Education & Training Plan. Green Management Certificate Program

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1 Office of Professional & Continuing Education 301 OD Smith Hall Auburn, AL Contact: Shavon Williams Last revised April 16, 2015 Auburn University is an equal opportunity educational institution/employer. No refunds can be issued after the start date published in your Financial Award document. Education & Training Plan Student Name: Start & End Dates: / / to / / Green Management Certificate Program MyCAA Information Course Code: AU - GMA2 Program Duration: 9 Months Course Contact Hours: 270 Student Tuition: $3,950 Mentor Supported This training program combines a two course training track: Green Management Green Marketing Management The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. This Green Management program provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green. The Job Outlook The U.S. Bureau of Labor Statistics does not classify project management as an occupation, so it does not track job outlook for this profession. However, it tracks construction managers and computer/information systems managers, which include project managers. The outlook for construction managers and computer/information systems managers is better than average 17 percent anticipated through In addition, the Bureau of Labor Statistics, in a 2006 article, notes that managing projects is "an increasingly important responsibility for many workers, as more organizations use teams and project-based methods to get work done."

2 Certification: Upon successful completion of our Green Management course, students will be prepared to sit for the NCCB national certification exam to become a Certified Green Management Associate (CGMA). Green Management 135 Hours Overview The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. This Green Management course provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to proactively manage environmental issues and realize the business benefits of going green. Smart business understands that their competitive advantage lies at the cutting-edge of the green shift. This Green Management course presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company. After completing this course, you should be able to: Define the core elements of green strategic planning Identify environmental management systems Define the fundamentals of eco-design and green marketing Identify alternatives to petroleum Identify strategies for nurturing a green-minded and innovative workforce Outline Green Management Module 1 Green Strategic Planning Changing Management of Environmental Issues Guiding Principles Executing a Green Strategic Plan Leadership Strategic Vision Key Market Influencers Risk & Opportunity Assessment Environmental Management Systems Compliance Framework Ownership, Collaboration & Communication

3 Green Management Module 2 Green Design & Green Marketing Fundamentals of Eco-design The Role of Government Adapt or Die Moving Green Products to the Mainstream Public Opinion in Different Regions Green Marketing Claims Supply Chain Drivers Legislation & Policies Logistics Optimization Green Management Module 3 Alternatives to Petroleum Conservation Energy Value Chain Energy Options Government Influence Emissions Trading Action on Climate Change About Carbon Markets The Future of Trading Green Management Module 4 Greening Human Resources Nurture a Culture of Innovation Evolution of the Talent Problem Sustainability & Human Capital Management Types of Workers HR Processes on the Supply Chain Innovation s Return on Investment Road Map for the Future Trends & Forecasts Business Opportunities Green Marketing Management 135 Hours Overview Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of

4 product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner. After completing this course, you should be able to: Define the core elements of strategic green planning Comprehend the environmental effects of consumption Identify strategies to deliver value via a sustainable supply cycle Identify features of consumption in households and industries Identify the steps for reporting the economic and environmental value of green marketing Outline Green Marketing Management Module 1 The Consumption-Environment Interface An Overview of Green Marketing An Overview of Strategic Green Planning The Environment and consumption The Environmental Effects on Consumption Green Marketing Management Module 2 Providing Value via Sustainable Marketing Strategies Discovering Value via Market Analysis Communicating Value via Integrated Marketing Programs Producing Value via Innovation Delivering Value via Sustainable Supply Cycle Strategies Delivering Value in Retailing Proclaiming Value via Sustainable Pricing Strategies Green Marketing Management Module 3 Macroeconomic Energy Consumption The Role of Household Consumption Energy Consumption in the Services Sector Energy Consumption in the Transportation Sector The Role of Industrial Consumption Green Marketing Management Module 4 Green Marketing and Sustainability Reporting Reporting Value to Stakeholders Purposes of Sustainability Reporting Reporting Economic Value Reporting Environmental Value Reporting Social Value

5 Required Materials: Green Marketing Management by Robert Dahlstrom Good to Green by John-David Phyper & Paul MacLean System Requirements: Internet Access Broadband or high-speed internet access is strongly recommended. Broadband includes DSL, cable, and wireless connections. Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible. Hardware Virtually all Windows-Mac hardware configurations and processors are acceptable. 1 GB RAM recommended Software Operating Systems o Windows XP or Vista and Mac OS X 10 and higher Web Browsers o Mozilla Firefox 2 and 3 (previous versions will work also) o Internet Explorer 6, 7 and 8 o Safari is not currently recommended as it cannot display certain Moodle editing menus for both students and instructors Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions) Adobe Flash Player Adobe Acrobat Reader Apple Quicktime Windows Media Player Real Player PowerPoint Viewer (use this if you don't have PowerPoint)

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