2016 Media. Planner. (312) Contact Cristen Bolan Senior Marketing Specialist

Transcription

1 2016 Media Planner

2 Table of Contents 3 AONE Circulation and Demographics 4 Voice in Nursing Leadership 6 enewsletters 7 eblasts 8 Web Site 9 Career Center 10 Webinars 11 Mailing List Rentals 12 Educational Events and Opportunities 13 Foundation Events and Opportunities 14 Insertion Order Single Advertisement AONE One voice in motion. 15 Insertion Order Integrated Advertising 16 Insertion Order eblast 18 Mailing List Rental Agreement Contact AONE Cristen Bolan Senior Marketing Specialist P: (312) F: (312) cbolan@aha.org

3 Our Mission To shape health care through innovative and expert nursing leadership Our Vision Global nursing leadership one voice advancing health Circulation AONE digital and print media platforms and educational events reach 9,000 nurse leader members. Reach the most influential nurse leaders in health care! AONE provides a one-stop shop for savvy advertisers looking to deliver a targeted message to an influential audience in today s competitive health care market. When you partner with the American Organization of Nurse Executives (AONE) you connect with 9,000 nurse leaders who manage nursing units and are key decision makers in health care purchasing. With AONE s members-only communications, including AONE s weekly e-newsletters, e-blasts, career center job posts, and print newsletter, you can effectively deliver your marketing message to these nurse leaders. AONE also offers experiential marketing opportunities through Webinars and event sponsorships. Who are AONE members? AONE members are among the best and brightest people working in the field of health care today. AONE Member Profile Demographics* LEVEL OF RESPONSIBILITY TYPE OF ORGANIZATION Director 32% Executive 21% Chief Nursing Officer/ 21% Chief Nursing Executive Manager 17% Other 9% Vice President 4% Specialist/Coordinator 2% Chief Executive Officer 2% Other positions 9% Acute care hospital 60% Health system 16% Academia 8% Other medical facilities 3% Consulting firm 4% All other types 9% YEARS WORKING IN HEALTH CARE > 20 yrs 85% yrs 13% 6 10 yrs 2% 2 5 yrs 0% 1 year or < 0% EDUCATION (DEGREE) Master s degree 70% Doctoral degree 17% Bachelor s degree12% Associate degree 1% N/A

4 Half Page Vertical Voice of Nursing Leadership This is AONE s bi-monthly membership newsletter, communicating news about the nursing leadership profession, AONE and its members. The newsletter is a members-only benefit available in both print and digital formats. Advertising sizes in Voice of Nursing Leadership Half Page Horizontal Full Page Cover (inside, back) Advertisement Ad Size 1x 3x 6x Full Page 8.75 x $2,199 $1,999 $1,899 Inside Front Cover 8.75 x $2,308 $2,193 $2,078 Back Cover 8.75 x $2,414 $2,293 $2,172 Inside Back Cover 8.75 x $2,199 $2,089 $1,979 Half Page Horizontal 7.5 (w) x 4.75 (h) $1,299 $1,234 $1,169 Half Page Vertical (w) x (h) $1,299 $1,234 $1,169 Includes a.125 bleed on all sides. All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. Cancellations due 30 days prior to scheduled run date. Issue Date Reservation Deadline Ad Materials Deadline January November 23, 2015 November 25, 2015 March* January 6, 2016 January 21, 2016 May March 3, 2016 March 18, 2016 July May 5, 2016 May 20, 2016 September July 7, 2016 July 22, 2016 November September 8, 2016 September 23, 2016 *Bonus distribution at the AONE 2016 Annual Meeting, March 30 April 2, Circulation: AONE 9,000 nurse leader members 4

5 Voice in Nursing Leadership Editorial Calendar 2016 Align your marketing message with AONE s featured theme each issue. January March May July September November Accountable Care Units: Care Delivery Evidence-Based Leadership Practices: Quality and Patient Safety Serving the Underserved Translation of Non-Nursing Principles to Nursing: Improving Nursing Practice Execution of Leadership Practices: Executive Management Skills Issues in Managing Nurses: Workforce Issues Production Details Paper stock: Coated 70# text Trim size: 8.5 x 11 includes a.125 bleed on all sides Color: 4-color process throughout Artwork must be a print-resolution PDF (minimum of 300 dpi) with all fonts embedded. All artwork must be submitted digitally via to Cristen Bolan at cbolan@aha.org Insertion Order: Please complete the Single-Ad or Integrated- Ad Insertion Order on pages

