AD SPECIFICATIONS. Standard Banners. Site Served. Creative. Animation DAA Ad Marker * Raw Assets Delivery. Availability. Metrics

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1 Standard Banners A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. Creative Design Dimensions Max File Size 300 x KB 728 x KB 480 x KB 480 x KB 320 x KB 300 x KB Animation DAA Ad Marker * 15 Seconds Max regardless of number of loops. Must be delivered as an animated GIF Appears in the top left 15 x 15 pixel corner by default JPG PNG GIF Animated GIF iphone, Android Smartphone In-Browser, In-App Ad Impressions Clicks 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

2 Native Ads A native ad is an ad bundle that consists of multiple creative elements, including text, images and a URL. Upon serving the ad, each publisher selects different elements and arranges those elements in a manner that is consistent with the content of the app. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. All images and text assets listed are required. It is recommended at least 2 sets of creative assets be submitted for better performance. Creative Images Icon / Logo Image Main Image Text Title Text Body Text Call to Action Text Optional App Store Star Rating Specifications Dimensions: 500 x 500 Max File Size: 500 KB Dimensions: 1200 x 627 Max File Size: 500 KB Specifications < 25 characters < 100 characters < 15 characters Specifications Number between 1 and 5 (.5 increments accepted) Asset Delivery Image JPG PNG GIF Animated GIF URL Cannot exceed 256 characters iphone, Android Smartphone, ipod Touch In-App Supports 3 rd Party 1x1 impression tracking/click tracking (not 3 rd Party served) 3 rd Party conversion tracking 52S tracking

3 Rich Banners A rich banner ad is an ad unit that can incorporate rich media features. The ad unit can utilize functions such as the accelerometer, HTML5 animation, countdown, location aware, dynamic feeds, etc. and link to a wide variety of actions, including a mobile site, app store, video, etc. Creative Lo-res High-res 300 x x x KB 728 x x x KB 480 x x x KB 480 x x x KB 320 x x x KB 300 x x x KB Animation DAA Ad Marker * 15 Seconds Max regardless of number of loops. Appears in the top left 15 x 15 pixel corner by default Layered PSD iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

4 Expandable Banner: Smartphone The expandable banner loads as a banner and expands to an interactive full-page ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. Collapsed Lo-res High-res 320 x x x KB Animation DAA Ad Marker * 15 Seconds Max regardless of number of loops. Appears in the top left 15 x 15 pixel corner by default Expanded Portrait Ad Dimensions Image Dimensions File Size 320 x x x KB 500 KB Expanded Landscape 568 x x x KB 500 KB Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only * Only applies to audience targeted campaigns iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

5 Expandable Banner: Tablet The expandable banner loads as a banner and expands to an interactive full-page ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. Collapsed Lo-res High-res 300 x x x KB 728 x x x KB Animation DAA Ad Marker * 15 Seconds Max regardless of number of loops. Appears in the top left 15 x 15 pixel corner by default Expanded Portrait Ad Dimensions Image Dimensions File Size 768 x x x KB 1 MB Expanded Landscape 1024 x x x KB 1 MB Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

6 Interstitial: Smartphone The interstitial unit is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. Expanded Portrait 320 x x x KB 500 KB DAA Ad Marker * Appears in the top left 15 x 15 pixel corner by default Expanded Landscape Ad Dimensions Image Dimensions File Size 568 x x x KB 500 KB DAA Ad Marker * Appears in the top left 15 x 15 pixel corner by default Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only Provide URLs for each link iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

7 Interstitial: Tablet The interstitial unit is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. Expanded Portrait 768 x x x KB 1 MB DAA Ad Marker * Appears in the top left 15 x 15 pixel corner by default Expanded Landscape Ad Dimensions Image Dimensions File Size 1024 x x x KB 1 MB DAA Ad Marker * Appears in the top left 15 x 15 pixel corner by default Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only Provide URLs for each link In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor * Only applies to audience targeted campaigns

8 Video Plus: Static End Card Video Plus includes a full screen video that plays instantly. A SKIP button to skip the video to reveal a static end card appears at the 7.5 sec mark. The video automatically resolves to the same static end card with optional buttons if seen through to completion. Static End Card - Portrait Ad Dimensions Image Dimensions Safe Content Area Max File Size High-res only 800 x x x KB Replay Button Optional Buttons Appears in the top right 50x50 pixels Appears in the top left 50x50 pixels Consider that each added button appears centered at the bottom while designing Static End Card - Landscape Ad Dimensions Image Dimensions Safe Content Area Max File Size High-res only 1200 x x x KB Replay Button Optional Buttons Appears in the top right 50x50 pixels Appears in the top left 50x50 pixels Consider that each added button appears left justified in the bottom left corner while designing CONTINUED >

