IHG Revenue Toolkit. IHG Revenue Toolkit maximizes your ability to optimize and convert demand, producing more profitable revenue into your hotel

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1 5 IHG Voice 4 IHG Way of Sales IHG Revenue Toolkit IHG Predictive Demand Intelligence (PDI) 1 IHG Revenue Management for Hire (RMH) IHG PERFORM TM with Price Optimization 3 2 IHG Revenue Toolkit maximizes your ability to optimize and convert demand, producing more profitable revenue into your hotel

2 1 IHG Predictive Demand Intelligence (PDI) Breakthrough forecasting that generates accurate and actionable insights to optimize hotel revenue performance Why Use it? Customization Uses 30+ forecasting engines and analyzes all demand data specific to your hotel and market Business Value Forecasts within 10%* accuracy 3 months in advance, accompanied by a list of prioritized actions for the greatest impact Actionable Insights Provides a full year of demand visibility, along with targeted hotel recommendations and alerts to maximize opportunities at the right time *Based on forecast accuracy studies done in 2013

3 1 IHG Predictive Demand Intelligence (PDI) PDI provides us with information to drive our revenue plan - it gets us focused on what s going to get us and our hotels the best returns today and for the future. David Attardi Vice President of Interactive Marketing, BF Saul IHG PDI sets you up for success. Provides next generation demand modeling and data technologies Leverages 30+ forecasting engines, 36 months of daily transactional data, macroeconomic variables, special events, booking and cancellation curves Delivers recommendations and actions a full year into the future Translates all the numbers into specific advice tailored to customer segments for your hotel Functions like a consulting tool; for use with RM support or even on a stand-alone basis Cost to your hotel: No Additional Cost Learn more today, contact the WARM Team (at WARM (9276), WARM@ihg.com) or your IHG HPS Representative. You can also find details on Hotel Solutions (

4 2 IHG PERFORM With Price Optimization A powerful pricing system designed to lift RevPAR and deliver profitable rate recommendations for your hotel I am now officially hooked on Price Optimization! Michael Tolbert General Manager, Holiday Inn Express, Bonita Springs Why Use it? Powerful System Integrates local demand forecasting, competitive data and price sensitivity modeling to drive optimal pricing decisions for your hotels Business Value Demonstrated RevPAR lift of 4.3%* on average, with increased adoption of pricing recommendations leading to even higher lifts Peace of Mind Crunches more data than seems humanly possible to ensure effective short- and long-term pricing decisions * In a 2012 study of PERFORM pricing adoption across hotels ** Based on seasonality, group, competition, day of week, etc.

5 2 IHG PERFORM With Price Optimization This unprecedented RM enhancement will allow us to closely monitor our competition. In rapidly changing market conditions we will definitely have an edge over our competitive set! Alex Morrison Senior Area Director of RM, Crestline Hotels and Resorts IHG PERFORM with Price Optimization sets you up for success. Recommends targeted pricing for every day for a full year ahead, based on your hotel and your guests Integrates local market demand forecasting, competitive data analysis and price sensitivity modeling $ Helps solve for the 76,000+ pricing decisions** per day per hotel New! Includes an enhanced competitive set (from 4 to 8) and weighting relative to weekday and weekend competitors. Rollout begins in all regions at select hotels in May of IHG PERFORM with Price Optimization delivers. 4.3% The average RevPAR lift when using PERFORM is 4.3%* Cost to your hotel: $595 (one-time cost) Cost includes the database build, training and activation. Hotels are eligible for Price Optimization after 3 months on PERFORM. Learn more today, contact the WARM Team (at WARM (9276), WARM@ihg.com) or your IHG HPS Representative. You can also find details on Hotel Solutions (

6 3 IHG Revenue Management for Hire (RMH) Strategic Revenue Management partners focused on driving RevPAR through services customized for your hotel Why Use it? Strategic Partners Partners with your hotel to provide strategic insight, identify demand-generating opportunities and recommend stronger pricing decisions Business Value Demonstrated 2.5%* RevPAR lift Tailored To Your Hotel Customized service levels to meet your needs, and alleviates RM stress to enable focus on guests in the hotel; all with a 97% satisfaction score Our Revenue Manager brings an opinion and suggestions coming from expertise and years of experience. They have brought a holistic approach for our departments to participate in what really drives the hotel and that s revenue. Sheila Lakhani Gilani Owner/Operator, Lakhani Hospitality *Based on study of Holiday Inn and Holiday Inn Express hotels using RMH

