Competitive Social Analysis

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1 FUSEInsights: Brand Analytics + Brand Survey Insights Report Brand Insights Report Digital marketing and social media has opened the door for brands to discover more about themselves and their audience than ever before. When you understand your customers emotions, desires and behavior you are empowered to create marketing that is a value to your audience rather than just more advertising noise. FUSEInsights uses proprietary and 3rd party tools to collect data on your brand and audience then provide insightful recommendations. Social Listening Competitive Social Analysis Social Analytics Social networks allow us to hear what consumers are saying about brands in real time and to understand who their audience is, and how passionate they are about the brand. We look at a variety of data points including: Conversation Competitive Passion Index Author Demographics Competitive analysis let s us see how a brand is performing against similar brands. We do an apples-to-apples comparison of your competitors social network accounts to see where your challenges and opportunities lie. In the case of Twitter we have our own in-house tool that looks deep into the Twitter API for data unavailable with 3rd party tools called Potential Human Reach. You can try it for yourself: We look at your existing accounts and analytics to identify trends and behaviors that inform our strategic insights. Included: Visitor Behavior Engagement Trends Schedules Referrerals

2 Paid Social Insight If your brand is performing paid social media we can look at it s performance, provide insights and recommendations on how to improve it based on our own track record of success with paid social. Relevance/CTR Website Clicks Ad Structure/Budget Persona Survey Based on tens to hundreds of millions of online conversations we can build real-time profiles of your customers that include demographics, psychographics and interest spectrums right down to the stores they shop in and the radio stations they favor. Google Analytics Google Analytics allows us to determine which content is in the most demand by your audience, which of your advertising campaigns is driving traffic, how engaging your content is to users and how well your site is converting. Visits User Behavior Bounce Rates on the pages that matter Referrals Copernicus Fusideas is developing a new reporting dashboard called Copernicus that brings together real-time analytics from Google, Facebook, your SEM, SEO, digital media buys, etc. into a single dashboard. This allows you to see the big picture impact of marketing initiatives and events on your brand. This tool development is ongoing and is being released in stages to help our clients make quicker and more informed decisions. Currently Copernicus is available in it s beta form to Fuseideas clients only.

3 SEM* Google AdWords allows us to create, monitor and measure PPC campaigns Impressions Clicks CTR Impressions Share SMART Ad Server* SMART Ad Server is our third party ad serving tool that allows us to serve digital ads, make changes in real time, report and optimize. Impressions CPV Connect Rate View-thru Rate Insight Data means nothing without expert insight which is exactly what Fuseideas team provides. We look at every aspect of your report s data and provide insight into meaning as well as recommendations to improve performance. Our insights have helped our clients see an increase in followers of 500%, increase in ad clicks of 122x, and CTRs as high as 14%.

4 Pricing Service Social and Web Analytics Survey One time report with analytics and insights including up to 4 competitors, 4 social networks and 1 website. Each report takes approximately 3 weeks to complete. Price $5,000 Details Each report takes approximately 3 weeks to complete. Adding additional websites, networks or competitors will impact completion time and pricing. This report will require admin access to Google Analytics as well as all of your brand s social networks in order to access data. *SMART Ad Server and SEM analysis only available for Fuseideas SEM and digital clients.

5 Contact If you have any questions or are ready to dive into your brand s analytics contact your account executive directly or through one of the options below: info@fuseideas.com Fuseideas 8 Winchester Place Suite 302 Winchester, MA 01890