9 Video Plus: Static End Card (continued) Layered PSDs for end card Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio Standard: 16:9 (preferred) or 3:2 Vertical: 9:16 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC 3 rd Party Served Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor VAST tags accepted for units without end card iphone, Android Smartphone Placement In-App only Button Options Safe Content Area To consider button placements and varying screen sizes, constrain all necessary information into the provided safe content area when designing the end card. The space outside of the safe content area should act as a bleed that may be cropped into according to screen size.

10 Video Plus: Rich Media End Card Video Plus includes a full screen video that plays instantly. A SKIP button to skip the video to reveal a custom rich media end card appears at the 7.5 sec mark. The video automatically resolves to the same rich media end card with custom CTAs if seen through to completion. Rich Media End Card - Portrait 800 x 1200 NA 800 x KB 600 KB Appears in the top right 50x50 pixels Replay Button Appears in the top left 50x50 pixels Rich Media End Card - Landscape 1200 x 800 NA 1200 x KB 600 KB Appears in the top right 50x50 pixels Replay Button Appears in the top left 50x50 pixels Layered PSDs for end card Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio Standard: 16:9 (preferred) or 3:2 Vertical: 9:16 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC 3 rd Party Served Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor iphone, Android Smartphone, ipad, Android Tablet In-App placements only VAST tags accepted for units without end card

11 Video Accent: Static End Card Video Accent includes a full screen video that plays instantly and an informative accent overlay in the bottom left corner. A SKIP button to skip the video to reveal a static end card appears at the 7.5 sec mark. The video automatically resolves to the same end card if seen through to completion. Accent Overlay Ad Dimensions Accent Image Dimensions Max File Size Lo-res High-res 1200 x x x KB Static End Card - Landscape Only Lo-res High-res 1200 x 800 NA 1200 x KB Layered PSDs for end card Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC 3 rd Party Served Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor VAST tags accepted for units without end card iphone, Android Smartphone In-App

12 Video Accent: Rich Media End Card Video Accent includes a full screen video that plays instantly and an informative accent overlay in the bottom left corner. A SKIP button to skip the video to reveal a rich media end card appears at the 7.5 sec mark. The video automatically resolves to the same end card if seen through to completion. Accent Overlay Ad Dimensions Accent Image Dimensions Max File Size Lo-res High-res 1200 x x x KB Rich Media End Card - Landscape Only 1200 x 800 NA 1200 x KB 600 KB Layered PSDs for end card Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC 3 rd Party Served Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor VAST tags accepted for units without end card iphone, Android Smartphone In-App

13 Video Interstitial: Video Wrapper Video Wrapper is a full-screen interstitial with an embedded video player. Video is streamed automatically, and resolves to a replay prompt. Unit can include multiple buttons for user interaction and other rich media functionality. CLOSE button appears after 7.5 seconds of the experience. Expanded Portrait Ad Dimensions Image Dimensions File Size 768 x x x KB 1 MB Expanded Landscape Ad Dimensions Image Dimensions File Size 1024 x x x KB 1 MB Layered PSDs for each design orientation Landscape creative is strongly recommended Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC Video Player within layout should conform to the supplied video s aspect ratio Provide URLs for each link In-App Ad impressions, clicks, rich media engagements Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor 3 rd Party Served Video Wrapper units are site served only

14 Video Lightbox: Smartphone The banner ad loads in a banner placement and the collapsed video slides onto the bottom right corner of the screen. The video expands to a full-page ad unit when tapped or swiped upward. When collapsed (minimized), it returns to the same content page, original banner size, and the video returns to the bottom right corner until swiped left to remove the video from the display. Collapsed Banner Lo-res High-res 320 x x x KB Design Notes DAA Ad Marker * Design for both cases where the video in the bottom right corner does and does not overlay the banner Appears in the top left 15 x 15 pixel corner by default Expanded Portrait Design Space Including 16:9 Video Lo-res High-res 320 x x x KB Layered PSDs for expanded portrait design Layered PSDs for banner Video Length: 15 seconds max Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC Ad impressions, clicks Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor Guardrails 1 click-thru supported on banner and expanded view No additional rich media functionality (e.g. animation, galleries, games, etc.) 3 rd Party Served Video Lightbox units are site served only iphone, Android Smartphone In-App * Only applies to audience targeted campaigns