6 enewsletters Reach nurse leaders by placing your advertisement around these featured content that engages AONE members in our AONE weekly e-newsletters: AONE enews Update and AONE Working for You. AONE Working for You Features events, educational programs, resources and AONE leadership activities. Distributed to AONE members every Tuesday. Advertisement Ad Size Rate Leaderboard 1 & wide x 60 high (pixels) $2,500 Open Rate CTR 25% 10% Right-Side Button 120 wide x 180 high (pixels) $1,500 All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. AONE enews Update Features the latest news on health care reform, the nursing workforce, patient safety, technology, and legislative/regulatory developments. Distributed to AONE members every Friday. Advertisement Ad Size Rate Leaderboard 1 & wide x 60 high (pixels) $2,500 Right-Side B utton 120 wide x 180 high (pixels) $1,500 All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. Job Posting on AONE s e-newsletter enews Update Purchase a job posting on AONE s Career Center and include a link to your post in enews Update for an additional fee. Career Center Job Posting on enews Update Rate 30-day job posting $199 Avg. Open Rate CTR 25% 7% 60-day job posting $275 Insertion Order: Please complete the Single-Ad or Integrated- Circulation: AONE 9,000 nurse leader members 6

7 eblasts Deliver your targeted marketing message to AONE s entire member list with our dedicated eblasts. AONE only distributes two sponsored eblasts a month, providing advertisers with an exclusive opportunity to communicate directly with the nurse leader community. eblast size Rate Avg. Open Rate CTR 650 wide x 1350 high (pixels) $0.52 per address > 30% 15% Production Details: 650 wide x 1350 high (pixels). Resolution 72 dpi. Insertion Order: Please complete the eblast Insertion Order on page 16. Circulation: AONE 9,000 nurse leader members 7

8 Advertisements AONE s website is a high-traffic zone, popular among nurse leaders who regularly visit to access resources, register for courses and enjoy the many benefits of membership. Digital Ads: Home Page: The AONE home page receives the majority of traffic on the site. The Super Tile Ad appears in the center of the Home page and Tile Ads 2 & 3 appear at the foot of the Home page. Career Center: Nurse leaders frequent the Career Center to find new employment opportunities and to hire staff. Place a Tile Ad as well as post a job on the Career Center page. Advertisement Ad Size Rate Super Tile Ad 1 Home 287 wide x 191 high (pixels) $3,200 Tile Ad 2 & 3 Home 287 wide x 191 high (pixels) $1,600 Super Tile Ad Career Center 287 wide x 191 high (pixels) $2,995 Site Traffic (average monthly) Pageviews 107,058 Sessions 30,264 Users 20,483 Updated: October 2015 Insertion Order: Please complete the Single-Ad or Integrated-Ad Insertion Order on pages

9 AONE Career Center One of the most visited pages on the AONE website ( is the AONE Career Center. Target your message to AONE members who are seeking jobs or looking to hire staff and view resumes on the Career Center. Career Center Products (Resume Search included) Rates 30-Day Job Posting $ Day Job Posting $550 Job Posting on AONE s e-newsletter enews Update Purchase a job posting on AONE s Career Center and include a link to your post in enews Update for an additional fee. Career Center Job Posting on enews Update Rate 30-day job posting $ day job posting $275 Webinars Communicate your marketing message through content that s important and engaging to AONE members. Unrestricted Educational Grant: Sponsor an AONE produced Webinar through an unrestricted educational grant. Educational content for this webinar is developed by AONE. Sponsorship benefits: Company logo posted on webinar Web page with link to company s Web site Company logo + Webinar promotion in AONE Member-only enewsletters (2 per webinar series) Company name and link listed in registration confirmation Sponsorship recognition during opening remarks for live Webinars Five (5) guest passes to live Webinar Recorded Webinar resides on AONE Web site (permission by the speaker(s) required) Rate: $5,000 (Exclusive Opportunity) 9

