The. Largest. Panel. consumer and business panel. of the Netherlands. your partner in online fieldwork INZICHT

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1 Panel INZICHT The Largest consumer and business panel of the Netherlands your partner in online fieldwork

2 Panel Inzicht Introduction Panel Inzicht ( insight ) is a young fieldwork organization specialized in online quantitative research. Our office is located in Ermelo, right next to the A28 highway. We arose from a market research company and have the biggest panel of the Netherlands. We also have panels in Belgium and France. The combination of our big panels and our statistical knowledge make us a unique player in the market. Moreover, our technical know-how ensures that everything in this area goes smoothly and quickly as well. Combine this with a 100% variable cost and competitive rates, and you ll understand that Panel Inzicht is a new, interesting and refreshing player in research land. Process approach We believe that fast decision making is very important. The fieldwork period is often limited or has even already started. In this case, one has to be able to work fast. We usually answer s within one hour. This goes for price requests as well as contact before, during or after the fieldwork. Sample-only orders have a fixed trajectory: 1. A CPI based on an RFQ is given 2. After approval of the CPI we assign a Project Manager (PM) Vision 3. The PM takes care of the timely (soft) launch and is your contact person during the fieldwork The online fieldwork (sample-only) market is characterized by competitive price negotiations, short lead times and is dominated by a few big, national players and some international players. In this fast business, one must keep an eye on the quality of the research. Fast is fine, but not if this is at the expense of quality. A questionnaire should be good, translations should be correct, but other aspects such as the invitation text and the reward system are also important. Panel Inzicht combines a large panel size and a fast way of doing business with a critical view of the research trajectory. In short, if you hire us, you won t do business with a fieldwork supplier; you will have a partner with whom you will turn your research into a success. 4. After achieving the quota, the final amounts plus the costs are determined 5. Invoicing takes place within one week after achieving the quota 6. The client sends the status file within 5 work days after the termination of the fieldwork The throughput time is often specified in the RFQ, but this is usually 5 work days. Discover Panel Inzicht and experience our way of working. New customers receive an introduction discount on the first order!

3 Sample-only The Panel Inzicht panel gives you access to a very varied and diverse group of people who would like to complete your questionnaire. As we have quite a lot of information about our panel members, we are able to target (very) specific groups, leading to excellent response. If you choose sample-only, you take care of scripting and hosting the questionnaire yourself. Scripting and hosting questionnaires As an addition to or separately of the sample-only, we can translate your questionnaire to an internet questionnaire. In order to do this, we possess advanced software that allows us to script complex questionnaires, as well as give it your personal look & feel. Statistical analyses After the data collection we can still be of service to you. With our statistical knowledge, we are able to contribute ideas about matters such as representativeness and weights prior to the fieldwork, but you may also decide to let us do the analyses afterwards. Analyses In addition to sample-only and possibly scripting and hosting, we can also be of service to you in the field of statistics. As researchers we can help you with data preparation, data normalization, as well as with the analyses of the figures. This can vary from generating some cross-tables to the use of advanced statistical techniques and everything in between. Our people are university graduates in research methodology, which means they are fully capable in the field of statistical analyses. Examples of techniques that we have experience with, are: regression analysis, (M)ANOVA, conjoint analysis, Structural Equation Modeling (SEM), factor analysis, cluster analysis and other widely used techniques. As a way of welcoming you as a new customer, we offer you an introduction discount. We hope you will contact us when you are looking for solutions to your needs. We re ready! Sample-only Scripting and hosting If you choose sample-only, you take care of scripting and hosting your questionnaire. It is then our job to provide you with the response to your questionnaire. In many cases, we Before we can send your questionnaire to our panel members, the questionnaire needs to be located somewhere on the internet. It needs to be translated History of the Panel can target specific groups of panel members, based on from a (Word) document to the web, something we call Panel Inzicht s panel started in 2000 when three smaller The combination of a lot of background information about their profile information, which results in a high response scripting. In the case of sample-only, you take care of this panels were combined, resulting in a flying start. As one our panel members and the large size of our panels make rate. You can send us a price request at rfq@panelinzicht. process yourself. You may also, however, choose to let us of the first (large scale) panels in the Netherlands, the us an interesting partner in online fieldwork. nl. RFQ stands for Request For Quota. You can also use our online price calculator to get a price indication. We always work with a variable price model; we don t charge start-up take care of it. After scripting the questionnaire, we host it on the web. As of that moment, it is possible to send the questionnaires. We have several solutions for the scripting panel soon surpassed the amount of members. This growth was, and is, mainly accomplished by the tell a friend principle, but also by means of targeted banners, Panel Figures costs. This way you know exactly where you stand. We may, process, varying from simple (low costs, less possibilities) campaigning, text links and a network of carefully Panel Inzicht has panels in the Netherlands, Belgium and however, demand a minimum order amount for smaller to advanced (higher costs, but a lot more possibilities). selected (media) partners. France. We started in the Netherlands, and then expanded orders. You can also calculate the required sample size Depending on the complexity of the questionnaires Of course, we work with double opt-in. We used the same to the south: Flanders. A few years ago we also added on our website. Then you will be sure that the results will (and routing), and your additional wishes, we choose the approach in Belgium and France. In order to guard the France and Wallonia. The Dutch panel has more than actually be representative of the population about which appropriate package. We work with Socrates, Isiz, Bubo and panels diversity, we actively recruit specific groups (such members (oct 2010). In Belgium, more than you wish to draw conclusions. self-written software. as the elderly). In this way, we are able to take care of the people are member of the panel, and the French panel has most diverse, specific research requests. over members (oct 2010).

