How To Work For The Lincolnshire Library Centre

Transcription

1 UNVRSTY OF LNCOLN JOB DSCRPTON JOB TTL DPARTMNT LOCATON Marketing and vents Officer Lincolnshire Leadership & Management Centre (LLMC) Brayford Campus JOB NUMBR BM3139 GRAD 5 DAT March 2016 RPORTS TO Manager, LLMC CONTXT This post will assume responsibility for the development and organisation of the marketing, promotion and sales campaigns and event management for the Lincolnshire Leadership & Management Centre (LLMC) in the David Chiddick Building at the University of Lincoln. The LLMC is a major strategic investment, funded by ast Midlands Development Agency acting through Lincolnshire County Council. t was launched in early 2011 with the aim of becoming a provider of leadership and management short courses and events for businesses, organisations and individuals in Lincolnshire and beyond. The post holder will be expected to contribute to the growth of the centre s portfolio of activities by engaging with wider business, professional organisations and public sector networks whilst also providing administrative support for the delivery of courses and events JOB PURPOS The main purpose is to provide a full support to the marketing, promotion and event management processes for the LLMC and its clients. This will involve: contributing to marketing, promotional and client networking communications; initiating and following up client contacts; agreeing and confirming client requirements; liaison with programme providers and participants; co-ordinating and overseeing events; maintaining project records and databases; support for programme delivery; monitoring and processing purchase orders and invoices; representing the LLMC at promotional events. You will be expected to be able to work outside of normal office hours in order to exploit marketing and promotion opportunities and manage LLMC events. The post holder will line manage the LLMC Centre Administrator and will be based in the LLMC alongside the Manager of the LLMC and the LLMC Administrator Page 1 of 6

2 KY RSPONSBLTS Promoting and marketing LLMC services: Contributing to the development and implementation of a promotional plan for the LLMC, in liaison with the School Marketing Manager and the LLMC Manager, to meet planned commercial and occupancy targets Arranging and regularly updating internal and external communications media, including print material, web content and social media (e.g. Linkedn, Facebook, Twitter) nitiating and following up with client contacts and enquiries externally and within the University Promoting and coordinating a programme of events to promote the LLMC, College expertise and to build relationships with local businesses. Representing the LLMC and Lincoln Business School at exhibitions and events (many of which will be outside of normal working hours) Developing systems and processes to meet client and supplier requirements Supervising and developing the LLMC room booking processes and service provision Providing financial and service quotations to potential clients nsuring customer satisfaction and quality on the day and by follow-up Overseeing the preparation of event and short course logistics (e.g. preparing course material, updating course websites, ordering catering, setting up rooms, providing reception cover, tutor support and additional client services) nsuring and monitoring consistent standards of venue presentation, safety, comfort, cleaning and maintenance Liaising with and adhering to awarding body requirements e.g. CM Attending national and regional awarding body meetings as required Supporting the LLMC Manager in adhering to the quality assurance procedures for short courses. Liaison with centre users Front-of-house customer service for programme providers and participants Delivery support for programme providers Co-ordination of meetings, workshops and conference events Close liaison with programme teams in the Lincoln Business School and beyond Participant and event registration Administration: Maintaining an effective Customer Relationship Management system Creating and maintaining electronic and manual programme records and databases Working with the Administrator to ensure that LLMC records and general filing are maintained to meet audit requirements (internal and external) n liaison with the LLMC Manager o Monitor and report on the quality of the service provided by the LLMC o Prepare reports on operational and promotional activities and issues o nsure activity records are maintained for audit and reporting purposes n liaison and with support from the College Financial Administrator: o Monitor financial income & expenditure o nsure records are maintained for audit purposes Page 2 of 6

3 Other Duties Maintain confidentiality in respect of all areas of the job responsibilities and be aware of current University policy on the Data Protection Act 1998 and awarding body regulations. Comply with the University s health and safety policy and its equality and diversity policy in the undertaking of the job responsibilities, and observe other University requirements relevant to the duties of the post. Undertake any staff development deemed necessary for the effective performance of duties assigned to the post. Undertake any other duties as directed by the relevant line manager, commensurate with the level of the post. n addition to the above, undertake such duties as may reasonably be requested and that are commensurate with the nature and grade of the post. Page 3 of 6

4 ADDTONAL NFORMATON Scope and dimensions of the role An experienced events or course administrator with marketing experience, the post holder will be expected to organise their own day-to-day work The post holder will determine priorities in order to achieve the required outputs and will line manage one member of staff. The post holder will be required to travel around Lincolnshire and other areas to fulfil their duties. You can use your own car and expenses will be reimbursed or a hire car can be provided but a full UK driving licence is essential. nternal Key working relationships/networks xternal Manager of LLMC PVC and Head of Lincoln Business School Deputy Head of Lincoln Business School (Research and nterprise) Academic subject leaders College Business Development Managers College Marketing Team Other administrative staff within the College Academic staff in the College Conference office and other facilities/support (catering, CT, media) Central marketing department and press office Funding agencies including Lincolnshire County Council Professional and business support networks and organisations Directors / Owners of small and medium sized businesses HR managers in businesses ndividuals within businesses The media and the general public Associate lecturers and providers of courses Page 4 of 6

5 UNVRSTY OF LNCOLN PRSON SPCFCATON JOB TTL Marketing and vents Officer JOB NUMBR BM3139 Selection Criteria Qualifications: ducated to degree level or equivalent relevant experience/qualifications ssential () or Desirable (D) Where videnced Application (A) nterview () Presentation (P) References (R) xperience: xperience of course administration and/or event management A/ xperience of effective marketing and promotion A/ xperience of working in with corporate clients in an educational environment D A/ xperience of business-to-business services marketing and networking for results D A//P Skills and Knowledge: vidence of skills that develop positive relationships effectively with business and participants vidence of effective communication skills, both oral and written, in particular in writing marketing content and dealing with customers. xcellent T skills in order to manage the post holder s objectives (e.g. social media tools, CRM, Outlook, Databases, Publisher, Web sites, Microsoft xcel and Word) ffective administration skills, with the ability to organise own workload in order to meet tight deadlines Competencies and Personal Attributes: Highly effective and confident manner with regard to professional client relationship development, management and service provision. A demonstrable commitment to enhancing the customer experience A/ Proactive and able to use initiative Business Requirements Flexibility to accommodate regular early morning and evening hours and occasional weekend working. Full UK Driving licence A ssential Requirements are those, without which, a candidate would not be able to do the job. Desirable Requirements are those which would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements. A A/ Page 5 of 6

6 Author LK HRBA HA Page 6 of 6