10 Webinars (continued) Customer Connection: Sponsor a Customer Connection Webinar with content that you provide as the sponsor. Your Customer Connection sponsorship earns you the same sponsorship benefits as the Unrestricted Educational Grant plus the following: Link to the Webinar is ed to our AONE members reaching more than 9,000 key industry decision makers Ask participants to provide their s in exchange for a white paper or more information from the sponsor. Invite your own current and prospective clients to participate Interactive Q&A with attendees during the live Webinar Recorded Webinar resides on AONE s Web site giving you continued visibility Thank you letter sent to AONE members includes a link to the sponsor s Web site Rate: $7,500 (Exclusive Opportunity) Your logo here Your logo here Your logo here 10

11 Mailing List Rentals Deliver your marketing message to 9,000 AONE members when you rent a membership mailing list! The AONE membership list is also available for research purposes. List rentals are available as: Entire Membership or Geo Targeting (AONE Regions/States) The 2016 membership list rental fees are as follows: Number of Member Addresses Rate < 500 $ $ $1, $1, > 3000 $1, List Rental Procedures Please complete and submit the List Rental Agreement on page 18. AONE will review and approve a sample of the material to be mailed to AONE members prior to processing the list order. The list rental cost must be paid prior to list processing. Payment can be made as follows: Check paid to the order of the American Organization of Nurse Executives and mailed to the following address: 155 N. Wacker Drive, 4th Floor, Chicago, IL Credit Card submitted by fax to Cristen Bolan AONE to Fax: (312) List orders will be processed within seven (7) business days after receipt of payment, unless otherwise specified The minimum fee per order is $ Submit list rentals agreements to Cristen Bolan at (312) or cbolan@aha.org List Rental for Researchers List rentals for researchers will receive a 50% discount. A rental fee discount is available to graduate students who are conducting thesis or dissertation research. All research must be submitted for approval by AONE prior to receiving a list rental discount. For more information on this service, contact M.T. Meadows, AONE director of professional practice, at (312) AONE may announce approved research studies in AONE Working for You and AONE enews Update weekly e-newsletters. Insertion Order: Please complete the Single-Ad or Integrated-Ad Insertion Order on pages

12 Educational Events and Opportunities AONE offers numerous educational events throughout the year. These exclusive programs are attended by a range of nurse leaders from direct care nurses to nurse executives. Sponsorship Opportunities Luncheon Sponsor $4,000 per day One exhibit table (table, chairs, skirting) Logo on Web page promoting the program Logo on napkins (provided by sponsor) Introduction by sponsor during session by AONE enewsletter: Vertical ad (120x180) in blast to 9,000 members *Additional luncheon sponsorship (total 2 lunches): $2,000 Morning and Afternoon Break Sponsor Pricing $3,000 per day One exhibit table (table, chairs, skirting) Logo on Web page promoting the program Logo on napkins (provided by sponsor) Introduction by sponsor during session by AONE E-Newsletter: Right-Side Ad (120x80) Additional break sponsorship (total 4 breaks): $1,000 Full Event Sponsorship: 1-day event $10,000 2-day event $12,000 One exhibit table (table, chairs, skirting) for all sessions Introduction by sponsor during session by AONE Logo on Web page promoting the program Logo on napkins Display sign and/or napkins (provided by sponsor) enewsletter: Large banner ad (468x60) in blast to 9,000 members Exhibit Space Exhibit table with two (2) chairs and skirting - $1,500 To sponsor an AONE Educational Event, please contact Cristen Bolan, Senior Marketing Specialist, at or cbolan@aha.org. 12

13 AONE Foundation Education Events and Opportunities The AONE Foundation for Nursing Leadership Research and Education (AONE Foundation) was established in 2010 to support the research and educational priorities of AONE. The AONE Foundation s activities and programs include annual seed grants to fund nursing research projects, leadership development focusing on nurse managers and the annual Nurse Researcher Award, which honors an individual who has made a significant contribution to nursing research and is recognized by the broader nursing community as an outstanding nurse researcher. The AONE Foundation accomplishes its mission through support from individuals, foundations and corporations. Sponsor Targeted Programs Ad Size Contribution AONE Nurse Manager or Nurse Director Fellowship 287x191 Banner Ad on Foundation Web page $2,500 AONE Nurse Manager Institute Opportunities vary $2,500 Emerging Nurse Leader Institute Opportunities vary $2,500 Financial Assistance Funds awarded $2,500 Research Small Grants Funds awarded $5,000 AONE Foundation Online Auction Logo on auction web site $1,000 AONE Foundation Annual Meeting Event Logo on event signage and promotions $5,000 AONE Foundation Nurse Researcher Award Logo on event signage and promotions $5,000 For more information on support opportunities with the AONE Foundation, please contact Danielle Ward, AONE Foundation Senior Development and Communications Specialist, at or dmward@aha.org. 13