15 Video Lightbox: Tablet The banner ad loads in a banner placement and the collapsed video slides onto the bottom right corner of the screen. The video expands to a full-page ad unit when tapped or swiped upward. When collapsed (minimized), it returns to the same content page, original banner size, and the video returns to the bottom right corner until swiped left to remove the video from the display. Collapsed Banner Lo-res High-res 728 x x x KB 300 x x x KB Design Notes DAA Ad Marker * Design for both cases where the video in the bottom right corner does and does not overlay the banner Appears in the top left 15 x 15 pixel corner by default Expanded Portrait Design Space Including 16:9 Video Lo-res High-res 768 x x x KB Layered PSDs for expanded portrait design Layered PSDs for banner Video Length: 15 seconds max Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5 MB Frame rate: 30fps preferred Audio: AAC Ad impressions, clicks Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor Guardrails 1 click-thru supported on banner and expanded view No additional rich media functionality (e.g. animation, galleries, games, etc.) 3 rd Party Served Video Lightbox units are site served only In-App * Only applies to audience targeted campaigns

16 Pre-Roll Video Similar to standard television commercials, these video ads play linearly prior to the consumer being able to access desired content, often other video content, resulting in high completion rates. Assets Video Format Specifications MP4 or MOV Encoding H.264 Ratio Frame Rate Length 16:9 preferred 30fps preferred 15s to 30s iphone, Android Smartphone In-App, Web Video impressions Video Quartiles (25%, 50%, 75%, 100%) 3 rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor Multiple tracking pixels supported If site-served, each pixel should be provided separately If served via 3 rd party, then must be embedded in the VAST 3 rd Party Specs Only inline linear ads are supported FLV video files are not supported. If FLV files are provide along with MP4 video files, the MP4 will be used If the VAST XML response contains multiple MP4 video files, only the first will be used All tracking URLs within the VAST XML must not contain special characters. If special characters are used they must be encoded. Otherwise, the video will fail Unsupported special characters may include:, ^, *, ~, ", (), [], {}, : VAST Wrappers are not currently supported VPAID is currently not supported Tracking URLs for elements that we do not support will be ignored

17 Raw Asset Delivery: All Ad Formats Assets Specifications Imagery / Fonts Logos Corporate logos, corporate identity guidelines to be provided in the following format(s): Preferred: Illustrator (.ai) Accepted: Photoshop (.psd),.eps,.jpg /.tiff (300 dpi max) Creative Assets Fonts Key visuals, copy, tagline, to be provided in the following formats: Preferred: Photoshop (.psd) Accepted: Illustrator (.ai),.eps,.jpg /.tiff (300 dpi max) Mac Format (.otf or.ttf) Audio Format Encoding Constant Bit Rate Compressed MP3 Format 44.1 khz 128 kpbs Video Format MP4 or MOV Encoding H.264 Ratio Frame Rate Length Bit Rate Standard: 16:9 Vertical: 9:16 30fps preferred Video Interstitial: 15s to 30s Video Lightbox: 15s Click to Video: < 2:30 5 MB

18 Appendix Ad Dimensions vs. Image Dimensions Ad Dimensions are the number of pixels in the ad placement. Image Dimensions are the number of pixels in the image used in the ad placement. For hi-resolution graphics, the image dimensions are 2x the ad dimensions, so there are more pixels in the same ad space. This creates a crisper, clearer looking ad. Creative Positioning Creatives are always centered within the ad placement; therefore, in landscape orientation the large screen extension is on the left and right. See our Design Guides for further information.

19 Appendix DAA Ad Marker The DAA (Digital Advertising Alliance) sets the standards for self-regulation of digital privacy and is enforcing industry-wide Mobile Privacy standards ensuring that the Ad-Choices logo and opt-out capability will be a part of creatives tied to audience campaigns using cross-app data. Design Guidelines Design guidelines in the form of PSDs are available for download for your convenience at: By default, the Ad Marker appears in the top left 15 x 15 pixel corner of any banner, expanded banner, interstitial or video wrapper, however it may appear in any corner except the top right upon request. Video Plus products always display the Ad Marker in the bottom right 15 x 15 pixel corner. Upon a tap, the 15 x 15 pixel icon expands to reveal information about Millennial Media and interestbased advertising and gives the user the option to opt out of behavioral targeting.

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