Data Masquerading. By Len Silverston For DAMA Denver Oct 29 th, Copyright 2014 Universal Data Models, LLC, All Rights Reserved

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1 Data Masquerading By Len Silverston For DAMA Denver Oct 29 th,

2 Purpose: Shed some light through some of our masks Agenda: Unmasking Our Profession Unmasking Motivations Unmasking Politics Unmasking Conflict 2

3 Unmasking Our Profession E=MC 2 Modeling Community 3

4 Unmasking Motivations Tools Model it Five whys How to tell Ask Observe Test Frameworks 4

5 Motivational Model - Sponsorship Map Universal Data Models, LLC - All Rights Reserved 5 5

6 Pick a person and state their role Your project/program What does this person want? How will your project/program help this person? How will your project/program be an obstacle? What is needed from this person? BE SPECIFIC! 6

7 Enterprise Wide BI Program Joe Smith, Executive Vice President Information Technology Lower IT costs (Business perspective) Excellent service to help others (Business Perspective) Advance career (Personal) Investment in foundation to lower costs in the future, Better service, Establish reputation for excellence Higher costs in short term, Takes away from urgent service needs, Could be high risk Buy-in to have enterprise checkpoints in SDLC Communications to his staff that this is mandatory Universal Data Models, LLC - All Rights Reserved 7

8 Universal Data Models, LLC - All Rights Reserved 8 8

9 Values What are your values? What are other s values? Spirituality 9

10 10

11 Unmasking Politics Pol.i.tics (Pol-I-tiks) n. 1. Poli means many 2. Tics means We are very supportive of the enterprise-wide data integration program! 11

12 What is Politics? Pol.i.tics (Pol-i-tiks) n. 1. Activities concerned with the acquisition and exercise of authority and government (Oxford) 2. The use of strategy or intrigue in obtaining power, control, or status (Webster) 12

13 What does politics really mean in your organization? 13

14 Core Elements of Trust Character Integrity Intent Competence Capabilities Results From The Speed Of Trust By Stephen M. R. Covey 14

15 Keys to Trust Earning it Caring about others Vulnerability/openness 15

16 Trust in Enterprise Data Program? Just give us your data to integrate and synchronize with the rest of the enterprise s data App 1 App 2 App 3 Enterprise Integrated Data Store 16

17 Restoring Trust The information is not correct! I trusted you! 6 Steps to restoring trust What happened (no stories) Apology (if at fault) What damage caused? Take care of it! (act of service) What could I/we have done differently You can count on us/me to 17

18 Developing Trust What is a mistake that you have made? What is something that you can share about yourself that leaves yourself vulnerable? Anyone that has never made a mistake has never tried anything new. Albert Einstein 18

19 Trust in data integration program How much trust has your program earned in your organization? Why should management fund an enterprise wide data program? What would appropriate responses be to objections? 19

20 Unmasking Conflict Enterprise Modeler: We are excited to work together with you on this project helping you develop data models so that the data structures you are using are high quality, flexible, agile and integrated. Project member: We completely support modeling and integration. However, we have very tight deadlines to deliver in 3 weeks so we ll work together as long as you don t impact our deadline dates, tasks, resources, or budgets in any way. 20

21 What is the first thing to do in a conflict? 21

22 Handling Conflict Step 1. Don t react Stay objective Step 2. Disarm Step to their side Step 3. Change the game Don t reject.reframe (holistic) (common goal) Step 4. Make it easy to say yes Build a golden bridge (truly win-win) Step 5. Bring them to their senses, not their knees (using power, not force) From Getting Past No: Negotiating with Difficult People By William Ury 22

23 Facts and Stories Facts - indisputable Stories villain, victim, hopeless * * From Crucial Conversations: Tools for talking when Stakes are High, by Patterson et al. 23

24 Don t React Step 1. Don t react Event Mess Reaction Thoughts/ Feeling Emotions, Physical Fight (Anger) Flight (Shame) Freeze (Disassociate) 24

25 Respond Step 1. Don t react Event Thoughts/ Feeling Response Data Observe Objectively 25

26 Collapsing charges What do I like/dislike? What are opposing benefits/drawbacks? From Dr. John Demartini, the Demartini Method 26

27 Position Versus Interest INTERESTS A INTERESTS B POSITION A POSITION B 27

28 Summary Unmasking Profession Unmasking Motivations Unmasking Politics Unmasking Conflict - Community - Understanding - Appropriate Trust - Respond Versus React 28

29 More Information? Phone: Oct, 2014 article Top 10 Most Important Things that Data Modelers Need to Know - By Len Silverston 3 Volume set of re-usable data models 29

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