CALIFORNIA MORTGAGE BANKERS ASSOCIATION

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1 CALIFORNIA MORTGAGE BANKERS ASSOCIATION AAAA New! 2015 Media Planner California MBA publications: Reaching your target California MBA is excited to announce our publications for Your company will be able to efficiently maximize your marketing dollars, influence current and prospective clients through California MBA s uniquely targeted advertising program which offers: Year-round exposure to the real estate financial marketplace via print and digital media Readers purchasing power finance billions of dollars in property sales annually and spend billion + annually on products and services Special discount packages which includes FREE ads for advertisers who participate in multiple California MBA publications Frequency, brand recognition or target market Optimize your marketing through - one or many - California MBA promotion platforms: California Mortgage Finance News California MBA Legislative & Buyer s Guide Under the Dome - monthly electronic & print* bulletin California Mortgage Bankers Association publications - distribution, 2,500 to 15,000 per issue California MBA l The California Mortgage Bankers Association serves to represent the residential and commercial real estate finance industry before all governing bodies. California MBA encourages and promotes sound business practices and honesty in marketing, origination, lending and servicing of mortgage loans through our educational and networking opportunities. California Mortgage Bankers Association Media Planner / page 1 of 5

2 California Mortgage Bankers Association 2015 Media Planner ADVERTISING OPPORTUNITIES PRINT ADS California Mortgage Finance News (New! Magazine format!) Under the DOME (New! legislative newsletter) California MBA Legislative & Buyer s Guide California MBA produces three unique print publications to promote your business. All issues offer full color or black/white ads. Four issues of California Mortgage Finance News are published annually: Spring, Summer, Fall and Winter. Beginning with the Summer 2015 issue, the publication will upgraded and transform into a professional magazine with even more valuable content and insight. Print circulation is 1,400, electronic distribution is 2,500 and a truncated version sent to 15,000 per issue! *BONUS Distribution included: Spring: California MBA Legislative Day Summer: 43rd Annual Western Secondary Market Conf. (July 8-10 and 20th Annual Western States Loan Servicing Conf. (August 2-4) Fall: 18th Annual Western States CREF Conf. (September) Winter: California MBA Legal Issues Conference (December 7, 2015) Monthly issues of Under the DOME - each issue is published electronically and 6 issues will also have a print distribution (Feb., June, July, August, Sept., and Nov.) Under the Dome will give you timely and critical updates on pending legislation, trends, what to look for, and ways to get involved in the process! Advertising space is limited! (see electronic ads for rates) California MBA Legislative & Buyer s Guide This annual publication features a NEW Buyers Guide section where members can include their logo (with their descriptions) and display ads. Publication is distributed to: All Legislative Day attendees Hard copy mailed to all members Guide is included in all new Members Kits throughout the year NEW! Mobile device viewing! California Mortagage Finance News and Under the Dome are also viewable on MOBILE devices! Your ads will link to your website! 2015 VALUE ADDED free ads! Advertise in 4-issues of CMF over a 12 month period and receive one FREE ad in the California MBA electronic newsletter - E-News - value $500! Contact: / California MBA 2015 Media Planner / page 2 of 5

3 2015 Media Planner ADVERTISING OPPORTUNITIES - CONTINUED 2015 THEMES AND DEADLINES ELECTRONIC ADS E-NEWS - Monthly electronic bulletin. Timely industry news, member news and events. Published 12 times annually. Banner ads link to your website. NEW! Under the Dome - Monthly legislative news Critical updates on pending legislation, trends, what to look for. Publish monthly digitally and 6 are printed-feb., June, July, August, Sept., and Nov. Banner ads link to your website. MECHANICAL REQUIREMENTS California Mortgage Finance News magazine Publication Trim Size 8-1/2 x 11 Dimensions... Size (Width x Height) Full page x 9.75 Full page with bleed (add on all edges to the following trim size) x 11 1/2 horizontal x /2 vertical x /3 vertical x 9.75 For LEGISLATIVE & BUYER S Guide, please request more information Under the Dome or E-News Dimensions... Size (Width x Height) E-News banner...600px x 150px Under the Dome banner (print or digital) x 1.5 PRODUCTION REQUIREMENTS Artwork must match the dimensions shown. Print ads should be sent as a PDF file at 300dpi. All fonts and graphics should be embedded in the PDF. Digital ads should be submitted as static or animated GIFs or JPG files at 72dpi. If needed, please ask about other accepted formats. Please provide the URL for your ad to link to your website UNDER THE DOME or E-NEWS UTD: Space and artwork due: 1st of each month E-News: Space and artwork due 15th of each month LEGISLATIVE & BUYER S GUIDE Space reservation: February 17, 2015 Artwork deadline: February 25, 2015 Published: March 16, 2015 *Winter/Spring 2015 Theme: Residential Origination Space reservation: January 28, 2015 Artwork deadline: February 6, 2015 Published: February *Summer 2015 Theme: Residential Loan Servicing Space reservation: April 21, 2015 Artwork deadline: May 4, 2015 Published: May 15, 2015 *Fall 2015 Theme: Commercial / Multifamily Space reservation: July 22, 2015 Artwork deadline: August 3, 2015 Published: August 17, 2015 NEW magazine format begins!!!! *Winter 2015 Theme: Legislative/Regulatory/Compliance Space reservation: October 21, 2015 Artwork deadline: November 2, 2015 Published: November 16, 2015 *See bonus distribution on page 2 ARTWORK SUBMISSION All artwork should be ed as described above to: Diana Granger - (530) (530) FAX Contact: / California MBA 2015 Media Planner / page 3 of 5

