Content Marketing. How We Elevate Search Engine Rankings and Traffic With Content. Content Marketing: The Definitive Guide

Transcription

1 Content Marketing How We Elevate Search Engine Rankings and Traffic With Content Content Marketing: The Definitive Guide

2 Table of Contents I. Introduction: How to Rank with Content Marketing- Page 2 II. Our Writing and Marketing Blend - Page 3 III. Our Six Types of Content - Page 5 IV. Turning Content Marketing into Context Marketing - Page 6 V. Our Publishing Process- Page 8 Introduction Ranking with Content Marketing 75% of clicks on search results go to organic results. Search Engine Optimization results in more traffic and improves rankings. What drives SEO? Content. Content marketing is considered the foundation of all successful SEO campaigns. Ranking high on Google isn't about stuffing your website with several keywords. Google s algorithms center on quality content which is engaging, develops trust, and establishes you as an authority. Our content marketing strategies are constructed around these principles.

3 The search engines uses Latent Semantic Indexing (LSI) to decide if they should rank a webpage for a keyword or not. This form of Indexing allows them to connect related words to a particular subject matter rather than merely depending on the quantity of specific keyword phrases. For instance, search engines can connect the phrases tennis bags and tennis equipment with the primary keyword, tennis rackets. Finding these associated words and phrases inside your page will persuade Google that your web site is a reputable, trustworthy website that deserves to rank high in their SERPs. Creating content for LSI requires more than simply fundamental market and keyword research and writing. For this reason, our writers and marketers combine creative writing ability with established marketing strategies to create content that is impressive to both human readers and search engines alike. Our Writing and Marketing Blend Having great writing skills isn't the same as being a great content marketer. Combining excellent writing and marketing savvy is necessary to create superior content for websites and web-based campaigns. Laying Solid Foundations through Content Creation Developing excellent ability as a copywriter is the starting point in order to become a successful content marketer. If you can't write well, your audience isn't going to get on board with your opinions regardless of how much effort and hard work you put into promoting them. By understanding how to write creatively, our writers produce unique and original content which is informative and engaging. Their in depth storytelling abilities enable them to create specialized content for particular audiences with no trouble.

4 Achieving Business Goals with Content Marketing Understanding the fundamentals of marketing enables our writers to adjust their writing style depending on your particular niche. This expertise in marketing allows them to create and utilize content in the business context to promote your brand more effectively, which helps you acquire more leads. With expert understanding of copywriting and marketing strategies, our team knows how to develop content that targets specific industries such as these and many more: Entertainment & Arts Personal Care & Beauty Business Education Community & Family Finances Health Dentistry Medicine Home & Garden Hotels & Restaurants Industrial Law Retail Apparel Groceries & Food Gifts & Occasions Real Estate Services Fitness & Sports Tourism & Travel Technology Computer & Consumer Electronics Internet & Telecoms Vehicles

5 Achieving Business Goals with Content Marketing Understanding the fundamentals of marketing enables our writers to adjust their writing style depending on your particular niche. This expertise in marketing allows them to create and utilize content in the business context to promote your brand more effectively, which helps you acquire more leads. Our 6 Varieties of Content We concentrate on developing high quality content that your target audience will find intriguing enough to share on Social Media. We select the best angle, presentation, and format that motivates them to get the word out about your business. These varieties of content include: On-Page Content We make certain the content appearing on your website is original, informative, and relevant. This on-page content will help establish a better user experience, and inspire targeted traffic to bookmark your website so they'll keep returning for more. Press Release Press releases enable you to make announcements about new services, products, or features on your website. Our press releases increase brand awareness via well-respected information and news channels. Downloadable ebooks, Guides, Infographics & White-Papers This content provides in-depth knowledge about industry-related topics. Offering definitive guides, infographics, ebooks, and whitepapers to your website visitors in exchange for their address can turn these web traffic into loyal customers

6 enewsletters Newsletters are publications designed to connect with your subscriber list through . Our newsletters include news about your company, service or product bulletins, or summaries of recent articles on your blog. Videos and Webinars Educational videos, tutorials, and webinars have become an incredibly valuable form of web content. The unique and inspiring videos we produce for you will allow your audience to keep your brand top-of-mind as a credible source of information. Informative Blog Articles or Magazine Articles We create, produce, and publish insightful articles both on your website and via guest blog appearances as well as on various online magazine sites. Our articles will establish your brand by presenting it's powerful voice and personality. Our content marketing packages don t restrict you to merely a couple of content varieties. Cross-marketing by means of diverse mediums and channels expands your brand reach, elevates your link profile, and enables you to fully grasp your market s behavior in a more comprehensive way. Turning Content Marketing into Context Marketing Google search algorithms now simulate user experience more effectively than ever. Creating content that is solely keyword-based is will no longer provide your website with the online presence it requires. Keeping your target audience in mind throughout our content creation process is the key component to context marketing.

7 Here are 6 critical steps we take to integrate context marketing with your campaign:

8 Our Publishing Process Brown Box Branding has fine-tuned our approaches to ensure our writers produce only the best content for your website. Our content creation team collaborates your project manager and SEO team to formulate relevant topics, develop excellent content, and distribute that content to your target audience via the very best channels. Keyword Research and Selection Our job doesn't end with developing a listing of high-traffic keywords to include in your content. Instead, we use topic modeling throughout our keyword selection process to determine the best keywords and group these to support our content creation team in producing targeted and relevant content. Content Creation Using keyword groups and maps as guides, the content team brainstorms on how the most effective subject areas and angles for your content. Additionally, they work with our graphic artists for content which requires unique designs and layouts, such as infographics, ebooks or white-papers. Content Editing Every piece of content produced is delivered to our editors for evaluation and quality assurance. We have knowledgeable editors on the team to assist our writers and make certain that the Content Approval Once we're finished fine-tuning your content, your project manager will deliver it to you for review. We'll make any adjustments you consider necessary prior to publishing. content we produce is prepared for publication.

9 Publishing Once your content is fine-tuned, we'll get it published.on-page content, blog posts, and everything else going on your website will be delivered to you for upload. You can also hire us to get it done for you. Our team will handle publishing content for third-party publications.