LAE 2007 FAKTEN. FAKTEN. FAKTEN.
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1 LAE 2007 FAKTEN. FAKTEN. FAKTEN.
2 -MONEY increases coverage up to 35 percent -MONEY is the winner of the weekly economical magazines. Therefore, it achieves a coverage of 4.6 percent. -MONEY gains 25,000 Top-Manager and attains now 103,000 German executives. Within the group of executives and self-employed persons, MONEY derives impressing values and is situated directly behind the (self-employed persons 5.1 percent versus 8.8 percent; executives 5.3 percent versus 16.6 percent).
3 Decision makers total ( ) coverage* in % changes** in % Der Spiegel Stern Handelsblatt Manager Magazin Capital FAZ Süddeutsche Zeitung Welt am Sonntag Die Zeit Frankfurter Allg. Sonntagsz. Impulse ** 18 Die Welt Financial Times D Euro MONEY Brand eins Karriere Geldidee Cicero 2.5 ** Frankfurter Rundschau Euro am Sonntag Source: LAE 2007 * Without the magazines Handwerk Magazin, VDI Nachrichten, Der Handel, Creditreform, Markt und Mittelstand ** No comparison possible, because Frankfurter Allgemeine Sonntagszeitung and Cicero are new in the LAE.
4 Decision makers in total ( ) coverage* in thsd. changes** in thsd Der Spiegel Stern Handelsblatt Manager Magazin Capital FAZ Süddeutsche Zeitung Welt am Sonntag Die Zeit Frankfurter Allg. Sonntagsz. Impulse ** 25 Die Welt Financial Times D Euro MONEY Brand eins Karriere 67 7 Geldidee Cicero 56 ** Frankfurter Rundschau 53 1 Euro am Sonntag 48 7 Source: LAE 2007 * Without the magazines Handwerk Magazin, VDI Nachrichten, Der Handel, Creditreform, Markt und Mittelstand ** No comparison possible, because Frankfurter Allgemeine Sonntagszeitung and Cicero are new in the LAE.
5 Decision makers in total ( ) - weekly economical magazines coverage* in % changes** in % Focus Money Euro am Sonntag
6 Decision makers ( ) coverage of combinations in % In thousands -Blueship combination BK-TechnicalPremium BK-Premium BK-Technical combination F.A.Z. and F.A.S Welt/Welt a. So K Euro& market and middle class business combination Source: LAE 2007 Businesskombi Technical (Handelsblatt/ VDI nachrichten); Businesskombi Premium (Handelsblatt/ Die Zeit); Businesskombi TechnicalPremium (Handelsblatt/ VDI nachrichten/ Die Zeit); Blue-Chip Kombi (Focus/ Focus Money)
7 Combinations in comparison Decision makers total ( ) Index (BlueChip-Kombi = 100) -19 coverage BCK: 31.9% The BK-Technical Premium combination achieves 19% less coverage than the -BlueChipcombination and has a CPT, which is 43 % higher. 24 costs (1/1 4c) BCK: 53, BK-Technical Premium (Handelsblatt/VDI Nachrichten/ Die Zeit) 43 BK-Premium (Handelsblatt/ Die Zeit) CPT BCK 67.69% BK-Technical (Handelsblatt/ Die Zeit) Kombi F.A.Z. und F.A.S. Welt/ Welt a. Sonntag - Kombi Source: LAE 2007 Index: -BlueChip-Kombi = 100 CPT-calculation: Magazines 1/1 4c, newspaper 1/2 4c
8 Occupational status Self-employed independent professions MONEY 16.1 Executives Officials 0.20 Beamte
9 Executive managers Member of the board/ executive director/ director/ chief-/ work manager Head of department/ authorised officer MONEY Authorized agent/ consultant/ department manager/ senior executive/ other functions
10 Executive managers Corporate governance , Accounting manager Technical manager MONEY In-house administration and organisation
11 General administration: executive managers according to application areas Finance IT/ EDV MONEY Sales Marketing/ advertising/ market research
12 General administration: executive managers according to application areas Buying department Manufacturing MONEY Logistic, storage place, transport, package Research/ development/ construction
13 Delegation of decisions / single decision maker 10.9 Business management Administration/ organisation/ EDV MONEY 1.9 Financial-, capital investment/ investment/ financial planning 0.75 Geld
14 Delegation of decisions / single decision maker Production/logistic/ materialscience Research and development/ construction MONEY 2.5 Sales /marketing
15 Private annual gross income ,000 and more ,000 and more MONEY 250,000 and more 0,
16 Private financial investment fixed-interested stocks Real estate MONEY Life-/ capital assurance Annuity assurance
17 Private financial investment 13.9 Shares Funds* MONEY 16.0 Derivates, certificates Subscription warrants
18 Private financial investment 15.4 Fixed-interested stocks Real estate MONEY 11.7 Life-/ capital assurance Annuity assurance
19 Private financial investment: new investment/ extension planned 14.7 Shares Funds* MONEY 16.2 Derivates, certificates Subscription warrants Funds: Investment funds, equity funds, Shares in real estate funds and other Sachfonds
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