IBM Business Consulting Services. Application Innovation Services: Enabling Innovative Business Solutions

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1 IBM Business Consulting Services Application Innovation Services: Enabling Innovative Business Solutions

2 In today s ever-changing business environment, relentless competition and demands for cost effi ciencies require increasingly complex solutions, often spanning organization and geographic borders. Businesses must grab hold of emerging business opportunities that demand rapid implementation and adoption of solutions driven by new technology and business integration. These technology-enabled solutions pose their own challenges as managers and executives face the constant aligning of IT initiatives with business priorities and delivering effective and effi cient IT solutions solutions that solve business challenges while providing cost effi ciencies and building on demand capability. IBM Application Innovation Services (AIS) is committed to helping our clients solve real business problems by enabling new technologies within our clients environments to help them achieve business success. As a key component of IBM Business Consulting Services, IBM Application Innovation Services has a single mission to offer consulting, delivery expertise, advanced methods, and accelerators in solution design, development, and integration. These services provide virtually unmatched, enterprisewide benefi ts to our clients technology initiatives and transformation. Ultimately, it is the combination of IBM skilled professionals, proven methodologies, and assets that gives clients the potential to quickly achieve return on investment (ROI) and realize the business value of technology-enabled initiatives. Our value propositions Application Innovation Services has four core client value propositions which address the broad range of business issues facing our clients. Each of these value propositions taps into the diverse skill sets of our practitioners and leverages the various technology offerings from IBM and our primary software vendor alliance partners. These value propositions are as follows: Leadership: expert resources offering practical experience drawn from a wide variety of backgrounds, providing a unique blend of business process expertise. Our crossindustry and industry-based solution accelerators are designed to enable us to meet and exceed client s time and quality requirements. Flexibility/agility: multiple delivery models such as proficiency at leveraging IBM s significant global investments to deliver the best blend of global resourcing expertise from China, India, Mexico, Russia, the United States, and many other IBM locations. We have an ability to leverage standards and technologies for flexible integration of applications and components, focused on efficiency and enabled for ongoing optimization. Our linkage with multiple IBM lines of business, including Software Group, Strategic Outsourcing, Systems Group, and e-business Hosting Services helps create even stronger value statements for our clients when additional services are needed.

3 Technology expertise: leadership in the application of advanced technologies and approaches, including service-oriented architectures (SOAs) and Web services. A service-oriented architecture (SOA) is key to IT flexibility. It is an application framework that breaks everyday applications down into individual functions, or services, that can be reused or recombined to support different activities. Web services are self-contained, modular applications that work together without relying on custom-coded applications, because they re built on open standards. With Web services, your company can make individual services available via a network to other systems. SOAs built with Web services are designed to enable you to leverage existing IT investments, thereby enhancing the potential to realize cost savings, improve business flexibility and increase revenue. The IBM SOA/Web Services Center of Excellence has experts who specialize in helping clients leverage the value of serviceoriented architectures (SOAs) and Web services. Center of Excellence architects use their collective real-world experience to lead the industry in defining SOA and Web services theory, methodologies and best practices. Then they use this knowledge to help you create an IT infrastructure that can provide the flexibility your company needs to respond to rapidly changing markets. Center of Excellence practitioners draw from extensive experience implementing service-oriented architectures and Web services to help you define an IT infrastructure that supports the realities of your company, your market and your goals. These practitioners can help you formulate a viable SOA and Web services strategy and translate that strategy into reality. IBM can help you: Develop clear guidelines for your SOA and Web services projects. Discover how to implement and/or use SOAs and Web services to help increase competitive advantage. Adopt proven best practices to optimize SOA and Web services value and performance. Strategy: assist clients with defining strategic roadmaps that address tactical and strategic goals and business challenges. We don t stop there, we are also able to assist our clients with getting to business realization quickly. We help integrate IBM and non-ibm hardware and software and provide skills enablement to help you meet and exceed your business and transformation goals. We help clients identify core differentiators and capabilities required for their respective and specialized industries and adapt IT systems to focus on these areas.

4 What we offer our clients We work to help clients identify and implement solutions, implement new technologies, and drive return on investment to deliver the value required for success in their unique business environments. We work with clients to address their key challenges and focus on key business drivers by helping them to: Reduce the risk and expense of implementing innovative solutions and new technologies to meet these business challenges by utilizing proven methods, industry and solution experience, integration accelerators and reusable assets. Increase the speed-to-market of new products and services. Drive innovation and efficiency using new, proven technologies that share existing IT infrastructures, data, and applications. Increase employee productivity and customer service by implementing innovative client-facing solutions. Protect data and strategic assets while cost-effectively managing and administering security, a top priority for many of our clients across all industries. Areas of Application Innovation Services The following are the specialized service areas within Application Innovation Services. Each of these specialized service areas provides many business offerings focused on addressing clients business challenges with technologies that support their customers and their tactical and strategic goals. In addition to these key service areas, Application Innovation Services provides industry-focused solutions which are described in the following section. Application development and wireless applications The application development practice is a premier services provider for clients across all industries, helping enable them to achieve competitive advantage and cost effi ciencies through the implementation of complex, custom on demand solutions. These solutions cover the full spectrum of business objectives, from initial business enablement to large custom application development, Web services and advanced voice and wireless applications. This practice focuses on using model driven development practices and reusable assets to provide accelerated custom solutions. The wireless applications practice focuses on three areas: infrastructure, workforce mobility solutions, and industry solutions. The practice has solution experience in applying technologies such as smart cards, RFID, cell phones and PDAs, embedded solutions, and telematics to address various industry-specifi c problems. Enterprise application integration Drawing from the expertise found across our industry and service areas, our enterprise application integration services apply deep understanding of the value of integrated systems to help clients manage complex, realtime integration demands. Experienced with the leading enterprise application integration middleware solutions and experienced in various styles of integration including internal and external integration, we help clients leverage their existing technical infrastructures while integrating the new services necessary to remain competitive. The number one goal of Application Innovation Services is to help position our clients for long-term success. We do that by delivering on demand solutions that directly support our clients business strategies. Our strengths lie in our business process expertise, breadth of IBM resources, and integrated offerings.