14 2016 Insertion Order Single Advertisement Voice of Nursing Leadership Please reserve ad space in Voice of Nursing Leadership as follows: Issue Month: January March May July September November Ad Size: Back cover Inside back cover Inside front cover Full page 1/2 page horizontal 1/2 page vertical Total Cost of Advertisement: $ AONE enews Update Advertising month: January February March April May June July August September October November December AONE Working for You Advertising month: January February March April May June July August September October November December AONE advertising Indicate month you want your banner ad to appear: January February March April May June July August September October November December If you would like to advertise in AONE enews Update or AONE Working for You, contact Cristen Bolan at for information regarding space availability. Cancellations due 30 days prior to scheduled run date. Name of organization or company being advertised: Organization/Agency where invoice should be sent: Address: City: State: Zip: Submitted by: Today s Date: Telephone: Fax: Signature of representative placing the order: Fax completed form to (312) Please direct any questions to (312) Send all ad copy and artwork to cbolan@aha.org. Thank you for advertising with AONE! 14

15 2016 Insertion Order Integrated Advertising Ad inserts placed across 3 digital and/or print platforms within 3 consecutive months receive a 10% discount. Cancellations due 30 days prior to scheduled run date. Month Total Cost of Advertisements: $ Advertisement Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Voice of Nursing Leadership Full Page Inside Front Cover Back Cover Inside Back Cover Half Page Horizontal Half Page Vertical e-newsletters Working for You Leaderboard Ad Working for You Right-Side Vertical enews Update Leaderboard 1 & 2 enews Update Leaderboard 3 & 4 enews Update Right-Side Vertical Web site Leaderboard Home 1 Leaderboard Home 2 & 3 Leaderboard Career Center Name of organization or company being advertised: Organization/Agency where invoice should be sent: Address: City: State: Zip: Submitted by: Today s Date: Telephone: Fax: Signature of representative placing the order: Fax completed form to (312) Please direct any questions to (312) Send all ad copy and artwork to cbolan@aha.org. 15

16 2016 Insertion Order eblast eblast Reach more than 9,000 AONE members in a single eblast! AONE members represent a highly qualified audience. Design Specifications: GIF or JPEG, 650 wide x 1350 high pixels, 72 dpi Rates for eblast Each AONE Membership address is $0.52 List Selection Includes: Entire membership (9,000 approx. Changes every 30 days) eblast Campaign 1 Details: Date of eblast Time of eblast Subject URL eblast Campaign 2 Details: Date of eblast Total Cost Time of eblast Subject URL eblast Campaign 3 Details: Date of eblast Total Cost Time of eblast Subject URL IN WITNESS WHEREOF, the parties have executed this Agreement Total Cost AONE: Signature Title Date Client: Signature Title Date Cancellations due 30 days prior to scheduled run date.

17 AONE Terms and Conditions for eblast Advertising 1. Price is based on the existing number of AONE Membership contacts on the day the price is quoted. This price is locked for 30 days from the date it is quoted. Cancellations due 30 days prior to scheduled run date. 2. AONE requires 2 weeks prior to the scheduled eblast to review and approve the material to be ed to AONE Members upon receiving the materials from the client. 3. AONE will not accept advertising of an educational event/meeting that competes with an AONE educational event/ meeting within 30 days before, or after, the AONE educational event/meeting. 4. Content needs to be designed and laid out by the client. AONE will not provide design. 5. All advertising is subject to AONE approval. AONE retains the right to modify, reject or cancel any advertisement or contract at any time, for any reason. AONE will at no time endorse advertising and any use of AONE editorial content for advertising copy is subject to advance approval by AONE. 6. Advertisements are accepted for publication with the understanding that the advertiser is authorized to publish the content of the advertisement. By submitting an advertisement, advertisers agree to indemnify, defend and hold harmless AONE from any claims or actions based on, or arising out of, any matter of any kind contained in such advertising or the unauthorized use of any person s name or photographs or any sketch, map, words, labels, trademarks, copyrighted materials or libelous statement in connection with advertising purchased according to the terms of this media kit. 7. AONE shall not be subject to any liability, whatsoever, for any failure to publish or circulate all or any part of any issue(s) because of work stoppage, accidents, acts of God, or any other circumstances not under the control of AONE. 8. All AONE advertising is accepted on a first-come, first-served basis. Advertising space is not considered booked until a space reservation form or insertion order is received and acknowledged by AONE. I confirm that I have read and agree to the AONE Terms and Conditions for Advertising listed above. Client Signature Date Signed 17

