5 Employee Engagement. Strategies. from. Best Places to Work Winners

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1 5 Employee Engagement Strategies from Best Places to Work Winners

2 Introduction 5 Employee Engagement Strategies from Best Places to Work Winners Having a solid employee engagement strategy can turn current employees into brand ambassadors, amplifying your recruitment efforts year-round. Studies show that happier, more content employees do better work and increase productivity at your organisation and contribute to your overall employer brand strategy. We turned to companies on our Best Places to Work list to see which employee engagement strategies they employ to make their employees happy and their companies thrive. 69% of Glassdoor members say their perception of a company improves after seeing an employer respond to a review Source: Glassdoor Member Survey, October 2014

3 Strategy No. 1 5 Employee Engagement Strategies from Best Places to Work Winners Share the Vision

4 5 Employee Engagement Strategies from Best Places to Work Winners Strategy No. 1: Share the Vision Having a clearly defined mission and vision is critical to ensuring that your company is moving in the right direction. The second step is an even larger challenge for organisations: ensuring each person at the company shares in this vision and knows the role they play in getting your company there. 84% of highly engaged employees believe they can positively impact the quality of their organisation s products, compared with only 31% of disengaged employees Source: Towers Perrin 2005 Global Workforce Survey

5 Case Study: CARFAX 5 Employee Engagement Strategies from Best Places to Work Winners Laser-focused on organisational goals, CARFAX ensures that every contributor at the company shares in the company s overall vision and knows exactly what they need to do to help realise it. Similar to a sports team, CARFAX boasts a group of highly trained players, all with clear roles and responsibilities. When one clearly understands what s expected, and how one contributes to the success of the company, second guessing is removed from the equation. on Glassdoor s US 2015 Best Small & No. 34 Medium Companies to Work for List Want to see the full story? Check out CARFAX s blog post!

6 5 Employee Engagement Strategies from Best Places to Work Winners Action Plan: Company-Wide Huddles These gatherings are a great way to motivate employees and ensure everyone is on the same page regarding company vision. Huddles are also a great opportunity to demonstrate organisational transparency and authenticity, top to bottom. 96% of job seekers say it s important to work for a company that embraces transparency Include in Huddles: CEO Q&A Company Success Metrics The Roadmap to Getting There Source: Glassdoor Member Survey, October 2014

7 Strategy No. 2 5 Employee Engagement Strategies from Best Places to Work Winners Solicit Feedback

8 5 Employee Engagement Strategies from Best Places to Work Winners Strategy No. 2: Solicit Feedback Candidates want realistic job previews before they apply for work at your organisation. Your employees know your company and what each job entails best! Leverage them to promote your company and uncover areas for improvement. Remember: No company is perfect! Research shows candidates want to see the good and the needs to be improved sides of a potential place to work. 68% of consumers trust reviews more when they see both good and bad reviews Source: Revoo Insight Research, 2013

9 Case Study: Intacct 5 Employee Engagement Strategies from Best Places to Work Winners Intacct regularly surveys employees and monitors its feedback on Glassdoor, including anonymous employee feedback regarding job satisfaction, leadership direction, compensation and benefits, culture and work-life balance. Intacct believes that once you understand areas that need improvement, it s much easier to begin making positive changes to the organisation. Committed to building a company of distinction, Intacct leverages employee feedback to help them refine this strategy as they continue to grow. No. 4 on Glassdoor s US 2015 Best Small & Medium Companies to Work for List Want to see the full story? Check out Intacct s blog post!

10 5 Employee Engagement Strategies from Best Places to Work Winners Action Plan: Let Voices Be Heard Reach out to employees and ask them to post company reviews on Glassdoor. It s a great way to ensure you are keeping a real-time pulse on what s going on inside the organisation. Checklist Get recruiters to include a Check us out on Glassdoor! badge with their signatures Ask new hires to submit reviews after their onboarding Send company-wide s encouraging employees to offer feedback Place signs and stickers around the office, encouraging employees to contribute reviews on Glassdoor Communicate during team meetings that you would like to hear from employees Download our 8 Employee Engagement Templates to help you with your strategy!

11 Strategy No. 3 5 Employee Engagement Strategies from Best Places to Work Winners Listen to Employees

12 5 Employee Engagement Strategies from Best Places to Work Winners Strategy No. 3: Listen to Employees Once you have substantial feedback from employees, it becomes critical for an employer to analyse the content and identify common themes, noting areas for improvement. Remember: The end goal of managing your reputation is to attract and retain top talent! 86% of Best Places to Work companies use Glassdoor reviews to keep a real-time pulse on their company s culture Source: Glassdoor BPTW Winners Webinar Polls, November and December 2014

13 Case Study: Zerve 5 Employee Engagement Strategies from Best Places to Work Winners Zerve is proud that its body of employee reviews comes from every team and every level of experience within the company from new interns to veteran leaders, product to customer service, and sales to engineering. Reading its Glassdoor reviews, Zerve noticed that while it tries to provide as many perks and benefits as possible, employee passion and satisfaction is not really driven by little things like ping pong tables and happy hours. Instead, Zerve noted its employees have a deep-seated passion in the company mission and for thrilling partners and customers, as well as a loyalty for teammates. Remember: Extra perks are welcome, but at the end of the day, they won t determine whether employees are truly happy and fulfilled. on Glassdoor s US 2015 Best Small & No. 37 Medium Companies to Work for List Want to see the full story? Check out Zerve s blog post!