5 Portals, content and e-commerce In today s world, access to information needs to be simple, fast and available at a moment s notice from any device. The Portals, Content and ecommerce team focuses on transforming the information fl ow between user communities via desktop, Web, and wireless applications, thus providing solutions to help clients enhance their user experience by placing relevant information into a portal or ecommerce solution. Our team offers supporting solutions and technology implementations around enterprise content management (documents, graphics, text and multimedia), which further enhance the portal and e-commerce experiences. Our team has experience in the leading portal, ecommerce and content management soutions and managing complex integrations with today s existing line of business applications. Customer experience, branding and usability design Life's daily demands guarantee that people will manage several scenarios simultaneously when interacting with a brand. From Web to phone to print to store, integrated multi-channel branded experiences are the new competitive advantage. In support of single to multichannel experiences, this team offers assets and leading capabilities in brand strategy, brand governance, experience strategy, experience design, visual design, information design, multichannel integration planning, kiosk design and development, user interface design, content strategy and development, information architecture, rich/dynamic media development, information design, usability testing, and user experience application development. Innovation centers We've created a global network of Centers that consist of teams serving as amalgams of AIS talent, unifying strategy, design, and technology. These teams help engage clients, speed access to other AIS teams, and defi ne, design and develop comprehensive business solutions for IBM clients of all sizes. Security and privacy services Our goal is to deliver to our clients the services and solutions necessary to build trusted electronic relationships among their customers, employees, business and trading partners and shareholders. Our solutions are among the most comprehensive in the security services marketplace. Refl ecting these marketplace needs, IBM provides endto-end solutions that include and integrate assessment, design, implementation and out-tasking services. Enterprise architecture and technology The objectives of the Enterprise Architecture and Technology Center of Excellence are to provide thought leadership, lead pre-sale technical client briefi ngs, delivery excellence in building enterprise architectures and complex e-business solutions on customer engagements, and sustain the vitality of the architect community across Application Innovation Services and IBM Global Services. We strive to accomplish these through the effective use of dependable architectural assets, proven technologies, standardized architecture development discipline, and repeatable processes. Learning development Worldwide market demand has grown for high-quality training that can be developed cost-effectively, updated quickly, and delivered effi ciently. Learning development is a team of

6 highly skilled learning and technology professionals who design and develop training solutions for classroom or technology-based delivery. We have provided thousands of hours of learning content for external and internal clients. Our team has global reach encompassing 11 facilities with over 270 professionals worldwide. Our locations include Atlanta, GA (US); Bari, Italy; Brussels, Belgium; London, England; Madrid, Spain; Paris, France; Seattle, WA (US); Sydney, Australia; and Toronto, ON (Canada). We also have established global resource centers in Bangalore, India and Shanghai, China. This global reach provides IBM clients with a unique balance of both globally available skills and competitive pricing options. Application innovation industry accelerators The chart below shows specifi c AIS industry accelerators (AIS industry solutions) developed to address key sector and industry business challenges. Sector Industry Accelerator Distribution Retail Consumer packaged goods Life sciences/pharmaceuticals Travel and transportation OpenStore Multichannel retailing Process activity fl ow framework Life science solutions for compliance in a regulated environment (LS SCORE) Financial services Banking Financial markets Insurance Core system transformation Application portfolio revitalization Back offi ce reconciliation Application transformation Industrial Automotive Chemical and petroleum Aerospace and defense Electronics Warranty management solutions Common program environment A&D product development and delivery innovation Automotive common environment Public Education Healthcare State and local Federal Telecommunications Media and entertainment Energy and utilities Help America vote act (HAVA statewide voting system) No Child Left Behind (NCLB) Airport baggage security Tax and revenue Department of Motor Vehicles First responder Communications Telecommunications Media and entertainment Energy and utilities Service platform delivery Excellence (SPDE) Utilities network revitalization Digital media VoIP SMB Express offerings for WebSphere with focus on WebSphere portal and commerce

7 The role of Application Innovation Services in on demand business Application Innovation Services plays a signifi cant role in helping clients transform their business operations to be on demand nimble, cost effi cient. We help clients target and defi ne transformation initiatives, improve IT effectiveness, leverage open standards, leverage global development models, leverage development frameworks, and defi ne architectures and services that will help provide the foundation for the future. We recognize the uniqueness of each situation, yet leverage skills and assets that will help accelerate business realization. We can assist clients with their business transformation to an on demand business in these areas: Develop customer solutions to help clients meet business goals. Enhancing automation and integration of business processes and applications. Integrating new and emerging technologies such as wireless and mobile solutions. Offering security and privacy solutions designed to support ongoing business operations. Migrating new and existing application to a SOA. Leveraging open standards, Web services, to promote dynamic, flexible business processes.

8 For more information For more information about IBM Business Consulting Services, please visit: ibm.com/bcs For more information about Application Innovation Services, please visit: ibm.com/bcs/applicationinnovation Copyright IBM Corporation 2005 IBM Global Services Route 100 Somers, NY U.S.A. Produced in the United States of America All Rights Reserved IBM, the IBM logo,the On Demand Business logo, e-business Hosting and Websphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. G