1 An Event App Designed to Engage Suite R, Medina Chambers, Town Quay, Southampton, SO14 2AQ T: E:
2 Introduction Today, the use of mobile technology is at an all-time high, with the vast majority of us having access to a smart device of some kind. Whether it s a phone or a tablet, they ve become an everyday item for most of us, like our house keys or wallet. This technology has impacted everything, from how we communicate with each other, to how we share information. We no longer need to sit at a desktop computer to communicate with our friends and colleagues; everything can be done through our phones and tablets. Whether you re holding a product launch, art exhibition or a team-building weekend, mobile apps and smart devices are now essential tools for anyone looking to host or plan one of these events. No longer a trend, this new standard means that event planners have the ability to provide attendees with all the information they need directly to their phone. The days of bulky, expensive programme schedules filling up the bins at your event are over. Not only does an event app provide easy access to event information without the need for bulky brochures, they also provide the ability for attendees to seamlessly communicate with each other. Whether its for networking or socialising, event apps provide the tools for your attendees to get to know each other and engage with the event through the built-in activity stream or by direct messaging. With interactive schedules, maps, calendars, bios, image galleries, video feeds, notifications and more, attendees at your event will have all the information they need in the palm of their hands. Large or small event, product launch or a team-building day, a mobile event app will keep your attendees informed and engaged before, during and after your event....so what is an Event App?
3 A powerful and flexible schedule Multi-Track Schedule Add multiple concurrent tracks and keep everyone organised. Robust Personalisation Allow attendees to customise their event experience and create a personalised agenda.
4 Detailed Descriptions Include detailed session descriptions, documents, polls, reviews, and much more! Advanced Search & Filters Make finding sessions to attend easy with advanced search and filtering options.
5 A fully-featured event guide About Describe your event and include information attendees need to have. For example, registration information, wi-fi passwords, travel information, etc. Exhibitors Share a list of exhibitors and make it easy for attendees to find booths and connect with exhibit staff.
6 Speakers Include a list of speakers and their detailed profiles, bios, documents, and a list of sessions they will be involved in. Sponsors Give your sponsors the exposure they want with detailed profiles, documents, and the ability to create in-stream social ads that blend with the social content in your app.
7 Distribute Files Effortlessly Upload PDF, PPT, DOC or other file formats and distribute them instantly to attendees. Gone are the days of scrambling to share slides or other conference materials; they are all in your app and available for instant downloads. Simple Note-Taking Give attendees an easy way to take notes in the app and effortlessly export them after your event. Attendees can tag speakers, sponsors, sessions, or even their peers, to organise notes around interactions and experiences at your event. Gather Feedback Gather feedback from attendees effortlessly and use that data to improve your next event. You can configure security settings, such as the visibility of rating information, to customise feedback functionality to your unique needs.
8 Interactive Exhibit Maps Help attendees find their way around your venue and connect with sponsors and exhibitors, by sharing an interactive map with them. Location Maps Add points of interest, like the venue, preferred hotels, nearby restaurants and any other location-based information, on an interactive map.
9 Networking and Engagement
10 Keeping it social We are all familiar with the impact Facebook and Twitter have had on the way we communicate with each other. These two giants, along with many others, are now referred to as social networks or social channels. You can now tap into this by giving your attendees their own private event-based social network, allowing them to communicate and share their thoughts with other attendees. This is a great way to encourage networking opportunities and generate engagement at your event. Attendees can share their comments and photos to the event s stream or via private messages, all within your event app. Every attendee at your event will generate their own personal profile when they check in; this can be viewed by other attendees and used to generate networking opportunities.
11 A private social network for your event Messages Kick-start conversations by allowing attendees to share messages right to the private social timeline. Think of messages like a private Twitter feed - a way to share thoughts and impressions quickly and easily. Photos Help attendees convey their experience, by allowing them to share photos straight to the event s private timeline. Anyone who s part of your private event network can jump in with likes and comments to keep the conversation flowing.
12 People Encourage networking, with updates on the timeline that introduce people joining to the networking community. Tapping on a person s name takes the user straight to their personal profile. Tweets Provide a seamless social experience by automatically pulling in your Twitter #hashtags helping attendees to share tweets and cross-post content to Twitter. News Help attendees stay up to date with content you share, by adding a news feed. Recently published stories will automatically update within the event timeline.
13 Profiles that facilitate networking Profiles: Connections: Private Messaging:
14 Real-time polling that drives participation Create quick polls to get instant feedback from attendees or make sessions interactive. Quick polls are easy to create and manage, with results being calculated in real time. These results can be shown on both the app activity stream and the social wall if required. Control the conversation Our social management tools keep you in full control of the social experience, with the ability to instantly remove posts, interact with attendees, and keep the conversation flowing, right from the app s admin area.
15 Integrated and connected In this day and age, social networks have become common place, with dedicated apps for each network being available for every kind of device. With seamless integration, a user can log in to your event via any of their chosen social network accounts if they wish. This adds convenience and speed to the process, and removes the need to remember yet another login password. As part of this seamless experience, users can also share their thoughts, comments and pictures directly to the event activity stream and their social network of choice at the same time. Options, such as which social networks are available and whether content can be shared via these channels, is controlled through the app s CMS (Content Management System). Because each event has its own individual requirements, options can be turned on and off as required.
16 Social Media Wall
17 Your social content on display Why not have a real-time display solution that takes the photos, messages, and comments, along with other event content and displays, via any screen at your event. Keep attendees engaged with a steady stream of fresh, personalised, user-generated content. At the same time, why not get ongoing feedback throughout the event by publishing polls, or host in-event competitions ideal for team-building events. With a social wall at your event, you can seamlessly bring exhibitors, speakers and attendees together within one activity stream; at the same time you have the perfect platform to promote your sponsors, should you wish to. Social Ticker - every like and comment is shown in real time in the social ticker.