18 AONE Membership List Rental Agreement AGREEMENT by and between the American Organization of Nurse Executives (AONE), a subsidiary of the American Hospital Association (AHA), an Illinois not-for-profit corporation with principal offices at 155 N Wacker Drive, Suite 400, Chicago, Ill., Cost of List Rental: $ Date of proposed mailing: Type of File: Excel file List Selection: Full list First Name Last Name Name of organization or company being advertised City State/Province Zip/Postal Code Telephone Fax Address The following policies have been established for the rental of the AONE membership list. Please carefully review these policies. 1. All drafts and final versions of the AONE member- ship files and labels are the sole and exclusive property of AONE. 2. All list rental orders must be made in writing using the AONE membership list rental contract. Each request must be accompanied by a sample of the material to be mailed to AONE members. AONE will review and approve the sample prior to processing the list order. 3. Lists will include only member names and preferred mailing addresses; telephone/fax numbers and addresses will not be released. Please note that many AONE members use their home address as their preferred mailing address. 4. Requests will be accepted only for purposes appropriate to the nurse executive/director/ manager roles and responsibilities, and shall not be in conflict with the AONE mission, goals and activities. 5. The AONE membership list cannot be rented for the purpose of publicizing employment opportunities. Contact AONE s Chicago office at (312) to learn about employment advertising options. 6. Products and educational programs to be marketed must not conflict with AONE offerings. If you have any doubt about this, please contact AONE to discuss your proposed mailing before determining your print quantity and submitting the rental contract. In general, AONE will not rent its membership list for promotions of in-person national education programs scheduled one month before or after an AONE education program or distance education programs scheduled one week before or after an AONE distance education program. However, AONE reserves full discretion to deter- mine when a conflict exists and to deny a mailing list rental request. 7. Rental of the AONE membership list is available for the conduct of both proprietary and nonproprietary research. In both cases, rental will be permitted only for those that conform to generally accepted norms and standards for survey research and that impact the role of nurses in executive practice who design, facilitate and manage patient care delivery across the health care continuum. Proprietary research, that is, for the purpose of informing future product and service development, may not use the AONE name nor associate AONE in any way with the study. A copy of the survey must be provided to AONE in advance for its review and approval. Study results do not have to be shared with AONE. Research that is non-proprietary (i.e., will be shared with the public) must be shared with AONE upon completion of the final report. Non-proprietary study publications must include the following statement: Participation of AONE members does not indicate AONE review or endorsement of this study. A rental fee dis- count is available to graduate students who are conducting thesis or dissertation research; please contact Mary MT Meadows at (312) or HYPERLINK mailto:mmeadows@ aha.org mmeadows@aha.org for details. 18

19 AONE Membership List rental agreement continued 8. Each list rental is for one-time use only. Lists may not be reproduced, copied, sold or used to compile a database of any kind. Violations of this policy may result in the indefinite suspension of membership list rental privileges. 9. AONE will not provide refunds for unused portions of rented membership lists. Unused portions of a rented membership list may not be used for another mailing without the advance written consent of AONE. 10. All membership list renters are responsible for reviewing and adhering to the AONE membership list rental policies and procedures. These policies and procedures can be changed at any time without notice. AONE reserves full discretion to rent its membership list or any portion thereof. AONE shall not be responsible for any expenses incurred by a prospective list renter if its rental request is denied. Exceptions to these policies and procedures can be made only at the discretion of the AONE chief executive officer or his/her designee. 11. AONE Mailing: Lists may not be rented for any type of monetary solicitation or fund raising purposes. IN WITNESS WHEREOF, the parties have executed this Agreement AONE: Signature Title Date Client: Signature Title Date Executives: 19 American Organization of Nurse

20 Credit Card Form Cardholder Name Signature Address City State Zip Code Credit Card Type: Visa Mastercard Discover Credit Card Number Expiration Date Billing Zip Code Card Identification Number (last 3 digits located on the back of the credit card) 2016 Calendar Keep track of your company s advertisements for 2016 January July February August March September April October May November June December