Vizergy Marketing. Achieve more with

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1 Vizergy Marketing Achieve more with

2 Key Features of Vizergy PRODUCT STRATEGIES KEY FEATURES Generate online bookings OPTIMIZATION Increase deliverability Higher open rates Higher conversion rates Automated campaigns Robust Reporting Dynamic Content CONTENT DISTRIBUTION PERFORMANCE REFLECTION

3 OPTIMIZATION During the OPTIMIZATION process we review your database and current marketing strategy. We then work with your team to determine the most effective segmenting techniques, customer profile elements and automation needs. Strategy o We analyze your current campaign strategies and your marketing plan as a whole o We automatically populate your database with any opt-ins o We review your target audience and demand generators to determine segmentation methods The text is blacked out for confidentiality purposes. o We set up web forms to build unique profiles of both new and existing customers Automation o We set up automated campaigns for new sign ups and RFP requests o We set up automation for second sends on campaigns to further encourage customers to open and interact with the message o We review additional opportunities for campaign automation and implement setups Our Goal: To ensure your marketing efforts are maximized to engage customers with the right message to the right person at the right time.

4 CONTENT DISTRIBUTION As part of our CONTENT DISTRIBUTION process we make sure you have a solid strategy to execute your marketing plan. Digital Content Calendar and Content Storage o We provide access to an online content calendar to help you best manage your campaigns o We customize your content calendar with engaging campaigns to align with seasonal and demandoriented topics Content Optimization The text is blacked out for confidentiality purposes. o We ensure the highest deliverability of your content by previewing your s through spam check o We offer A/B testing to allow you to test varied content and subject lines to compare conversion rates o We preview your s across devices and domains for maximum compatibility Responsive Templates o We create a responsive template to maintain consistent brand experience across customers devices o We implement Share to Social functionality within templates to amplify your opportunities for reach and engagement Our Goal: To support your marketing efforts with strategic content that has been segmented and tested for higher deliverability and interaction.

5 PERFORMANCE REFLECTION During the PERFORMANCE REFLECTION process we review our clients efforts to make sure they are met with meaningful results. Campaign Reporting o We offer reporting to track opens, clicks, forwards and opt-outs to show how impacts your overall marketing performance o We provide link tracking analysis to show how customers interact with your s The text is blacked out for confidentiality purposes. o We track your Share to Social engagement to see the extent of your interaction and reach Training and Support o We give direct access to Vizergy s excellent Customer Service team o We train your team to set up, understand and utilize the features of Vizergy s service o We offer ongoing training on best practices to ensure you are up-to-date on marketing trends Our Goal: To ensure you know how customers are responding to your s and understand practices that will maximize your marketing efforts.

6 Product Details and Pricing Page Blank For Confidentiality Purposes

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