18 Messages Messages posted by attendees will appear on the wall instantly, extending the reach of the content shared in your app and promoting engagement. Photos Photos posted in your app will appear in large format for everyone to see, adding a new and exciting dimension to the digital experience at your event.
19 Flexible and Customisable Pick and choose the content you want to display, and customise other aspects of your social wall instantly. Access your social wall through a link you can open in any web browser. Works on Any Display The social wall is web-based and scales effortlessly to fit any device. Use an ipad, big-screen TV, or a large-format projector...your app s social content will look great anywhere.
20 More key event features include... Instant Updates - Last-minute changes are a reality that event planners are used to. We remove the stress with instant content updates. Offline Mode - Not all venues have great wi-fi, so we made sure that attendees can access content with or without a connection. Detailed Analytics - Learn from how attendees use your app, enhance the learning experience, and catch any problems before they start.
21 Manage, Monetise and Measure Your Event App
22 You always have control at your event Whether you need to moderate the social feed or update last-minute information, everything is accessible through the event app s CMS (Content Management System). Drive engagement for your sponsors by generating relevant ads that will automatically appear in the event activity stream, or promote their documents that can be downloaded directly. You could even promote a special-offer code that can be used for product purchases at your event. You have numerous options available to you within the app s CMS, all of which are manageable and measurable. This information can then be exported and presented to current and future sponsors to develop further events.
23 Instant updates and social moderation Whether it s tweaking last-minute content or managing the social feed within the activity stream, you are always in control. Pick and choose the content you want to display.
24 Push messages and quick polls Stay in touch with attendees and get constant feedback. With push notifications you can communicate directly to individuals or a group of attendees. With quick polls you have the ability to get constant feedback on your event, and can encourage attendee engagement at the same time.
25 Monetise the social way Drive Engagement for Sponsors Say goodbye to disruptive and ineffective banner ads. Social ads blend naturally with social content in your app and deliver authentic engagement for sponsors. Activity Stream Ads A fully customisable sponsored post with an image and action button. App Download Promote a mobile app with direct downloads from the App Store.
26 Document Downloads & ecommerce Making documents available to attendees has never been easier. Anything from e-books to brochures can be made available to attendees and promoted through the activity stream. As an event administrator, you can also prompt and promote special-offer codes or product promotions that may only be valid to attendees at your event. The bottom line is, you have full control and can edit, promote and update in real time. Document Downloads Share and promote any document with an image and direct download. ecommerce Promote a special-discount code or product-purchase opportunity.
27 Sponsored Sessions & Gallery Why not give your sponsors some screen time? Event sponsors can have their own ads that appear on the activity stream, but why not take it to the next level and promote a session that features your sponsor? Sponsored Session Promote a session that features one of your sponsor s employees. Gallery Upload one or more image to show a product, service, location, etc. With activity stream galleries you can share a group of images with everyone at your event.
28 Join the social ad revolution Social ads win every time when compared with banners. 52% of consumers look at in-feed native ads more frequently than banner ads. 97% of mobile media buyers report that native ads are effective for branding. 2% of consumers look at native ads more than the social or editorial content itself! 18% of native ads saw a higher lift in purchase intent compared to banners. Create ads with ease Choose Ad Type Choose from 6 distinct ads designed to drive leads and engagement. Design Easily customise and configure ad copy, button labels, and graphics. Configure Set how many times the ad is displayed and moved to the top of the timeline.
29 Measure and report results Give your sponsors relevant data on how their ads performed during your event. Our event app gives you the ability to track ad performance so you can share results and leads with sponsors. Impressions - Understand how often an ad is being seen. Actions - See how ads perform and measure actions. Export & Share - Share data and leads with your sponsors.
30 Measure Event Performance
31 Real-time insights Don t leave the success of your event to chance; leverage the insights that our data-driven event apps deliver. Measure app adoption, engagement with social content, and other metrics in real-time so you can amplify what works and fix what doesn t. - Downloads - Sessions - Profiles - Messages - Photos - Interactions
32 Quantify engagement See the social content your attendees are sharing and quantify their overall participation with detailed social analytics. Know exactly how many photos, messages and interactions your attendees are contributing, while also seeing the content itself, right from your event dashboard. Identify influencers See which attendees are contributing the most and shaping the conversation at your event. Knowing your influencers is invaluable. Having this data helps bring those insights to the surface, with an engagement score that values the quantity and quality of content shared.
33 Boost engagement on demand Use the tools built into your event app to boost attendee participation. - Push Notifications - Quick Polls - Social Content - Sponsored Posts See what s working, fix what isn t Get deep insights into each feature, including ratings and reviews left by attendees. Compare Compare statistics on every key element of your event. For example, see which are the most popular mobile devices or operating systems.
34 Schedule See which talk was the most popular with the attendees at your event, and use this information for future planning. Speakers See which speaker at your event was the most popular, who left reviews and what they had to say.
35 Sponsors See which sponsors were the most popular at your event and use this information for future planning. Exhibitors How popular were the exhibitors at your event? Feedback to them relevant data, and use this for future planning.
36 Measure sponsor ROI If you re using the event app s monetisation features, you ll also get real-time analytics, including a list of trending sponsors, most successful ads, and a full run-down of leads generated by each ad. Easily export that data and share it with your sponsors.
37 Get in touch to see how we can help make your event more successful Suite R, Medina Chambers Town Quay, Southampton SO14 2AQ
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