7 3 IHG Revenue Management for Hire (RMH) Revenue Management talks more strategically about inventory, rates, how we approach marketing at the front desk and how we can get more aggressive in some of the reservation delivery channels. George Glover CEO, BayStar Hotel Group IHG RMH sets you up for success. A true strategic partner armed with RM knowledge, tools and training, providing expertise on forecasting, pricing, yielding and segmentation Anticipates and reacts quickly to market changes through short- and long-term pricing strategies and the identification of demand-generating opportunities $ Suits your hotel s specific needs, through one of three service levels: Premier, Essentials, and Foundational IHG RMH delivers. 2.5% Demonstrated RevPAR uplift of 2.5%* Cost to your hotel: The monthly cost for RMH is based on three service levels Foundational: $415 Essential: $925 Premier: $1345 Learn more today, contact the WARM Team (at WARM (9276), WARM@ihg.com) or your IHG HPS Representative. You can also find details on Hotel Solutions (

8 4 IHG Way of Sales A leading approach designed to deliver profitable revenue by equipping your team with sales tools and training Why Use it? Leading Approach Provides a consistent approach for sales effectiveness, including tools for hiring and training, and processes for prospecting, solution-selling, and account management Business Value Engaged hotels experience an average YOY sales revenue increase of over 3%* vs. the market Advance Sales Skills Sets you up for success with skill-builders, hiring and career guides, and customized training on everything from sales fundamentals to negotiation I was looking specifically for help training our sales team and there was no better resource than IHG Way of Sales. I found everything I could ever ask for resources to help develop each sales individual based on their specific needs and background... and it s free! Kerry Ranson President/CEO, Expotel Hospitality * YOY delivery based on 2 years of sales team results for IHG hotels globally compared to market results

9 4 IHG Way of Sales The IHG Way of Sales has given us an industry leading set of tools and way of working. The tools have given structure to the process and enabled our sales teams to close more and better deals. Mike Conway SVP Marketing, Winegardner & Hammons, Inc. IHG Way of Sales sets your sales team up for success. $ $ $ $ Improves sales skills and delivery Improves sales consistency and processes Improves hiring practices and the development of your sales people IHG Way of Sales delivers. 3% Engaged hotels outperform the market in sales revenue delivery by on average 3%* or more Cost to your hotel: No Additional Cost (excludes training) Learn more today, contact the WARM Team (at WARM (9276), WARM@ihg.com) or your IHG HPS Representative. You can also find details on Hotel Solutions (

10 5 IHG Voice Launches May 28th in the Americas A complete voice reservation solution that drives ADR and RevPAR while delivering a superior guest booking experience Why Use it? Expert Agents Enhances your reservations capabilities through speciallytrained agents with region/ market knowledge leveraging a needs-based sales approach Business Value Simple, pay-forperformance model that delivers up to 2.9%* RevPAR lift and an 11% transient ADR premium (on average)** Superior Guest Experience Seamless, consistent and professional service that is available 24 hours a day, 7 days a week * In hotels with optimal participation ** ADR premium is based on transient bookings. To ensure like for like comparison, hotel negotiated discount rates (LNR, KNR, Group, Wholesale/FIT, Industry/Employee, Comps) and bookings transferred to IHG Voice within 7 days of arrival are excluded.

11 5 IHG Voice It s a win-win, I know my front desk staff are fully focused on our guests while reservations are being professionally handled by our call centers who are delivering higher ADRs to my hotels. McLean Wilson Vice President, Kemmons Wilson Companies IHG Voice sets you up for success. $ Simple, pay-for-performance pricing means you only pay for bookings. There are no charges for modifications and cancellations. Agents with improved hotel content management tools serve your specific region (West, Central, Midwest, Northeast, Southeast) Access to dynamic reporting that allows you to drill down to the level of information that best suits your needs IHG Voice delivers. 11% Cost to your hotel: Connection to a voice channel specialist your single point of contact to optimize your IHG Voice revenue returns Hotels participating at optimum levels experience an 11% transient ADR premium (on average).** $6.50per net booking (all brands excluding InterContinental) Learn more today, contact the WARM Team (at WARM (9276), WARM@ihg.com) or your IHG HPS Representative. You can also find details on Hotel Solutions (