Web Analytics 73 Success Secrets. Copyright by Thomas Albert

Transcription

1 Web Analytics 73 Success Secrets Copyright by Thomas Albert Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. 1

2 Contents Getting to Know Speedtrap Web Analytics 4 Some Common Myths about using Web Analytics 5 Get to know more about Web Analytics at UBC 6 Comparing Web Analytics Tool 6 Great Features of HBX Web Analytics 8 Clicky Web Analytics: Power Clicking Website Monitoring and Analysis 9 Information on Web Analytics Gartner 10 Web Analytics Vendors and Their Products 11 Web Analytics Consultants: Pointing to the Right Way 12 Empowering Web Analytics Resume 12 Visual Sciences Web Analytics: In Expanded Form 13 Growing Demand For Web Analytics Companies 14 The Benefits of Web Analytics Packages 14 The Rise of Microsoft Web Analytics Tool 15 A Guide To Web Analytics for Newbies 16 What are open source web analytics? 17 Logfile Analysis vs Page Tagging: Determining which Web Analytics Methodology is Suitable for Websi 18 The Emerging Open Source Web Analytics Technology 18 Make Better Decisions Using Web Analytics Best Practices 19 What is Web Analytics Association Standards Committee? 20 The Web Analytics UK Market 21 Advantages of Logfile Analysis: Providing Convenient and Cost-effective Web Analytics Solution 22 Time as an Essential Element in Building Web Analytics 22 Ten of the Best Free Web Analytics Tools 23 With Web Analytics Association, You Have an Answer 24 The Purpose of Web Analytics Wednesday 25 WASP Web Analytics: A Firefox Extension for Web Analytics Professionals 25 The Definition of Web Analytics 26 Web Analytics Consultancy Makes Things Easier For You 27 The WebSideStory s HBX on demand web analytics 28 Information on Web Analytics Forum 28 Web Analytics Wednesday London: The Biggest Web Analytics Gathering 29 Web Analytics 2.0, Analyzes Customers Demands 30 Web Analytics course: Doing it for Oneself 31 Analyzing the Omniture Web Analytics 31 Web Stats with Free Web Analytics 32 The Trend for Mobile Web Analytics 33 Why Attend the Web Analytics London? 33 Going to the Basics: Web Analytics Overview 34 Web Analytics Consulting: Looking for the Best 35 When Web Analytics Reports Comes With Website Stat Reports 36 Creating Actionable Web Analytics Program 36 2

3 Some Web Analytics Solutions Available for Free 37 Ways to Prospect for a Good Provider of Web Analytics Reviews 38 What Web Analytics Conference Offers? 39 What is a real time web analytics? 40 Web Analytics Services: Must Have Tools for the Enterprisers 41 Selecting for the Most Effective Web Analytics Tool 42 About Web Analytics 43 Why Opt at having an Open Source Web Analytics software? 43 Considering a Web Analytics Manager Career 44 Web Analytics Data: Consultants need the Data 45 Use of Web Analytics Blog 46 Kaushik s Book: Perfect for Web Analytics Review 47 Doing Web Analytics Blogs 48 How to Choose the Best Web Analytics Tool the Better Way? 49 Web Analytics Wednesdays: Events for Web Analytics Professionals 49 Looking for the Best Web Analytics Tool 50 Web Analytics Software: The Tool of Web Analytics 51 Web Analytics Jobs, Anyone? 52 The History and the Future of Web Analytics Market 52 Visual Sciences: Maker of Effective Web Analytics 53 Web Analytics Association, The Voice for Web Analytics Industry 54 Common Discussions on a Web Analytics Training 54 Learning About Web Analytics Demystified 55 Web Analytics Report by Phil Kemelor: Out in the Market 56 Simple Ways on How to Choose the Best Web Analytics Vendor 57 The Economic Factors of Deploying Web Analytics Tools 58 What is a Session Duration and how is it related to Web Analytics 59 The Marvels of Marianina Web Analytics Princess 60 Google Analytics Offers Web Analytics Service For FREE 61 Analyze Website Traffic through Google Web Analytics 61 Web Analytics Courses: Cheaper and Cost-effective 62 3

4 Getting to Know Speedtrap Web Analytics Siebel Systems is one of the most credible software companies that is engaged in designing, developing, providing support, and marketing the very famous Customer/Client Relationship Management software application. Founded in 1993 by the millionaire Thomas Siebel, it was first known to be engaged in selling products such as sales force application. Now, that Siebel has been expanding its avenue to provide support and solutions to some of the issues that hound companies, the Siebel Company has joined the bandwagon in web analytics making and development. The Siebel Web Analytics software provided and developed by Siebel Company is one of the fast becoming known web analytics software that we have in the market. This Siebel software has been edging competitively some of the more renowned web analytics on both the proprietary and free open source category. The Siebel Company for them to become more competitive and as part of their brilliant marketing platform has also engaged into providing open source software for web analytics. The web analytics provided by Siebel has edged other web analytics provided because of the consistent ratings that the product has been gaining from their clients. In addition, it has embedded one of the most adored features in any web analytics and that is getting the results in whatever scenarios and in whatever time frame. More so, because of the emerging threats in security, the Siebel Web Analytics has developed a robust mechanism to combat potential security threats that may influence the results of the web analysis. These days, the Siebel Systems is continuing to develop further the web analytics feature embracing the newest technologies that we have. Speed Trap is a company that provides software solutions employing the Web 2.0 machinery. The Web 2.0 tool has been very instrumental in bridging complete and detailed deliverables because of the unique features and functions that you can do with this technology. The Speed Trap Web Analytics software promises to capture, transform, and deliver activities and events as they happen. This means that the Speed Trap software does not only make things possible for the company but take things in an instant right at the door step. The Speed Trap as a company resides in the United Kingdom with a credible of 8 year experience in the field of delivering company and customer perceptions and ideas via online. As a growing company, the Speed Trap Company is providing its products via its network companies 4

