Empirically Based Web Design

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1 Empirically Based Web Design Don Zimmerman, PhD. Professor Department of Journalism & Technical Communication Center for Research on Writing & Communication Technologies Colorado State University Fort Collins, Colorado Overview Why do we need research-based guidelines? National Cancer Institute s Usability focus/ Communication Technologies Branch CSU Journalism & Technical Communication Research Selected guidelines Denver 2 State University 1

2 Why Research Based Guidelines? Enhances the effectiveness of Web sites Tells what works and what doesn t work Adds to your credibility Denver 3 Why Research-based Guidelines? Answers the Why behind design questions Provides evidence to support your recommendation, guideline Denver 4 State University 2

3 National Cancer Institute--1 Being revised, post spring guidelines 475+ sources identified Denver 5 Denver 6 State University 3

4 Denver 7 Denver 8 State University 4

5 National Cancer Institute--2 Research-based guidelines for Web NIH medical guidelines Research paradigm Best practices based on research Denver 9 National Cancer Institute--3 Process Communication Technologies Branch selected initial guidelines Identified preliminary sources Team reviewed Met in DC to develop & pretest rating system Denver 10 State University 5

6 National Cancer Institute--4 NCI Staff & Contractors Janice Nall, Chief Communication Technologies Branch Sanjay Koyni, Usability Engineer Crag Lafond, Project Manager Susan Allison Shruthi Nawab Conrad Mulligan, McNeil Technologies Kent Bailey, Mind Design, Inc. Denver 11 National Cancer Institue--5 Bob Bailey, President Computer Psychology Barbara Chaparro, Software Usability Res. Wichita State U. Melody Ivory, Inform. School, U of Wash. Bonnie John, HCI MS program, Carnegie Mellon U. Judy Ramey, Tech Comm, U. of Wash, University Ginny Reddish, Redish & Associates. Jean Schultz NIST Tom Tullis, Human Interface Design Don Zimmerman, CSU Denver 12 State University 6

7 National Cancer Institute--6 Classify each guideline Hypothesis testing Non-hypothesis-oriented experiment Ethnography Meta-analysis Exploratory Usability report or test Model-based evaluation Expert opinion Denver 13 National Cancer Institute--7 Rate sources on 1-5 guideline of quality Rated confidence of rating on 1-5 Denver 14 State University 7

8 CSU Research--1 MS Tech Comm launched 1988 Given graduates have solid, writing, editing & production skills Value added Skills in identifying & analyzing audiences What does research say about what works and what doesn t work Denver 15 CSU Research--2 Communication Science based : Testable research questions Empirical social sciences Communication science Psychology Sociology Education Human computer interaction Denver 16 State University 8

9 CSU Research--3 Faculty generated $6+ million research Center for Research on Writing & Communication Technologies Hewlett Packard IBM Environmental Protection Agency National Cancer Institute USDA Forest Service Denver 17 CSU Research--4 Center for Research on Writing & Communication Technologies National Institutes of Health Colorado Commission on Higher Education Colorado State University National Park Service National Science Foundation Denver 18 State University 9

10 CSU Research--5 Research studies & evaluations Usability/Design: participants First Web Study Linda Bilsing: new thing Web & HTML Surveys & adoption studies participants Denver 19 CSU Research--6 Animation Distracters Frames Legibility Navigational patterns Navigational aids Link characteristics Scent Tutorials Visuals Denver 20 State University 10

11 CSU Research--7 Computer & Web anxiety, Learning styles, Situated cognition Visual cognition, visual memory Cognitive science Map reading Technology Transfer Diffusion of innovations--web forms usage, professional Web site usage Web usage studies Denver 21 CSU Research--8 Problem-solving approach Wide range of methods: Verbal protocol analysis Card sorting Tracking software Surveys Nominal Group Techniques Focus groups Surveys Denver 22 State University 11

12 Framework for Guidelines Denver 23 Emerging Guidelines--1 Follow accessibility standards Section 508, Feds Analyze audience Content knowledge Hardware & connection speeds Denver 24 State University 12

13 Emerging Guidelines--2 Design for 800 x 600 resolution (?) Denver 25 Denver 26 State University 13

14 Denver 27 Emerging Guidelines--3 Design for connection speeds At work 66% users have fast connections At home 14% high-speed (broadband) Balance modems 56K Modem Telephone line speed? 26K? Denver 28 State University 14

15 Emerging Guidelines--4 Fast download speed 40k to 70k Download? Less minute Denver 29 Denver 30 State University 15

16 Emerging Guidelines--5 Use standard links (?) Blue underlined (?) File folder Tabs Buttons Breadcrumbs Denver 31 Denver 32 State University 16

17 Emerging Guidelines--6 Use high scent links (telling) Prefer text over graphics Denver 33 Denver 34 State University 17

18 Denver 35 Denver 36 State University 18

19 Denver 37 Emerging Guidelines--7 Provide multiple navigation aids Left-hand navigational panel Tabs Home Tab folders Breadcrumbs Denver 38 State University 19

20 Denver 39 Emerging Guidelines--8 Provide additional navigation aids Index Site map Search engine Table of contents Links at bottom of page Denver 40 State University 20

21 Denver 41 Denver 42 State University 21

22 Emerging Guidelines--9 Put key information high in Web site hierarchy Put key information center and high on page (screen) Structure site broad & shallow Denver 43 Vegetables & Fruits Celebrating Vegetables & Fruits Seasonal Vegetables & Fruits Fun Facts & Ideas Science: Truths & Myths How to Buy, Store, & Prepare Nutrition Information Buying Storing Preparing Denver 44 State University 22

23 Emerging Guidelines character line: understanding Use Verdana, Arial, Helvetica or other sans-serif font Provide good contrast Black text on white background Avoid patterned backgrounds Denver 45 Denver 46 State University 23

24 Emerging Guidelines--11 Use point size appropriate users Use text aids for informational Web sites Bullet lists Short, succinct paragraphs Short sentences Use vertical lists, when possible Denver 47 Emerging Guidelines--12 Readability Audience? 10 th grade level? Run tests (MS Word function) Write tightly Edit, but don t write to readability formulas Denver 48 State University 24

25 Emerging Guidelines 13 Use illustrations carefully Functional? Attract attention Use animations with care Attract attention? Functional Distract users? Denver 49 Emerging Guidelines 14 Use photos, video, & sound with care Denver 50 State University 25

26 Denver 51 Denver 52 State University 26

27 Emerging Guidelines 15 Provide printable version Denver 53 Denver 54 State University 27

28 Emerging Guidelines 16 Signal leaving site Denver 55 Denver 56 State University 28

29 Emerging Guidelines--17 Signal page length Denver 57 Denver 58 State University 29

30 Don Zimmerman Center for Research on Writing & Communication Technologies Dept of Journalism & Technical Communication Colorado State University Fort Collins, CO Telephone Denver 59 State University 30

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