TOURISM PLANNING AT MAJOR WORLD HERITAGE ARCHAELOGICAL SITES. International Meeting of Experts

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1 WHC/LAC/SpFIT/NS/rev.6 TOURISM PLANNING AT MAJOR WORLD HERITAGE ARCHAELOGICAL SITES International Meeting of Experts PROGRAM FOR THE MEETING 1

2 Introduction This proposal is the upshot of a series of technical meetings involving the UNESCO World Heritage Centre and the Andalusian Historic Heritage Institute / the ALCUE network, which disclosed the need to organise an international meeting which would deal with problems arising from the planning of tourism at major archaeological sites declared part of World Heritage. THE OBJECTIVES OF THE SEMINAR The central purpose of the Seminar is to draw up a proposal on standards for the planning of the public and tourist use of archaeological sites declared World Heritage, in line with the requirements fixed in the Convention s Operational Guidelines in February The meeting is to give thought to the need to take the text of the World Heritage Convention as the point of departure for a planning tool, and to design the methodologies for the management of tourism according to the values which led to a site being placed on the World Heritage List. During these days studies will be presented of particular cases from which a variety of methodologies for analysis, and monitoring systems, will be brought together. PLACE AND DATE The Seminar is to be held in the Carlos V Palace in the Monumental Ensemble of La Alhambra and El Generalife (Granada) and is proposed to last four and a half days, from Sunday 19 February to Thursday 23. STRUCTURE OF THE SEMINAR The Seminar will be structured into four sessions of four hours each, morning and afternoon. During the morning, an introductory paper will be presented on a general transversal subject, plus several papers on case-studies focused on demonstrating specific experiences. During the afternoon, a working roundtable will be created, with the speakers from the morning session and any technicians from the various bodies involved, those responsible for other archaeological sites, and researchers invited to participate. Each of the three roundtables will have a Rapporteur responsible for channelling the various contributions toward the drafting of a final document on the Seminar s conclusions. Each roundtable has invited heads from Spanish or World Heritage archaeological sites to make a brief presentation. A coordinator will also be appointed for each day. During the first primer day of the Seminar, an internal meeting will be arranged between coordinators and the three Rapporteurs heading the three working roundtables, to plan the contents and the objectives to be covered at each session. 2

3 General Project Coordination: Nuria Sanz (UNESCO World Heritage Centre) Román Fernández-Baca (Director of the Andalusian Historic Heritage Institute - IAPH) Luís Lafuente (Deputy Director-General of W.H Protection, the Ministry of Culture) Mª del Mar Villafranca (Directora del Patronato de La Alhambra y el Generalife) Coordination Assistants: Mª Ángeles Portilla (IAPH) Héctor Sáenz de Lacuesta (IAPH) Subject Coordinators: Miguel Ángel Troitiño Vinuesa, Complutense University Art Pedersen, World Heritage Centre Jim Williams, World Heritage Centre Pedro Salmerón Rapporteurs Group: Silvia Fernández-Cacho (IAPH) Coordinator of Rapporteurs. Reyes Ojeda (IAPH) Francisco Olmedo (The Alhambra Trust) Pedro Salmerón Escobar Head of Logistics: Fátima Marín (IAPH) Production: Emprese Pública de Gestión de Programas Culturales (Public Corporation for Management of Cultural Programs) Alhambra Coordination: PROPOSED TRANSVERSAL SUBJECTS AND CASE STUDIES The presentation is proposed each day of a paper by way of introduction on transversal subjects which may affect a wide range of archaeological sites, and various case-studies which raise the problems of specific sites and the measures taken for public visits and use. Three transversal subjects have been selected, so that the Seminar is structured into three phases for attaining the objectives raised: 1. The state of the question: review of problems inherent to visits to archaeological sites declared World Heritage. (PROBLEMS). 2. Analysis and study tools: toward a methodological standardisation. (RESOURCES). 3. Operational guidelines for a future Plan of Action on the Planning of Public Use of World Heritage archaeological sites, to be tabled with the World Heritage Committee and the Countries belonging to the Convention (PROSPECTIVE). Each block will deal with various aspects related to the day s central subject, to that the working meeting which ends each session will formulate the subject from a variety of focuses and it becomes possible to present a set of proposals agreed on by the group. 3

