Unit 18: Video production and editing (LEVEL 3)

What do candidates need to handle in order to be able to work on a video?
What is one example of a video that can be used for a small - scale production?
What type of special effects are used in a video?

Transcription

1 Unit 18: Video production and editing (LEVEL 3) Learning outcomes By completing this unit, candidates will have the technical skills and awareness of creative conventions for producing small-scale videos for specific purposes. Through their practical experiences candidates will be able to: research and plan for video productions as part of a team record material using appropriate sets, lighting, sound equipment and other resources demonstrate skills in post-production work such as vision mixing, continuity, sound overlay and titling, and evaluate both the quality of their product and their success as a team. Assessment objectives 1 Analyse and compare professional videos Knowledge, understanding and skills Two videos chosen from: eg: music videos, eg for groups, individual artistes corporate videos, eg company, college information videos, eg Health and Safety video for websites, eg news, events instructional videos, eg fitness, how to play guitar training videos, eg lifting patients, handling heavy goods promotional videos, eg for a holiday resort, religious group hobby videos, eg on fishing, compilation of edited football matches events videos, eg weddings Formats: length video or DVD Intentions: viewing context, eg at home, in house purpose, eg to inform, entertain, persuade, educate target audience Content and conventions: camera shots, eg establishing, insert, close-ups dialogue, eg scripted, unscripted, voice over music, eg genre, used as theme music, used as background music titling/credits presenters and actors: local talent, celebrities editing techniques, eg wipes, dissolves special effects, eg chromakey, rotation, flips treatment, eg authoritative or informal style, use of jargon, technical words or buzz words OCR Level 3 Nationals in Media 1

2 Assessment objectives 2 Working in a team, plan a video production 3 Working in a team, produce and edit the chosen video 4 Evaluate the video and the production process Knowledge, understanding and skills Hold meetings Plan content Conduct audience and content research Produce a storyboard and scripting as appropriate Allocate roles Produce a production and post-production schedule including: resources technical equipment, space, locations, people, props and costumes, transport, weather needs time interim deadlines, availability of people and other resources, manageable targets budget health and safety - risk assessments ethical/legal considerations contingency plans Techniques: camera techniques lighting techniques directing skills sound recording techniques/use of microphones appropriate use of cables (grip skills) image capture cropping and timelining using transitions and effects establishing narrative and continuity Manipulate sound: capture/add sound extract sound where required use fades and overlay use sound FX Generate titles: produce text titles using software position titles with images and sound Gain feedback from a client or focus group: questionnaire interview record audience response describe strengths and weaknesses Evaluate video: technical quality creative quality in relation to the original intentions of the video compare with professional videos Evaluate production process: work of team own performance 2 OCR Level 3 Nationals in Media

3 Assessment This unit is centre-assessed and externally moderated. In order to achieve this unit, candidates must collate a portfolio of evidence showing that they can meet all the assessment objectives. Portfolios of work must be produced independently. They will need to be made available, together with witness statements and any other necessary supporting documentation, to the OCR Visiting Moderator when required. Guidance on assessment and evidence Candidates should gain knowledge, understanding and skills through practical tasks related to their own productions as well as to professionally produced videos. It is intended that small scale videos are produced here such as instructional or music videos rather than large-scale products such as films or television programmes that can be produced in Unit 22 Film and television production and editing. This unit can use scripts produced in Unit 21: Writing for the screen, and soundtracks produced in Unit 18: Audio for the moving image, or music tracks produced for Unit 25: Music recording and production. Evidence for some individual candidates may also be produced for Unit 6: Production management in media organisations. Candidates should work in teams of a size that enables them to make a significant contribution to the video. They may carry out one discrete job role such as a camera operator or can multitask. There is no requirement for all candidates to take on the same responsibilities for researching, filming and editing. For Assessment Objective 1, candidates should have the opportunity to investigate a range of video products, although only analyses for two products need be presented as evidence for the unit. Evidence could take the form of a written report or a verbal presentation supported by a witness statement. For Assessment Objectives 2 and 3, evidence for the schedule and scripts/storyboards must be written. Other evidence could take the form of production diaries or minutes of meetings. It is expected that evidence for Assessment Objective 3 will take the form of a copy of the final video supported by a tutor witness statement identifying the standard of the individual candidate s work and their contribution to the team. For Assessment Objective 4 the evaluation could take the form of a written report or a verbal report supported by taped evidence or a tutor witness statement. The tutor may take the role of client. OCR Level 3 Nationals in Media 3

