Integrated Solutions for Business Intelligence, Data Warehousing & Data Integration

Transcription

1 Integrated Solutions for Business Intelligence, Data Warehousing & Data Integration John O Rourke Vice President,, Product Marketing Oracle Enterprise Performance Management

2 Oracle s Strategy Complete. Open. Integrated. Engineered to work together Tested together Certified together Packaged together Deployed together Upgraded together Supported together Managed together

3 Complete, Open, and Integrated From Storage To Scorecard Oracle Hyperion Performance Management Applications Oracle Business Intelligence Applications Oracle Business Intelligence Enterprise Edition Oracle Business Intelligence Publisher Oracle Essbase Oracle Data Integrator Oracle Golden Gate Oracle Exadata Oracle Data Mining Oracle OLAP Oracle Partitioning

4 Oracle s Portfolio of Leading Products Business Analytics Enterprise Performance Management Data Warehousing RDBMS Embedded Database Customer Relationship Management Human Capital Management Middleware Application Servers Enterprise Operating Systems Server for UNIX Server for Oracle Database

5 Oracle Positioned in Leaders Quadrants Magic Quadrant for Business Intelligence Platforms, 2010 Magic Quadrant for CPM Suites, 2010 Magic Quadrant for Data Warehouse Database Management Systems, 2010 The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle. Sources: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, 2010 by Rita L. Sallam, Bill Hostmann, James Richardson, Andreas Bitterer. 29 January 2010 Gartner, Inc., Magic Quadrant for CPM Suites, 2010 by Nigel Rayner, Neil Chandler, John E. Van Decker, 25 January 2010 Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems, 2010 by Donald Feinberg and Mark A. Beyer, 28 January 2010 Oracle Confidential - For Internal Use Only

6 Business Intelligence

7 Product Strategy Overview Oracle Business Intelligence 11g Delivers best-of-breed products for Query and Analysis, OLAP, Reporting, and Scorecards On a complete, open, and architecturally unified Business Intelligence Foundation Coupled with leading packaged business intelligence and enterprise performance management applications Providing customers with superior alignment, visibility, and fastest time to value 7

8 Oracle BI Server EE Leading ROLAP Server Complete BI Tools Suite Consistent UI, metadata, calculations, data access, security Best ROLAP Performance Intelligent Request Generation Intelligent Function Shipping With multi-pass calculations Intelligent Aggregate Navigation Intelligent Caching Optimized Distributed Data Access Multi-user Development Enterprise consolidation & scale Heterogeneous Data Sources Relational, OLAP, unstructured ORACLE BI SERVER Complete. Open. Integrated. Common Enterprise Information Model 8

9 Oracle Essbase Leading MOLAP Server Self-Service and Departmental Analysis Forward-looking: Prediction & what-if analysis Simple to model complex business scenarios Sophisticated, cross-dimensional calculations Procedural, financial, time series & custom calculations Custom analytic applications Multi-user write-back Best MOLAP Performance & Scalability Flexible storage Block, Aggregate & Hybrid Optimized load performance, trickle feed High-availability clustering Benchmarked sub-second response time with 20,000 concurrent users, 15 dimensions, 1 billion records Integrated with Oracle BI and Oracle EPM Shared metadata, calculations, dimensions, security 9

10 Oracle BI Publisher Leading Report Server Lightweight, easy to use Easy to embed: 5 MB Download Relational, OLAP, unstructured sources Multiple output formats: XML, HTML, Word, PPT, PDF, RTF, Open Office, Powerful & highly scalable server 1,000,000 Reports/Hour on 2 CPUs Highly scalable: Optimal resource and print queue management Active-Active clustering Separates data extraction, formatting, delivery models Dynamic font substitution Dynamic language substitution Pre-packaged reporting templates Integrated with Oracle BI Catalog 10

11 Packaged BI Applications Business Intelligence EE Service and Contact Center Loyalty Sales CRM ANALYTICS Marketing Price Procurement and Spend Supply Chain and Order Management Human Resources ERP ANALYTICS Financials Projects ORACLE BI ENTERPRISE EDITION AND OTHER OPERATIONAL AND ANALYTIC SOURCES 11

12 Performance and Scalability Oracle Business Intelligence BT is one of Europe s leading telecommunications services provider, with over 8.5 billion in revenue and 18,000 employees. Deployed in under 100 days Reduce cost per lead by 41% Eliminated 95% of manual sales reporting 12

13 Data Warehousing

14 Product Strategy Oracle Data Warehousing Single platform for consolidating all data warehouse applications Extreme performance for data warehousing and mixed workloads Scalable grid based on industry-standard servers for compute and storage Integrated analytics and embedded data quality to eliminate need for separate dedicated analytical, statistical or mining servers Best price/performance

15 Consolidate Onto a Single Platform Faster Performance, Single Source of Truth Data Marts Online Analytics ETL Data Mining Oracle Database 11g Oracle Exadata Database Machine

16 Oracle Exadata Database Machine The Ideal Data Warehousing Platform Oracle Database Server Grid 8 Database Servers 64 Cores 400 GB DRAM Exadata Storage Server Grid 14 Storage Servers 5 TB Smart Flash Cache 336 TB Disk Storage Unified Server/Storage Network 40 Gb/sec Infiniband Links Completely Fault Tolerant

17 Extreme Performance For All Data Warehousing Applications Improve query performance by 10x Better insight into customer requirements Expand revenue opportunities Consolidate OLTP and analytic workloads Lower admin and maintenance costs Reduce points of failure Integrate analytics and data mining Complex and predictive analytics Lower risk Streamline deployment One support contact

18 Oracle Database 11g The Leading Database for Data Warehousing Key Data Warehousing Capabilities Embedded Analytics Flexible Model Deployment Single Point of Management Secure 24X7 Availability Optimal Storage Management Scale to hundreds of Terabytes & large analyst communities

