Client: Kramer & Amado, PPC New Employee Announcement Description:

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1 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 1 Client: Kramer & Amado, PPC New Employee Announcement Description: Kramer and Amado, is an Intellectual Property Law (IP Law) firm based in Crystal City, VA. The firm inquired about a announcement for thirteen new hires to send to their clients for promotional purposes. To stand out from the normal announcement, XianStudio, LLC suggested using a bright white paper that color-shifts to a lightly tinted blue when examined at an angle. This specialty paper is eye-catching without being distracting and compliments the blue in the corporate logo. The brochure design groups the new employees into the areas of their expertise, such as biology and technology. In addition to the creation and printing, XianStudio, LLC researched mailing houses and arranged a convenient and efficient mail delivery for the run of 1,000. Dimensions: Flat: 16 x Scored & folded final size: 8 x to fit in A8 envelope

2 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 2 Client: Kramer & Amado, PPC Direct Mail Announcement Description: Kramer and Amado, P.C., is an Intellectual Property Law (IP Law) firm based in Alexandria, VA. XianStudio, LLC was asked to create a promotional piece for the firm to send to a large electronics manufacturer in Japan in order acquire additional business. The piece folded twice into a perfect square, which in turn was topped by an introduction paragraph on translucent paper. These two pieces were then enclosed within a folding petal envelope and held together with a custom logo imprinted wafer seal. The process of opening the package retains the attention of the recipient, involving them in a process that ends with the reading of the promotional piece. Dimensions: Flat size x Finished size x Introduction paragraph on translucent paper stock Pieces were mailed in a petal envelope held together with a custom logo imprinted wafer seal. Front and back of mailer.

3 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 3 Client: GEICO Auto Insurance Direct Mail Spec Design for GEICO Auto Insurance Description: The GEICO insurance company, currently with 7 million policy holders, was in need of direct mail ideas to entice new customers to enroll in their auto insurance program. GEICO s direct mailings are regionalized campaigns with print runs into the thousands. Once a mailing receives a pre-determined enrollment percentage, the print run is increased into the millions and the target mailing areas are dramatically expanded. XianStudio, LLC visited GEICO at their headquarters and presented three different ideas in anticipation of acquiring their direct mail campaign. #10 envelope above: A teaser line and images of high priced consumer items causing the direct mail recipient question what those items have to do with auto insurance. Insert at right: The question is answered by stating GEICO customer report annual savings over $500, a considerable amount, with the implication that recipient will be able to purchase something else with the money they save by switching to GEICO auto insurance. 9 x 6 envelope above: The translucent envelope above incorporates a teaser line as well as a visual hint of what is inside, inviting the direct mail recipient to open the envelope. Insert at right: The insert contains playful images and taglines keeping with current GEICO national advertising campaigns while conveying various points of savings when a new client switches to GEICO auto insurance. Tri-fold self-mailer: Folding to a finished size of 4.25" x 6" the wafer sealed self-mailer addresses the numerous ways a new client can save money on their car insurance. The inviting photos of miniature toy cars reflect GEICO s current humorous national advertising campaigns while at the same time not directly endorsing a specific brand of automobile. address area, front and opening spread

4 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 4 Client: Anonymous Couple Wedding Invitation Package with Welcome Gifts & Favors Description: XianStudio, LLC was enlisted to design wedding invitations and favors for a couple living in Washington, D.C. but tying the knot in the Deep Creek area located Western Maryland. Because the ceremony and reception were taking place on lakefront property, it was requested that the invitations reflect a feeling of nature and the outdoors. The colors chosen were cream and brown. A single leaf symbolizing nature was attached to each hand assembled invitation. These themes were carried throughout the entire project. One hundred twenty invitations were assembled and sent to guests. Above and right: Wedding invitation with reply card, driving directions and lodging info. Right: Potted rosemary plants served as wedding favors. Each plant in it s own hand-painted terra cotta pot. Left: Welcome cards with shuttle information were tied to bottles of wine for hotel guests. Above and right: Plant identification labels were individualized for each guest and doubled as seating assignments. Three quotes about rosemary adorned the label on the reverse.

5 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 5 Client: Proud Washington, D.C. Parents Baby Announcement Description: When two prominent Washington, D.C. attorney s asked Xianstudio to design a baby announcement for their first child we were flattered and honored to say the least. It was a good thing that research and production began a few weeks before the due date because baby was a little early. The design echoes the grade school handwriting practice books we all had to use and a play on the name Mazen with the word Amazing retains the recipients interest. The father and the baby s name is of Lebanese decent and Xianstudio suggested incorporating that aspect with subtle Arabic writing. A run of 250 were delivered and received well in America and Lebanon. Dimensions: Flat size x 4.25 Finished size 5.4 x 4.25 fitting into standard A2 envelope Front panel above with Mazen in Arabic Front panel opens to reveal baby s first name along with proper pronunciation Fully opening unveils baby s birthday, weight and length, with photo. The back of the announcement contains baby s full name in Arabic.

6 XianStudio_directmail_invites:samples 10/30/08 1:51 PM Page 6 Client: Kramer & Amado, PPC Direct Mail Announcement Description: The client, Kramer and Amado, is an Intellectual Property Law (IP Law) firm based in Crystal City, VA. The firm inquired about a announcement for three new hires to send to their clients and for promotional purposes. XianStudio, LLC suggested a folded, sealed three panel self-mailer with a design that showcased the areas of expertise (biology and technology) of these new employees. In addition to the creation and printing, XianStudio, LLC researched mailing houses and arranged a convenient and efficient mail delivery for the run of 1,500. Dimensions: Flat size x 6 Finished size 4.25 x 6 with wafer seal

7 XianStudio_directmail_invites:samples 10/30/08 1:52 PM Page 7 Client: Clicks Document Mgmt. DigiPat Patent & Trademark Research Service Direct Mail Announcements Description: Clicks is a document management company in Washington, D.C. in need of a We ve moved card announcing their new location. A run of 4,000 were printed and mailed nationwide. DigiPat is a Patent and File History Search firm based in Alexandria, Virginia. They requested Xianstudio, LLC create a direct marketing flyer touting the firm s client services that separate them from other copying and search companies. A run of 1,500 were printed and mailed nationwide. Dimensions: Each measures 8.5 x 5.5