4 19 February h Visit to the Monumental Ensemble of La Alhambra and El Generalife (2 hours) h Reception and welcome cocktail at El Mirador de la Morayma. 20 February h. Inauguration Official opening session. Welcome: - Director General of Cultural Assets, Regional Government of Andalusia, Jesús Romero Benítez; - Director of the World Heritage Centre of UNESCO, Francesco Bandarin; - President of the World Heritage Committee of UNESCO, Ina Marciulionyte; - Director General of Fine Arts and Cultural Assets, Ministry of Culture, Julián Martínez García; 09.45h. Introductory paper Tourism and World Heritage, how to face a challenge, presented by the Director of the UNESCO World Heritage Centre, Francesco Bandarin h. Presentation of the Seminar Visiting outstanding universal values, presented by Nuria Sanz, Program Specialist, UNESCO World Heritage Centre and Coordinator of the Spanish Funds in Trust Covenant h. Coffee Break at the Granada Parador Hotel h Framing the Question of Visitor Management at Cultural Heritage Sites: The Role of Planning and Related Methodologies From a Critical Perspective, presented by Stephen F. MacCool. Case-studies: h. Public-private tourist management of Pompeii (Italy) in the context of the Plan for the Conservation of the World Heritage Site, by Vincenzo Sommella h. Tourism planning for the Great Wall of China (China), presented by Prof. Yang Rui h. Lunch at the Rodríguez-Acosta Foundation. 4

5 16.30 h. 19:30 h. Working roundtable Values, Conservation and Visit Coordinator: Art Pedersen Presentations: - Mérida (Badajoz) (15 ) by Pedro Mateos. - Las Médulas (León) (15 ) by Javier Sánchez Palencia. Participants: Stephen McCool, University of Montana Antonio Tejedor, University of Seville Javier Rivera, University of Alcalá Antonio Vallejo, Madinat al-zahra Archaeological Ensemble Fernando Real, the Portuguese Archaeological Institute Pedro Mateos Cruz, Mérida City Consortium Javier Sánchez Palencia, Las Médulas Rapporteur: Reyes Ojeda Roundtable objective: A document will be drafted with conclusions, which will analyse the main vulnerabilities of large archaeological sites, and the direct consequences of tourism in relation to conservation practice. There will also be debate on anthropic factors (erosion, saturation, vandalism) most affecting their conservation, and the forms of protection tried in the search for answers to questions such as How to ensure the quality of the cultural and natural resources of World Heritage archaeological sites, thanks to rather than despite the presence of tourists? How to link planning processes to the outstanding universal value for which the site was placed on the List? Those participating in the working roundtable will be asked to think about what was the main consequence of the site s inscription on the List, and its impacts have been measured. 21 February h. Introductory paper Case-studies: The process of planning public use, and its implementation at World Heritage Sites: The case of Tikal, presented by John Kohl. 10:00 h. Stonehenge re-visited, the vision of the site in terms of the formulation of the new Management Plan, presented by Peter Carson, Isabelle Bedu and Amanda Chapman. 5