19 Data Warehousing Optimizations Working Smarter Not Harder Key Features Partitioning B-Tree Indexing Bitmap Indexing Join Indexing OLAP Cubes Data Mining Query Results Cache ETL & Data Quality Oracle Database 11g

20 Oracle Industry Data Models Reference Data Model Aggregate Data Model Relational (STAR) for BI OLAP for Analytical Derived Data Model Data Mining/Complex Reports/Query Base Data Model (3NF) Atomic Level of Transaction Data Combine deep industry knowledge with data warehousing expertise Help jump-start design and implementation of data warehouses Optimized for Oracle Database 11g and Oracle Exadata

21 Extreme Performance Oracle Exadata HISCOM Co., Ltd is the systems integration business of the Hokuriku Coca-Cola Bottling Co. Improved data processing speed by more than 3,000% Shortened batch processing time from 50 minutes to 80 seconds Enabled complex search queries to be completed in five seconds, compared to three minutes previously Lowered data warehouse licensing costs

22 Data Integration

23 Product Strategy Oracle Data Integration Solutions Complete approach to delivering timely, trusted data across the enterprise to support both analytical and operational data integration Continuous Pervasive Access - Heterogeneous sources and targets, zero downtime during planned and unplanned outages Real-Time - Low-impact, non-intrusive, scalable; ability to select latency and transformation points Efficient - Decoupled modular architecture, End to end integrated, easy to deploy

24 Oracle GoldenGate 11g Real-Time Data Integration and Transactional Replication Message Bus New Application/ OS/ Database/Hardware Zero Downtime Upgrade & Migration Query Offloading, Disaster Recovery Database Log-based, changed data Replica/ Standby Data Synchronization across the Enterprise Distributed Systems Real-time BI, Operational Reporting ODS/Data Warehouse Legacy Message Bus Event Driven Architecture, SOA

25 Oracle Data Integrator 11g Fastest E-LT, Lowest TCO, Speeds Time-to-Value Legacy Sources Application Sources OLTP DB Sources Oracle Data Integrator Enterprise Edition 11g Best in class performance, scalability Lowered TCO, lightweight deployment Improved usability and manageability Integrated Data Quality and Profiling Heterogeneous, open, standards-based Any Data Warehouse Any Planning System

26 Oracle Data Integration Solutions Fastest Change Data Movement, Fastest Transformation Log-based change data capture for real-time feeds No source impact or batch window dependency Thin middle-tier for transformations for lower TCO and higher performance Integrated for ease of use and fast time to market Heterogeneous Sources

27 Performance and Fast ROI Oracle Data Integration DIRECTV is the first high-power direct broadcast satellite service in the U.S., with over $21.6 billion in revenue and 23,300 employees Moves Million records/day to EDW in 1.5 seconds Decreased customer churn by 25% Reduced ongoing requests to BI team by 65%, cutting response times down to one-to-two days

28 Better Together

29 Best Business Benefits Improve Decision Making, Influence Profitability Achieve Organizational Alignment Conformed dimensions Consistent metrics Consistent calculations Improve Business Insight Speed timeliness of data for real-time decisions Improve quality of data Enable pervasive access of information Cut Cost/Reduce Risk Shorten implementation time Improve data consistency Ensure compliance Shared metadata Extensive data models Optimized performance Data Quality Certified configurations Comprehensive security 29

30 Best Performance & Scalability Business Intelligence Data Warehousing Data Integration Optimized query performance Native OCI driver Function shipping Query federation Aggregate awareness Multi-Tiered caching Optimized work load Extract, Load & Transform leverages database features BI leverages database functions

31 Best Security Business Intelligence Data Warehousing Data Integration Single Sign on across the entire stack Integrates with identity management solutions from Oracle Manage user identities Provision resources to users Support compliance BI leverage database security features including: Virtual Private Database Data Masking Encryption

32 Best Availability & Systems Management Business Intelligence Data Warehousing Data Integration Consistent services across the stack Common diagnostics and trouble shooting Common logging Common certifications Support for high availability and clustering Oracle Enterprise Manager as a single tool for systems administration and management across the entire stack

33 Better Together Reference Architecture Business Intelligence Data Warehouse Data Integration End user access Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Data Management Data integration Sources Low Impact CDC for Real-Time Feeds Optimized E-LT

34 Oracle Advanced Customer Services Business Intelligence Data Warehousing Data Integration Lifecycle Services Installation & Configuration Upgrades Patch Deployment Performance & Stability Assessments Operations Management Service Monitoring & Management Performance & Availability Reporting Incident & Problem Management Configuration Management Delivered Onsite or Remote Expert Services Service Delivery Management Solution Architecture Migration Backup & Recovery Solution Support Center 24 X 7 Expert Service Desk Escalation & Service Delivery Management Priority Handling of Service Requests Proactive Support Services Integrated with Oracle 11g Premier Support & Development Proactive advice for lifecycle management to reduce IT costs and risk Preventive assessments to identify and resolve potential issues before they impact your business Predictive operations management to achieve mission critical quality of service 2010 Oracle Corporation Proprietary and Confidential 34

35 World Class Implementation Partners

36 Base Content Slide Larry Ellison CEO, Oracle "By having all of the pieces in the stack from the silicon all the way up to the application we'll be able to deliver systems that run faster, are faulttolerant, are highly secure much more secure, much more performance, much more cost-effective, much easier to use than we ever could have delivered by simply delivering components."

37 For More Information Find out more on Oracle Business Intelligence 11g oracle.com/businessintelligence11g Find out more on Data Warehousing oracle.com/datawarehousing Find out more on Oracle Data Integration Solutions oracle.com/us/products/middleware/data-integration

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