14 Action Plan: Identify Key Trends 5 Employee Engagement Strategies from Best Places to Work Winners As you analyse reviews, note employees likes and dislikes. Weave the positives into job descriptions so that potential hires and new hires know what each position entails. By being transparent about the pros and cons, employers help set up future employees for success. Don t have time to read all your reviews? Glassdoor has quick assessment tools. For example, Glassdoor Insights lets you review top-level sentiments and identify key themes in your Glassdoor reviews. PROS CONS Source: Glassdoor Member Survey, October 2014

15 Strategy No. 4 5 Employee Engagement Strategies from Best Places to Work Winners Respond to Feedback

16 5 Employee Engagement Strategies from Best Places to Work Winners Strategy No. 4: Respond to Feedback It s one thing to receive feedback and read what employees are saying, and another to act on it! Be sure that you are utilising feedback to make your company the best place to work. 55% of Best Places to Work companies say they respond to reviews on Glassdoor. Source: Glassdoor BPTW Winners Webinar Polls, November and December 2014

17 Case Study: Opower 5 Employee Engagement Strategies from Best Places to Work Winners As a growing company, Opower faced a challenge maintaining its culture across global offices, including London. This year, an employee left a review noting that although they loved working at Opower, they had two issues: 1 2 The London office wasn t getting enough swag! The company review cycle wasn t optimal. Because of that employee feedback on Glassdoor, Opower s People Team jumped into action and sent a box of swag and a handwritten note to the London office. Then they got to work tailoring review cycles for employees working in different countries, a great way to ensure everyone at Opower feels included and valued, even if they are thousands of miles away from HQ. On average, Opower responds to more than 90% of reviews, both negative and positive on Glassdoor s US 2015 Best Small & No. 25 Medium Companies to Work for List Want to see the full story? Check out Opower s blog post!

18 5 Employee Engagement Strategies from Best Places to Work Winners Action Plan: Embrace. Share. Summarise. 3 Steps to Make Your Company Stronger: 1 Embrace Transparency The days of one-way conversation are over. The more transparent you are as an organisation, the healthier your culture will be. 1 2 Share What Makes You Unique Don t be shy to post photos, videos and company updates. 1 3 Get Executive Support Summarise activity on Glassdoor to your Executive Team and point out the trends, good and bad.

19 Strategy No. 5 Invest in Employees

20 5 Employee Engagement Strategies from Best Places to Work Winners Strategy No. 5: Invest in Employees Employers are starting to realise the ROI behind engaged employees. According to the Workplace Research Foundation, highly engaged employees are 38% more likely to have above-average productivity. And this engagement tends to have a ripple effect. Engaged employees lead to higher service, customer satisfaction, increased sales and profit, and higher shareholder returns. Increasing employee engagement investments by 10% can 1,500 increase profits by per employee, per year Source: Workplace Research Foundation

21 Case Study: MediaMath 5 Employee Engagement Strategies from Best Places to Work Winners MediaMath believes in sharing the company s long-term success with the people making it happen everyone there enjoys equity in the company. MediaMath believes this is a great way to align interests and encourage employees to think long-term about investing in relationships, internally and externally. To that end, MediaMath invests much time and resources into onboarding and training programs to meet the learning needs of a growing global employee base working in a dynamic industry. on Glassdoor s US 2015 Best Small & No. 12 Medium Companies to Work for List Want to see the full story? Check out MediaMath s blog post!

22 5 Employee Engagement Strategies from Best Places to Work Winners Action Plan: Promote From Within When new positions open, look to promote from within. This helps challenge employees, which, in turn, leads to more growth and positions for more superstars to step into! It s a virtuous cycle and one of the most important keys to success. Companies with engaged employees outperform those without engaged employees by 202% 3 Ways to Invest in Your Employees: 1 Promote From Within 2 Distribute Company Equity to Employees 3 Invest in Onboarding and Training Programs Source: Dale Carnegie

23 5 Employee Engagement Strategies from Best Places to Work Winners 5 Employee Engagement Strategies Summary 1 Share the Vision Clearly define your organisation s mission and the role each team plays in getting there 12 Solicit Feedback Send company-wide s encouraging everyone to offer feedback 13 Listen to Employees Company Word Clouds allow you to address top level sentiments and identify key themes from employees 14 Respond to Feedback Pull insight reports for your Executive Team and act on feedback to improve your organisation 15 Invest in Employees Filter feedback across the organisation to help ensure every member is compensated fairly

24 5 Employee Engagement Strategies from Best Places to Work Winners How to Qualify to Become a Best Place to Work There is no traditional submission form required for this process. Unlike other workplace awards, the Employees Choice Awards are based entirely on employee feedback and are determined using company reviews shared on Glassdoor. Note: you are welcome to encourage employees to share feedback, but do not use incentives to generate positive feedback. Companies must have received at least 20 company reviews from UK-based employees.

25 It s easy to get started! Sign up for a FREE Employer Account to start monitoring your brand reputation today. About Glassdoor With millions of company reviews, salary reports, interview reviews and benefits reviews on more than 445,000 1 companies worldwide, Glassdoor is a trusted and transparent place for today s candidates to search for jobs and research companies. Glassdoor helps employers across all industries and sizes advertise their jobs and promote their employer brands to a wellresearched, highly selective candidate pool. By advertising jobs via mobile devices, alerts and throughout Glassdoor, employers influence candidates at the moment they re making decisions. This results in better applicant quality at a significantly lower cost-per-hire compared to traditional job boards. 2 To get involved in the conversation on Glassdoor and start managing and promoting your employer brand, employers@glassdoor.com, call (415) or visit For the latest in recruitment marketing tips, best practices and case studies, follow us on 20 Sources: 1 Glassdoor Internal Data, September 2015; 2 Brandon Hall Group Report: Understanding the Impact of Employer Brand, November 2014