6 11.05 h. Coffee Break, Granada Parador h. Visitor management at Petra, (Jordan), presented by Douglas C. Comer h Methodology for the analysis of the carrying capacity and strategic formulation of visits to the Alhambra (Granada, Spain) presented by María del Mar Villafranca and Victoria E. Chamarro h. Lunch at the Rodríguez-Acosta Foundation h h. Working roundtable Tools for Tourist Planning in the context of the Site Management Plan. Coordinator: Miguel Angel Troitiño Presentations: - La Valltorta (León) (15 ) by Rafael Martínez - Altamira (Cantabria) (15 ) by José Antonio Lasheras Participants Victoria Chamorro/Mª del Mar Villafranca, the Alhambra and Generalife Trust José María Cabeza Méndez, Royal Palace of Seville Douglas Comer, Cultural Site Research and Management John Khol, World Heritage Council José Ramón Pardo, the Environment Council in the Regional Government of Andalusia Rafael Martínez, Valltorta Museum José Antonio Lasheras, Director of the National Museum and Altamira Research Centre Rapporteur: Francisco Olmedo Roundtable Objective: A document will be drafted with conclusions on the results of studies of analysis methodologies: LAC and Public Use Plans for archaeological sites declared World Heritage. An analysis will be made of the types of indicators and their monitoring systems, and of the processes for the testing of participative methodologies in the drafting of management plans. There will be debate on the forms of collaboration and association with local players involved in tourism. 22 February h. Introductory paper Tourism and heritage management of Jelling (Denmark) from the perspective of the ICOMOS International Cultural Tourism Committee, presented by Flemming Aalund. 6

7 Case studies: h. Guarani Jesuit Missions (Brazil, Paraguay and Argentina). A transnational archaeological landscape. Taking stock of the startup of the International Jesuit Mission Circuit: forecasts and measures to correct the impact of tourism, presented by Ramón Gutiérrez and Ana Lucía Meira h. Coffee Break at the Granada Parador h. Angkor, Tourism and the World Heritage Danger List (Cambodia), presented by Chau Sun Kérya h. Tourist management of mixed World Heritage sites: the case of the Maya World, presented by Janette González García h. Lunch at the Rodríguez-Acosta Foundation h h. Roundtable on The message of Conservation at World Heritage Sites. Coordinator: Jim Williams Presentations: Declaration of the significance and quality of a visit to a World Heritage site, by Sue Millar (30 ). Participants: Flemming Aalund, ICOMOS International Janette González, Mixed World Heritage Maya Site Planning Miguel Ángel Troitiño, Complutense University Representative, Public Tourism Corporation of Andalusia Carlos Sánchez, Regional Government of Andalusia s Culture Council Silvia Fernández Cacho, Andalusian Historic Heritage Institute Renee Sivan, Museologist Sue Millar, English Heritage Rapporteur: Pedro Salmerón Roundtable objective: A document will be drafted with conclusions related to the transmission of the Convention s message, and so will aim to establish standards of suitability which guarantee the authenticity of the message and ensure the transmission of the values for which the site was registered h. Drafting working group. Coordinators and Rapporteurs. Preparation of the preliminary text of the Declaration h. Closing dinner at the Granada Center Hotel 7

8 22.30h Continuation of the work of Coordinators and Rapporteurs. 23 February h. Presentation of the preliminary text of the Declaration. Discussion of the text by participants h. Public presentation of the results of the Seminar, Carlos V Palace in La Alhambra Representatives of the organising institutions will offer a presentation of the results of the Seminar by way of conclusions at a final morning session h Press conference Official Closing Ceremony. INSTITUTIONS INVITED The institutions involved in organising the Seminar are UNESCO s World Heritage Centre, the Spanish Ministry of Culture and the Andalusian Historic Heritage Institute of the Regional Government of Andalusia s Culture Council. The host, the Alhambra and Generalife Trust, has collaborated with the organising bodies. Institutions Invited: Representatives of the Spanish Ministry of Culture; Representatives of institutions associated with the ALCUE project (IAPH, IPHAN, INAH and others); Representatives of the Culture Council of the Regional Government of Andalusia (Directorate-General of Cultural Assets, Archaeological Ensembles and Provincial Delegations); Representatives of the World Tourism Organisation; Representatives of the World Monuments Fund; Representatives of the Getty Conservation Institute; Representatives of English Heritage; Experts in methodologies of tourism planning and Public Use on World Heritage Sites. 8