5 situated across all over Europe and South Africa. The Speed Trap Company adheres to three of the most important elements in responding to the needs of the client. First is the capturing which involves process of getting complete, detailed, and accurate data based on real time activities that are happening; second is the transforming process, with which the business is informaed about the patterns of behavior that were gathered based on an extracted information relatively from the insights of the client via the raw data gathered; and lastly, the delivering process which involves letting the business user know about the right business processes that can result into a complete client insight. These three insightful elements are practically what drives the Speed Trap into what they are now --- more credible, more established, and a lot stronger and competitive solutions provider. Some Common Myths about using Web Analytics The Internet is a medium that is massively capable of being quantified and qualified. Unlike with the traditional media, the Internet although driven by some of electronic devices, the quantification is basically a lot tedious and you could just imagine how complex the whole process can be. However, no matter how difficult this may seem to look, apparently people are still being misled about web analytics is all about. Below are some of the common misconceptions of people about using web analytics software: a. Myth about page views. When one says page view is the frequency attained by the page in terms of visit. Or in simple manner, page view is the number of occurrence the page has been viewed by a visitor. It may sound to be true but not in entirety. Page view is more than that. It encompasses more ideas and concepts about what is encapsulated on the given definition. B. Myth about numbers produced. You see, the web analytics software is a software. A software just like its creator can also commit errors and at times bug down. So, whenever you see all these numbers that are being yielded by the web analytics software, you can instantly react but do not over dwell with all these numbers. They are sometimes going overboard. 5

6 C. Myth about price. Generally of companies do not want to have this software because of the connotation that it bears - that it works using analytical tools therefore, these software packages may be very costly and expensive. This is all a fallacy. There are cheaper and less expensive web analytics software. Get to know more about Web Analytics at UBC Learning the web analytics process may be derived from so many ways and means. In the advent of the Internet and Online learning, acquiring the knowledge that you want may no longer be that difficult and challenging. In fact, with the Internet being the prime source of relative information, no doubt that web analytics all relative information that you want is made available via the online area. However, learning by yourself may seem to look very challenging if not difficult. You may still need to have someone else to course you through every step of the way there is to learn and understand what you want. If you are aiming at learning and mastering web analytics, it is suggested and professionally recommended that you undergo formal training with some of the best experts in the field. The pieces of information that you see on the Internet are handed over by some of the world renowned experts and scholars, however, the technicality of the information can bring about a great amount of confusion which can be fatal when not interpreted the best way. The University of British Columbia, a world renowned school can help you get by with your desire to learn web analytics. Specifically, the programs of the UBC can help you understand the following important aspects: a. Comprehend the fundamental means on how you can use web analytics in optimizing your charged search ad campaigns that you have. B. Understand how you can attain greater and better return of investment for your marketing initiatives and efficiently make an assessment on the impact of the ads results. Comparing Web Analytics Tool Blogs are used not just a personal journal but in most cases it is used for business purposes. 6

7 It is a journal published on the web and is updated regularly. Businesses used blogs for marketing, branding or public relations purposes. Blogs contains links that direct readers to landing pages. Blogs created to draw consumer s awareness is considered to be effective, if you are able to lead your readers to your links. But even with the use of blogs, it needs to be measured as well. Where a company allows its employees, teams or spokespersons share their vioews publicly is known as external blog. This type of blog allows interaction with target market on a more personal level while building link towards the end to the corporate site. Web analytics blogs is act of measuring how people who have indicated their interest in your material and opinions subscribed to your blog feed. If you decide on using blogs to market your product or service, you need to subscribe to a blog search engine that uses web analytics as a tool. As readers react to your blog, chances are they would be your most loyal audience and they will consistently follow the content of your blog. If your blogs are on feed-based monetization, the selling of advertisement would require feeds. The size of your feeds determines the extra money that you earn from your website. Web analytics blogs track the authority, influence, and popularity of blogs. Results of the web analytics blogs will help companies plan for their ad targeting platform. They are able to assess what consumers look for based on the comments and feedbacks. In making buying decisions, you need to be wise specially if you are putting big amount of investment on something. To decide on what web analytics tools to buy is just like in buying car. You do all the research on the web on the car you want to buy, take a test drive and see how you feel about it. Same as in buying web analytics tools. What works for one organization would not work for the other. You need to pick the right tool for your company or try a couple of web analytics tools in order to make comparison before you decided which is optimal for you. 7