4 2015 Media Planner VALUE-ADDED ADVERTISER BONUSES! INSERTION BONUS: When you advertise in four issues of California Mortgage Finance News publication you save with a 25% discount per issue (see rates on the right). This translates into a FREE ad! Plus, when you advertise in four issues you receive a FREE banner ad in E-News. SAVINGS SUMMARY: Advertise in four issues and receive a 25% discount (same as one FREE ad) and receive a FREE banner ad for one month in E-News. - a $500+ value for FREE! AD RATES - Prices reflect per issue rate NOTE: All Rates are California MBA Member-only rates. Ad Size (1X) (4X)* All rates are for black and white ads. Ads must run within 12 months. --For full color ads, see fee below. All ads will be featured in the print and digital versions (NOW viewable on mobile devices) of the publications. Your ad in the digital version will also link to your website! Full page $ ½ page $ /3 page $ PAYMENTS The California Mortgage Bankers Association will an invoice upon ad confirmation. Payment can be made by check or credit card: MasterCard, VISA or American Express. For insertions in more than one issue, you can pay per issue or for the full contract. All payments will be payable to California MBA. A copy of the issue will be sent to the advertiser s address(es) provided. Approval: Acceptance of advertising is subject to approval by publisher. *4X rate is the same as getting one ad FREE - 25% discount. COLOR CHARGES Add to the applicable rates above for each insertion: $100 for full pg., $75 for 1/2 pg., and $50 for 1/3 pg. COVERS / PREMIUM POSITIONS COVERS: Cover position are 15% more than the standard rate. Please contact us for availability. UNDER THE DOME or E-NEWS (Electronic ) SUBMISSION METHODS Please submit contracts, insertion orders, confirmations and artwork to: Diana Granger Publishers advertising representative (530) (530) FAX 1347 Martin Lane, Placerville, CA Ad Size (1X) (6X) (12x) Banner $ Includes a link to your website. You decide the impact you want to make! Contact: / California MBA 2015 Media Planner / page 4 of 5

5 DATE: CALIFORNIA MORTGAGE BANKERS ASSOCIATION Advertising Contract Insertion Order California MBA publications: Reaching your target THE California Mortgage Bankers Association is authorized to insert advertising for: as specified below and in accordance with the rates and terms of the 2015 RATE CARD. For a frequency discount, specify the number of insertions to be contracted for and placed within one year of the starting issue. SPECIFICATIONS: Number of PRINT AD Insertions: Starting Issue: Number of SCREEN AD Insertions Starting Issue Comments: PUBLICATIONS PRINT ADS AD DETAILS Color or B/W 1/2 page Check the ad size for each Cover(s) Full 1/2 1/3 Ad Cost r 4-Color r horizontal MORTGAGE FINANCE Spring r r r r r Black & White r vertical Please Specify MORTGAGE FINANCE Summer r r r r r Electronic artwork will be supplied MORTGAGE FINANCE Fall r r r r as specified MORTGAGE FINANCE Winter r r r r r Pick up previous artwork LEGISLATIVE & BUYER S GUIDE r r r r FREE or discounted BONUS AD Your contract qualifies for the Member of California MBA? r Yes r No PRINT AD TOTAL $_ special bonus(es) marked. r FREE E-News ad qty Digital ADS - including print versions of Under the Dome CONTRACT & ARTWORK SUBMISSION Select: runder the Dome r E-News x = QTY cost per insertion rjan rfeb rmar rapr rmay rjune rjuly raug rsept roct rnov rdec Please submit contracts, insertion orders, confirmations and artwork to: Diana Granger - Publisher s Advertising Rep (530) (530) FAX PRINT AND SCREEN AD TOTAL $ Agreed to by: Advertiser Contact Signature Billing Address City State Zip Phone ( ) Website (URL) Accepted by (for California MBA) This is a legally binding contract. In signing, the advertiser agrees to abide by the contract and fulfill their obligation to pay California MBA for all insertions on this contract. Multiple insertions can be paid individually with each issue. Proof of insertion will be provided to the advertiser. Publisher reserves the right to hold advertisers and their advertising agencies responsible for all charges and costs. The advertiser and advertising agency agree to indemnify and hold the publisher and their representatives harmless from any liability by reason of the content of the advertising herein contracted for, including both text and illustration in addition to delays in delivery and/or nondelivery. Artwork changes will be accepted until the closing date; thereafter, previous artwork will be inserted. All advertising is subject to the publisher's approval. If more or fewer ads are used than specified in this order, adjustments will be made based on the current rates. No cash

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