4 Panel Information Netherlands Panel Information Belgium Panel Information France Population: Area: km2 Life expectancy: 79 years Language: Dutch, Fries Capital (population): Amsterdam ( ) Internet penetration: 88,6 % Facebook penetration: 16,5 % Population: Area: 30,518 km2 Life expectancy: 78,8 years Language: Dutch, Flemish, French Capital (population): Brussels ( ) Internet penetration: 77,8 % Facebook penetration: 34,4 % Population: 64, Area: km2 Life expectancy: 79,7 years Language: French Capital (population): Paris ( ) Internet penetration: 68,9 % Facebook penetration: 30,0 % Panel Information Members Female 57,5 % Male 42,5 % years old 26,5 % years old 31,0 % years old 24,0 % years old 9,0% Older than 65 2,5 % Panel Information Members Female 45,5 % Male 54,5 % years old 32,0 % years old 30,5 % years old 20,0 % years old 6,5% Older than 65 2,0 % Panel Information Members Female 51,5 % Male 48,5 % years old 39,5 % years old 35,0 % years old 12,0 % years old 3,0% Older than 65 1,0 %

5 Specialty Panels Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday panel, a media panel and above all the biggest business panel. We call this our B2B (Business 2 Business) panel, with possible preselection based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if our members are ZZP ers (persons that form independent companies without employees). In other words: Panel Inzicht can carry out your most specific requests. Maintaining Quality Subscription As researchers we know how important the quality of the Furthermore, we make use of deduplication based on You can subscribe to Panel Inzicht s panel on our website By participating in surveys, you save points that are response is for the research. We do everything possible to IP addresses and cookies. During their membership, our When you subscribe to our panel, exchangeable for money. You also gain access to our portal, guard the quality of the response (and the members), in panel members complement their profile information, you will be redirected to a separate login page. If you enter so you can get a discount on purchases at popular websites. several ways. All subscriptions go through a double opt- which is a good indication of the member s quality. We also your details, you will receive an through which you If you wish to unsubscribe, you can do so on the website, or in process. We also keep a blacklist of members that are completely clean up the panel files every six months, and can confirm your registration. You will then be able to by clicking on the unsubscription link at the bottom of each disqualified for future research, for whatever reason. They inactive members are automatically unsubscribed from the participate in Panel Inzicht s surveys. You will receive an you receive. may have filled in earlier surveys either without taking it panel. All these activities ensure the best possible response invitation to a survey approximately once a month, as well seriously (straight liners) or too quickly (speeders). We also quality! as requests to complete your profile so we can invite you to check for data consistency: someone who first claims to be researches for which you qualify. a woman, but later claims to be a man, is excluded. Recruitment We recruit our panel s members in several ways. In this way, we stimulate members to subscribe other Subscription always goes through a double opt-in process. people to our panel. The largest share of our panel s We recruit by means of text links, targeted banners, growth is attributable to this principle. We regularly recruit campaigning and a network of carefully selected (media) actively for difficult groups such as the elderly and ethnical partners. The tell a friend principle also plays a major role. minorities.

6 Representativeness Technique (IT) In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many researches require representativeness regarding sex, age, region, income and level of education. Naturally, we understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example, a representative sample of the Netherlands, but also to smaller, more specific requests. However, the smaller and the more specific the request is (RFQ), the more difficult it becomes to guarantee representativeness. The technical coordination before, during, and sometimes after a research process is very important for its successfulness. One often has to deal with several redirects, parameters and variables that need to be enclosed, forwarded and captured correctly. In this context, 95% of surveys work with dynamic links, but our system can also handle static links. Because of our thorough technical knowledge in this area, here too we can be a good partner, providing you with advice when you need it. We have recently automated our reward system, which is a good indication of our progressiveness in this area. Privacy We see our members privacy as a high priority. Our members form our panel, and without our panel we cannot be successful in this market. It is for this reason that we follow a strict privacy policy. All (profile) information of our members is strictly confidential and is never disclosed to third parties without their express written consent. It is not possible to enrich a dataset afterwards with so-called sociodemographic variables such as income, sex and age. All these questions must be included in the questionnaire, so that members can decide whether or not they wish to disclose this information. Price structure References Panel Inzicht s rates for online fieldwork are structured in the percentage (within the target group) that meets the Our current customer base is very diverse. It varies Choice and Netprofiler. We are the preferred supplier of a clear, transparent way. Contact us at rfq@panelinzicht. determined criteria (IR, Incidence Rate) and the Length of from big, international organizations such as Survey Hogeschool Windesheim, and we also serve clients directly. nl or on our website for a quotation (RFQ, Request for the Interview (LOI). The output of an RFQ, based on N, IR Sampling International, Research Now and CINT to Dutch For more information about our partners, please visit our Quota). You can also use our online price calculator. Three and LOI, is always the CPI (Cost Per Interview). We charge marketing research agencies such as De Vos & Jansen, website. variables determine the cost per completed questionnaire. a minimum order amount for small orders. For more Right Marktonderzoek, The SmartAgent Company, The Every RFQ can be expressed in a certain target group: the information, please visit our website for the online price required Number of interviews (N), calculator.

7 Overview of the advantages: Largest consumer and business panel of the Netherlands Panels in Belgium and France Competitive rates and an introduction discount of 15% Knowledge of research methodology, statistics, scripting and IT Quick answers to your questions Short lead times Fast switching when necessary Panel INZICHT Panel Inzicht N.V. Postbus AE Ermelo Visiting Address Tolweg 2-M 3851 SK Ermelo T: F: E: W. KvK: BTW: NL B01 Bank: (Rabobank)