4 Signposting to Key Skills 4 The unit contains opportunities for developing the Key Skill, and possibly for generating portfolio evidence, if teaching and learning is focused on that aim. Key Skill reference Key Skill reference Key Skill reference C3.1a 4 N3.1 IT3.1 4 C3.1b N3.2a IT3.2 C3.2 4 N3.2b IT3.3 4 C3.3 4 N3.2c N3.2d N3.3 Mapping to National Occupational Standards Occupational Standards Editing (Skillset) Vision Control (Skillset) Unit Number E9 E10 E11 VC3 Title Edit materials using on-line video-tape equipment Edit materials using non-linear equipment Assemble pictures and sound to specification Monitor and control camera output parameters during recording and transmission Resources This section provides suggestions of suitable resources. The list is neither prescriptive nor exhaustive, and candidates should be encouraged to gather information from a variety of sources. Some suggested resources are intended for tutor use. The resources in this section were current at the time of print. For the most up-to-date list of resources please refer to our website: Publications Hanson, M. & Walter, S. (2004) Jones, C. & Jolliffe, G. (2000) Lyver, Des. et al. (1999) Lyver, Des. (2001) Musburger, Robert, B. (2002) Motion Blur: Onedotzero s Adventure in Moving Image Laurence King The Guerilla Film Maker s Handbook Continuum International Publishing Basics of Video Production Focal Press Basics of the Video Production Diary Focal Press Single Camera Video Production Focal Press 4 OCR Level 3 Nationals in Media

5 Grading Assessment Objective AO1 Analyse and compare professional videos Pass Merit Distinction Candidates will make a simplistic and general description of format, content, conventions, and target audience. The intentions will be briefly stated. Candidates will make a detailed description of format, content, conventions, and target audience. The intentions will be explained with reference to the target audience. Candidates make a detailed description of format, content, conventions, and target audience giving clear examples from the professional videos. The intentions are explained with reference to a closely defined target audience. AO2 Working in a team, plan a video production Candidates will hold a short meeting and decide on the main areas of content. A limited amount of research is carried out. They produce a basic storyboard or script as appropriate. They allocate roles based on personal likes rather than skills. The plan for video production will be complete, but there may be gaps or planning may not reflect best practice. Candidates will hold a meeting and make detailed decisions relating to the main areas of content. A range of research is carried out. They produce an effective storyboard or script as appropriate. They allocate roles based on personal skills. The plan for video production will be complete and reflects best practice. Candidates hold a meeting and plan more if necessary. They make detailed and creative decisions relating to all areas of content. A range of primary and secondary research is carried out. They produce an effective storyboard or script as appropriate that clearly show an understanding of professional conventions. They allocate roles based on personal skills and negotiation within the group. The plan for video production will be complete, covering contingencies and reflects best practice. AO3 Working in a team, produce and edit the chosen video The video produced may contain minor gaps or minor technical errors. Filming will be competent but there may be some unsteady camera work, poor lighting or inaudible sound. Conventions of the genre/format will be evident most of the time. Editing will be competent but there may be some continuity problems, technical The video production will be technically competent throughout. Conventions of the genre/format will be followed throughout. Editing and other post production work will be competent with no errors and with consistent continuity and clarity of meaning. There are few problems in how the team operates and they The video production will be technically competent throughout showing a high degree of creativity or originality. Conventions of the genre/format will be followed throughout. Filming will be proficient, with the camera used for creative meaning. Lighting, sound and mise en scene will be used to suitable effect. OCR Level 3 Nationals in Media 5

6 Assessment Objective Pass Merit Distinction errors or problems in meaning as a result of poor post production work. There may be problems in how the team operates because of absences or lack of effort. They may not keep to deadlines. generally keep to deadlines. Editing will be skilful and invisible, with continuity, effects, post-production additions and sound all creatively utilised within the intentions of the production. Contingency plans are put into effect if necessary. The team operates effectively and they keep to deadlines. AO4 Evaluate the video and the production process Candidates present the video to a client or focus group. They make a brief and subjective evaluation of the quality of the video. The evaluation focuses on their work rather than the work of the team. There is little evaluation of the effectiveness of the production process. Candidates present the video to a client or focus group. They make an objective evaluation of the video that refers to feedback. The evaluation focuses on their work and the work of the team. There is some evaluation of the effectiveness of the production process. Candidates present the video to a client or focus group. They make an objective and detailed evaluation of the video that refers to feedback. There is an in-depth evaluation of their work and the work of the team that suggests improvements. There is a comprehensive evaluation of all areas of the production process and some potential amendments are described. 6 OCR Level 3 Nationals in Media