Intro to Game and App Development. Gordon Hardy
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1 Intro to Game and App Development Gordon Hardy
2 About me
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12 Mobile Gaming on the Rise Source: DFC Intelligence
13 More Consumers Buying Online Source: NPD
14 Mobile App Revenue is (Still) Climbing
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16 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
17 Platform Consider Genre Consider Mechanic Consider Testability Consider Exposure / Reach Consider Revenue
18 Mobile Platforms
19 Mobile Marketplaces
20 Google Play Registration
21 Amazon Apps Registration
22 Apple Developer Registration vs
23 App Store has More Payments to Developers
24 ios Apps Earn More Revenue
25 Desktop Marketplaces for Games
26 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
27 What are the options? Free Paid Ad Supported Pay to Upgrade Free with IAPs Paid with IAPs
28 3 Years of Ad Revenue
29 But do people click ads?
30 Free Apps with IAPs are Crushing It Revenue Breakdown Per Source 5% 24% IAP Revenue from Paid Apps IAP Revenue from Free Apps Paid Apps 71% iphone, February 2014, United States
31 Wait I Thought They Were Crushing It?
32 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
33 Native Tools
34 Cross Platform Tools: Unity
35 Cross Platform Tools: Unity
36 Cross Platform Tools: Corona
37 Cross Platform Tools: Corona
38 Cross Platform Tools: Appcelerator
39 Cross Platform Tools: Cocos2D-X
40 Cross Platform Tools: Gamesalad
41 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
42 Source Code Management
43 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
44 Game Assets
45 Unity Asset Store
46 Paid Freelance
47 Students
48 The Internet flickr.com opengameart.com Google Vimeo Enhancer freemusicarchive.org freesound.org soundbible.org
49 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
50 Analytics
51 What to Track? Game / App Start Game / App Quit Device Type Success Failure Purchases
52 My Wife is a 50 Year-old Woman
53 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
54 Testing Test Early Test Often Test in person Android - ios - TestFlight Analytics for Feedback
55 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
56 PUBLICITY How early to start? Which channels? What to share? How to track? What about ads? What about a trailer?
57 How early to start?
58 How early to start? 5 year development cycle
59 How early to start? 1,000,000 copies sold (in about a year)
60 What Channels to use? Twitter #IDRTG
61 What Channels to Use? Facebook Graph Search: ID Customers & Interests ID Competitors & Strategies
62 Indie Dev Communities
63 Video Sharing
64 Channels - News
65 Channels - Podcasts indiegamepod.com
66 Channels - Blog SEO tips: Article Heading Page Title Page URL Content Meta Description
67 Channels - Blog Plugins: Contact Form 7 Google Analytics by Yoast Google XML Sitemaps Jetpack Mailpoet Newsletters Wordpress SEO
68 What to share? Tips and tricks Questions #ScreenshotSaturday Gameplay videos Timelapse videos
69 How to Track
70 Ads Mobile vs Desktop Timing and CTA splurgy.com
71 Cross Promotion
72 Trailers Less than 1 minute or even 30 sec Communicate tone Clear CTA - use hotspots
73 Impact on Engagement
74 Impact on Web Views
75 Platforms Monetization Development Tools Source Code Management Assets Analytics Testing Publicity Press
76 Press Release What to Include Free vs. Paid Mileage
77 Reaching out to Reviewers source: GDC 2013 Europe
78 Reaching out to Reviewers How to Find Reviewers How to reach out When to reach out Press Kit Promo Codes
79 Platforms Monetization Development Tools Source Code Management Assets Questions? Analytics Testing Publicity Press
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