE HALF PAGE V H THIRD PAGE QUARTER PAGE 2-PAGE BUY 4-PAGE BUY DOWN PAYMENT RECEIVED: $ TOTAL CONTRACTED AMOUNT BALANCE DUE: $ POLICY ON ADVERTISING PLACEMENT All advertising is subject to review and approval by the Editor and Editorial Board. The publisher reserves the right to reject any advertising that does not conform in Global Network Publisher s (GNP) goals and mission. The advertiser and his or her agency assume and agree to pay the charges for advertising published at their direction. Insertion orders are due on or before the advertising deadlines. All oral instructions regarding contracts, insertions, or changes of any kind must be confirmed in writing by the advertiser. Acceptance of advertising by GNP s does not indicate or imply endorsement. GNP will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery or printing material from the advertiser, advertising agency, or a third party. This agreement shall be governed by the laws in the State of Michigan. ADVERTISER SIGNATURE DATE ONTHETOWN ACCOUNT MANAGER (PLEASE PRINT)

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