Basics of Social Media

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1 Basics of Social Media Why use it, which channels and what to say Constant Contact 2014

2 Randy Shannon President, Web Strategies Solution Provider/Authorized Local Expert, Constant Contact 2

3 Why are we here today? Constant Contact

4 You are not alone 54% of small businesses need help with social media marketing. 57% of nonprofits need help with social media marketing. Source: Constant Contact Small Business Survey Source: Constant Contact Nonprofit Pulse Survey 4

5 Concerns? Social media looks really interesting, BUT Using new marketing tools sound great, BUT Reading what s being said sounds useful, BUT I hear about new tools and networks every day, BUT I ll never have millions of fans. I don t know what to say on social media. I ll never have a dedicated staff to do it right. I just don t have the time to stay current. 5

6 Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 10% 2008 source: Constant Contact Small Businesses Then & Now study 6

7 Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 87% 2013 source: Constant Contact Small Businesses Then & Now study 7

8 What you do have is powerful Loyal, happy customers An excellent experience Interesting and important things to say! 8

9 Agenda! Why use social media?! The top social networks! What do I say?! Get started today 9

10 Why use social media? Top 5 social networks What do I say? Get started today

11 Why use social media? Your competitors are social 93% 87% 86% Nonprofit B2B B2C Source: Nonprofit Social Networking Benchmark Report Source: Clearpoint Agency Source: Uberflip

12 Why use social media? It influences decisions 74% 55% 68% rely on social networks to guide purchase decisions share purchases on social networks learn more about a charity if they see a friend posting about it Source: Fedelta Source: Fedelta Source: MDG Advertising

13 Why use social media? Engagement is the new word of mouth 13

14 Why use social media? Provide a Wow! EXPERIENCE ENTICE to stay in touch Engagement drives SOCIAL VISIBILITY ENGAGE People 14

15 Why use social media? Top social networks What do I say? Get started today

16 Top social networks Which social media? The top networks Facebook LinkedIn Twitter Pinterest 16

17 Top social networks Facebook Primary Audience All Looking For Useful, interesting, informative content Best For Sharing text, photos, videos and reaching a large audience Used By B2B, B2C, nonprofit 17

18 Top social networks Linkedin Primary Audience Business Looking For Industry news, tips, solutions Best For Sharing thought leadership Used By Mostly B2B 18

19 Top social networks Twitter Primary Audience Young adults Looking For News, brand updates, trends Best For Sharing news, and original and curated content Used By B2C, nonprofit 19

20 Top social networks Pinterest Primary Audience Women, foodies, crafters Looking For Photos, videos, products, tips Best For Sharing visual content for products, how-to, e-books Used By B2C 20

21 Name Facebook LinkedIn Twitter Pinterest Primary audience All Business Young adults Women, foodies, crafters Good for what? Sharing text, photos, video, links Sharing news, product info, testimonials Sharing news, text updates, links to info Pinning photos, video, graphics Best for what? Sharing engaging content, reaching a large audience Thought leadership Sharing original and curated content Sharing products, how-to/tips, e-books 21

22 Why use social media? Top social networks What do I say? Get started today

23 What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not buy now 20%

24 What do I say? What do I say? 50% Entertain, invite conversation, ask questions, images & video

25 What do I say? What do I say? 30% Industry info, hints & tips, curate content

26 What do I say? What do I say? 20% Calls to action, not buy now

27 What do I say? Content ideas 3 questions to ask! What s new at your business/organization?! What did you do recently to help someone achieve success?! What advice have people been asking you for lately? 27

31 What do I say? exercise What s something you could share this week that s entertaining and invites conversation (50%)? What s something you could share this week that s about your industry, hints or tips, or is curated (30%)? What s something you could share this week about your business but is not about buy now (20%)?

32 Why use social media? Top 5 social networks What do I say? Get started today 32

33 Start with Facebook

34 Get started today Tip 1: Create your page! Page vs. profile! Facebook.com/pages/ create! Fill out info! Add logo and cover photo 34

35 Get started today Tip 2: Tell people you re there!! marketing! In your store/office! Website! Events! Business cards 35

36 Get started today Tip 3: Start posting! 50% 30% 20% rule! Use the 3 questions! Ask your audience 36

37 Monday Tuesday Wednesday Thursday Friday Time: morning Time: noon Time: morning Time: afternoon Time: noon Monday motivation quote Did you know? OR Fill in the blank Having a sale this weekend! Fun fact! Check out these tips Glass of wine (celebrate!) One week of Facebook posts

38 Monday Tuesday Wednesday Thursday Friday Time: Time: Time: Time: Time: (Celebrate!) Exercise: Now it s your turn fill this out

39 Summary! Why?! The social networks! Go do it 39

40 Get started today 60-day free trial Want to learn more? Local learning near you Select Resources» Local Learning» Seminars Want help in your area? Expert partners near you marketplace.constantcontact.com Select Services and use search box to find a partner near you. Constant Contact

41 Randy Shannon President, Web Strategies Solution Provider/Authorized Local Expert, Constant Contact 41

42 2014 For Today s Attendees only! Sign up for Constant Contact Toolkit Today & Get a Great Deal! Toolkit Basic o get your first campaign designed FREE ~ or ~ o 50% Off your first month of service Toolkit Essential You get BOTH a FREE Campaign design and your first month at 50% Off! Today only! Packages begin at $20.00 (Money-back guarantee) Not ready to sign up? Try us out for a 60 Day trial today! See your Authorized Local Expert for more info

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need