Is your Business China Ready? Introduction to China Ready Seminars

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2 Is your Business China Ready? Introduction to China Ready Seminars

3 Why was the Program Developed US market is now becoming aware of the complexity of the Chinese culture and travel needs Understanding the Chinese consumer: Reason for Traveling Goods and services they expect Customer demographics Huge on-line potential

4 There is a great need for an Educational Series to provide guidance to US suppliers looking to access the growing Chinese market

5 Current Market Approach

6 The 1.0 Silo Gap 1-way US Suppliers Distribution Sales Factory Silo Gap 1-Way Product Push Generic Messages & Packages = Limited Sales, Quality, Diversity & ROI Events Digital Trade/PR Sales calls, shows seminars etc Ððð Message 1 Different Messages Ýÿý Msg 3 Ĝğģ Msg 4 Ī ĩ ĭ Msg 5 Åâä Message 2

7 Solution: Two Way Development 2-way Strategy US Capacity Building Product Development Integrated Coop Promotions CN Agent Outreach China Ready Seminars US Suppliers Gateway +1 CHN Agents US Receptive Operators Strategy, Development, Management Trade Relations PR Digital Events US Capacity Building National Network Online / Offline Amb dor US Wkshp Program & FAM - Tour Package - FIT Package Government Relations Trade Shows Sales Mission * Supplier Training Increase Product Diversity DIGITAL 2 C *Roadshows * Destination Training Raise Product Quality Expanded Co-ops MICE Research

8 Introduction China Ready Seminars Provide Best Practices and Up to Date training for All industry sectors and help you understand How to create networking opportunities to Expand your business from China. Developed by leading experts in China and the U.S.

9 About the Seminar Objectives: Educate you, your staff and your stakeholders to achieve the cultural awareness and the knowledge necessary to Provide the service standards that Chinese consumers will require when they visit the U.S., Analyze your current products and services with regard to their suitability for Chinese travelers, Develop an action plan to increase your visibility and market share.

10 Who Should Participate? Cultural awareness training is for everyone welcoming and servicing Chinese visitors. This includes: Front line staff, Customer service positions, Sales & Marketing personnel, and Hospitality Management staff.

11 China Ready - Full Seminar China In Brief Comprehensive info about China (geography, language, history, government, economy ) Modern Day China Modern society and culture in China, general lifestyle of the modern day consumer. Where Chinese people come from and how they shapes their views. Negotiating Culture Chinese culture, key concepts of face Guanxi and how these affect Chinese behavior, overview on society in terms of collectivism, authority, hierarchy and patriotism. Serving Chinese Visitors building rapport with Chinese (meeting & greeting, expectations, dealing with complaints); simple gestures that will make Chinese feel welcome and respected. Product Delivery specific aspects you should be aware of so that you can meet the expectations of Chinese visitors in terms of their traditional cultural preference service.

12 China Ready Hotel Ready Set Up Your Hotel For Chinese Guests Learn about Fung Shui, hotel signage, and staffing to help your Chinese guests feel more comfortable and better able to communicate concerns or requests during their stay. Understand Your Chinese Guests Travel Habits In order to better anticipate your Chinese guests needs, you have to understand their travel preferences - when do they travel and in what size group, their itinerary preferences, and what payment method they prefer to use.

13 China Ready Retail Ready Shopping Habits Of The Chinese Traveler Learn why the Chinese are so keen on shopping in the U.S. what sort of goods and merchandise they are looking for, outlet vs retail. When do they travel, why do they travel. Where do Chinese Travelers want to Shop and how do they Get Their Information Chinese shoppers are brand conscience; learn what to do if you are not a well known brand; understand value added promotions and the supply chain. Making Stores More Chinese Friendly From signage to Mandarin speaking staff, learn what would make your services more Chinese friendly.

14 China Ready 2.0 Marketing & Digital In China Current top China travel trends, China online overview and the importance of establishing a web and mobile presence and social media network. Supply Chain & Travel Trade Nuances of the Chinese travel trade, who they are and how they operate. Distribution channels, importance of online travel agents for modern Chinese consumers. Evolution Of The Chinese Traveler Progression of Chinese travelers from group to conquerors. Payments, how Chinese are traveling, and what they are spending on.

15 Coming In August to PIER 39 Theater FREE for SF Travel Members Visit California & China UnionPay Int l are partnering on a statewide China Ready initiative - an educational series created to prepare the statewide tourism industry for the increasing numbers of visitors from China.

16 Importance of this Co Op Visit California and China UnionPay Intl are partnering Program goal: Maintain California s status as the top U.S. destination for Chinese and promote CUP s acceptance at tourism related businesses around the State. California is #1 U.S. destination for Chinese visitors and California s #1 overseas market (1,025,000 in 2014). California is also CUP s strongest U.S. destination in terms of card acceptance and cardholder spend. Targeted, in-depth training to ensure that needs and expectations of 1 st time and repeat visitors are met. California will remain the U.S. destination of choice for Chinese with CUP as their primary payment method. 10 year visa and increased air service to Golden State make California even more accessible to Chinese travelers. Through this partnership with CUP, California looks forward to welcoming

17 Seminar Workbooks + Cultural Guides Full China Ready Seminar: Electronic workbook with course information China Business etiquette reference guide Language reference guide Chinese New Year Info on CNY celebrations Cultural etiquette guide.

18 Special Bonus Subscription to ChinaReadyNews.com

19 Thank You