UNWIRE IN NUMB3RS leading White label Mobile payments in Europe

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2 UNWIRE IN NUMB3RS leading White label Mobile payments in Europe Established in employees 130 M DKK turnover in m transactions in ,500,000+ mobile ticket issued each month 300,000,000 SMS per year 120+ live TV voting events annually Total Payment Volume in 2012 > 1B ABOUT US

3 The UNWIRE Product lineup Mobile, mobile, mobile MOBILE MESSAGING Messaging gateway (also for high load mobile messaging both SMS and premium SMS) MOBILE PAYMENTS White label payment and transaction products to banks, merchants and telcos MOBILE TICKETING Ticketing products packaged to fit different customer needs ABOUT US

4 Mobile ticketing EASE AND CONVINIENCE POCKET SIZED

5 Mobile ticketing Benefits Stimulate ticket sales and reduce operating costs while increasing passenger satisfaction

6 Mobile ticketing CUSTOMER Benefits Mobile ticketing is highly convenient and improves the customer experience Removes the burdens of queues and cash payment

7 Mobile ticketing IS GROWING! The technology is already here Worldwide mobile ticket transactions in millons % The widespread adoptation of Mobile Ticketing and payments is growing Source: Deutsche Bank; Gartner, 2012

8 Mobile ticketing Reach every customer SMS payment volumes are growing steadily Worldwide SMS payment transactions in millons % Source: Deutsche Bank; Gartner, 2012

9 Technology platform END-TO-END: Complete mobile ticketing solution supporting multiple technologies and payment methods SCALABility: Proven technology platform issuing +25m transactions in 2012 OUTSOURCED: Fully hosted solution, without dependency on your legacy systems SECURity: First-class security and fraud prevention mechanisms RELIABility: System availability above 99,5%, independent of your own resources

10 MOBILE TICKETING SMS OffERING Instant ticket purchase and delivery through SMS A variety of ticket sales processes and SMS order flows supported End-user charging through Unwire s Payment platform Inbound/outbound SMS through Unwire s Messaging platform Discounted multi-ride ticket scheme Web-based back office system for customer service, configuration etc.

11 MOBILE TICKETING APP OffERING Instant ticket purchase and delivery through smartphone app End-user charging through Unwire s Payment platform High degree of branding and custom design possibilities Discounted multi-ride ticket scheme Utilization of journey planner tools, maps, rider alerts etc. Visual ticket validation through graphics and animations Web-based back office system for customer service, configuration etc.

12 MOBILE TICKETING APP Solution overview White label approach to support individual branding of the app user interface Simple installation and customer registration on the device Connects to the Unwire Mobile Ticketing platform through mobile internet or wifi Upon succesful payment, the ticket is delivered through the app and is ready for use

13 MOBILE TICKETING APP KEY FEATURES Instant access to ticket purchase Browse and display My Tickets Store payment cards (in PCI-certified environment) Select preferred payment method Broad range of fare products supported (incl. multi-passenger tickets) Visual validation of ticket authenticity Electronic validation to minimize fraud (optional)

14 MOBILE TICKETING APP A RICHER USER EXPERIENCE Adoption of third party applications is huge among smartphone users Instant ticket purchase for public transport Appropriate media for guiding the customer if ticket schemes or zone structures appear complex

15 INMODO validation of SMS tickets Smooth and cost efficient Works on all types of phones Higher user maturity Reduces distribution costs Faster ticket validation Reduces queues Less manual work for inspectors and bus drivers Significantly reduces fraud Reduces handling of cash Environmental friendly

16 INMODO validation of QR, Aztec, barcode and NFC tickets Efficient and multi-functional The same benefits of SMS validation are achieved with smartphones using barcodes received through , MMS or an app. Our InMoDo technology also supports NFC and RFID standards.

17 COPENHAGEN CASE: DSB, Movia, Metro in THE GREATER copenhagen AREA Train, bus and metro operating in 3 major regions, covering a total of 200 zones and serving more than 2.4 million people

18 COPENHAGEN CASE: Motivation for introducing mobile tickets Convenient and flexible ticket sales Move sale from ticket office/tvm/bus to self-service Increase bus driver safety Cash handling Time to market for new products Attract next generation

19 COPENHAGEN CASE: A solution That means Anytime, Anywhere A wide range of payment options, such as premium SMS, saving account, credit card and wallet Order Pay Validate

20 COPENHAGEN CASE: The Client Conclusion 3% Very negative Negative 10% Very positive 32% 15% Neutral Positive 40%

21 COPENHAGEN CASE: THE Client Conclusion 50% of the users buys the mobile ticket due to lack of cash Positive business case, due to new and paying customers. 20% likely not to buy tickets if mobile ticket solution didn t exist. 20% of users are between % of users are between % of all mobile tickets are purchased by recurring users On average more than new unique users every week.

22 DALLAS CASE: Dallas Area Rapid Transit Operates local and express bus routes, light rail, commuter rail, vanpool and paratransit. Serving more than 2.3 million people, with an average of +220,000 passengers per weekday

23 Dallas CASE: Motivation for introducing mobile tickets Increase convenience Improve customer experience Introduce new products and promotions Alternative to cash payments on board buses and at TVMs Strengthening security of fare revenue Provide the ability to collect data for improved service planning

24 DALLAS CASE: THE solution Three transit agencies in one app

25 DALLAS CASE: THE solution Three transit agencies in one ticketing app Broad range of fare products offered Tickets are dormant upon delivery, and must be activated by the customer prior to the ride Incorporates relevant travel tools Electronic validation through 2D barcode scanning