1st International Conference Porto as a Tourism Destination: City Tourism. Almeida Garrett Municipal Library Auditorium, Porto - Portugal

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1 1st International Conference Porto as a Tourism Destination: City Tourism 26 to 28 September, 2013 Almeida Garrett Municipal Library Auditorium, Porto - Portugal PROGRAMME September 26 (Thursday) 9h00: Registration 9h30: Opening Session Mafalda MENDES, Organization - CEPESE Fernando SOUSA, CEPESE President and Conference Chair Rui RIO, Mayor of Porto Isabel MARQUES, Organization - CEPESE Maria Leonor BOTELHO, Organization - CEPESE 10h00-11h30 Session 1: Keynote Speakers Moderator: Ana Cristina SOUSA Ana Maria FERREIRA (University de Évora, Portugal), Tourism, Culture and Urban Regeneration State of the art José Alberto Rio FERNANDES (Universidade do Porto, Portugal), Porto for tourists and Tourists in Porto 11h30 Coffee break

2 12h00-13h00 Session 2: City Branding Moderator: Alexandra Matos PEREIRA Manuel Pinto TEIXEIRA; Florbela Teixeira GUEDES, New Paradigms of CITYMARKETING : construct of the brand OPORTONITY Cristina Tereza Salvador REBELO, Porto and city brand: the local audiovisualization Susana VARELA; António AZEVEDO, The role of the municipal Tourism departments in marketing competitive and sustainable destinations: the case study of Porto 13h00: Lunch 15h00-16h00 Session 3: City Tourism Moderator: António AZEVEDO Ana RAMIRES; Ana Cristina SOUSA; Filipa BRANDÃO, The Porto tourist profile: a cultural perspective Nadia RODRIGUES, The City-Break: Itinerary in the city of Porto (Contemporary Art) Ana Cristina SOUSA; Ana RAMIRES; Alexandra Matos PEREIRA, Serralves em Festa! - The meeting of diverse audiences with Contemporary Art 16h00-17h00 Session 4: Academic Tourism and Social Tourism Moderator: António AZEVEDO Maria Teresa LEÃO, Tourism and Higher Education.

3 Lisa Alves DEQUECH, Porto as a privileged destination for academic tourism: impact and perceptions Vasco ALMEIDA, The Role of the third sector in promoting social Tourism 17h00: Coffee break 17h30-19H00 Session 5: Information Systems Moderator: Ana RAMIRES Soraia FERREIRA; Artur Pimenta ALVES; Célia QUICO, TravelPlot Porto exploring transmedia storytelling s potential to promote Porto as a tourist destination Joana LIMA; Luís LOUREIRO; Isabel MARQUES; Célia TABORDA; Ricardo ALMEIDA, Digital pathways in Historic Porto Reinaldo FERREIRA, Applying Semantic Web technologies to City Tourism information Miguel PEREIRA; Miguel Pazos OTÓN; José Manuel Cotos YÁÑEZ, Geographic Information Systems and Augmented Reality. Interactive Guide of the Portuguese Way to Santiago in Barcelos September 27 ( Friday ) 9h30-11h00 Session 6: Keynote Speakers Moderator: Adelaide CARVALHO Michel J. de BLUST (Secretary General of ECTAA), Dominant trends of the European Tourism development James LARSEN (Roskilde University, Denmark), Gazing and Performing

4 11h00: Coffee break 11h30-13h00 Session 7: Tourism and Development Moderator: Ana Teresa LEÃO Conceição CASTRO; Pedro NUNES, Tourism contribution to the economic growth in Portugal and its regions: "ex - post analysis Maria José SANTOS; Mafalda Mendes RIBEIRO; Isabel MARQUES, The efficiency of Portuguese airports: an application of DEA Vânia COSTA; Francisco CARBALLO-CRUZ, The impact of low cost airlines from Airport Francisco Sá Carneiro in tourism in Northern Portugal Margarida ROCHA, The potential of the turnaround sector from Leixões Port 13h00: Lunch 15h00-16h45 Session 8: Cultural and Historical Heritage Moderator: Giovanni Tedesco Maria Leonor BOTELHO; Teresa FERREIRA, Tourism, Heritage and Authenticity: the case of Porto Artur VILLARES, Contributions to a Protestant Itinerary between Porto and Gaia José Carlos Meneses RODRIGUES, Douro, Tâmega and Sousa rivers. From Porto... From Romanesque to Neoclassical. (Co)existences of artistic aesthetics Rui PEREIRA, Tourism and Heritage. For a Sustainable duality 16h45: Coffee break

5 17h15-18h00 Session 9: Tourism and Entrepreneurship Moderator Pedro NUNES Bruno SOUSA, Entrepreneurship and the Creative Process in a perspective of Tourist Destinations Conceição CASTRO; Teresa DIEGUEZ, Entrepreneurial characteristics of hostels owners/managers in the city of Porto 18h00: Closing Session Fernando SOUSA, CEPESE President and Conference Chair Pedro Nunes, CEPESE Project Coordinator September 28 (Saturday) 9h30: Guided Tour Nicolau Nasoni Itinerary Tour Guide: Giovanni TEDESCO 13h00: Closing Lunch at Pousada do Freixo (Porto)

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