Informatica. Andreas Skoglund Sr Sales Consultant

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1 Informatica Andreas Skoglund Sr Sales Consultant 1

2 Agenda Informatica overview Focus areas Demo IDQ 9, collaboration Business vs IT 2

3 Informatica The #1 independent leader in Integration Founded: 1993 $ Revenue: $501 million $500 5-year Average Growth Rate: 18% per year $450 Customers: 4, of Fortune %+ of Dow Jones $400 $350 Government organizations in 20 countries $300 # 1 in Customer Loyalty Rankings Partners: 400+ Major SI, ISV, OEM and On-Demand Leaders Employees: 2,000 $250 $200 $

4 Informatica The Integration Company 4

5 Informatica The Integration Company 5

6 6 Integration

7 Integration Related Challenges Single View of Truth Heterogeneous data Disparate Source Systems Complex Structures The biggest barrier to creating a single view of the truth is fragmentation, which causes the business to make decisions on unreliable data. Improve Efficiency and Reduce Costs Do more with less Reliable and Scalable DI Architecture Integration Competency Centres (ICC) DI Related Challenges Modernise Business Governance Risk Compliance SOX, Basel II, HIPAA Access & Role Management Provisioning & Auditing Legacy Retirement Archiving IT Systems/Services Agility Governance is today s main driver that is urging companies to develop an infrastructure to protect data, meet business goals and compliances. IT structures and operations are continuously evolving demanding a rapid adoption of change with a minimal impact on day-to-day operations & service delivery. Organizations are introducing shared services framework to leverage on technology, resource and best practices to reduce application maintenance and staffing costs by 50%. Source:- Gartner 7

8 The Informatica DI Platform Övergripande, Enhetlig, Öppen och Ekonomisk Warehouse Migration Test Management & Archiving Consolidation Master Management Synchronization Complex Event Processing B2B Exchange Ultra Messaging SWIFT NACHA HIPAA Cloud Computing Application base Unstructured Partner 8

9 The Informatica DI Platform Övergripande, Enhetlig, Öppen och Ekonomisk Improve Decisions Modernize Business Improve Efficiency & Reduce Costs Mergers Acquisitions & Divestitures Acquire & Retain Customers Outsource Non-core Functions Governance Risk Compliance Increase Partner Network Efficiency Increase Business Agility SWIFT NACHA HIPAA Cloud Computing Application base Unstructured Partner 9

10 The Informatica DI Platform How does it fit inside the IT landscape? Operational Applications Integration Applications CIF Legacy Legacy Systems Third Party Integration Platform Deliver Timely, Trusted, Relevant Integration Integration Analytical Portal/ Dashboard Legacy Systems Marts Business Intelligence Warehouse 10

11 Informatica DI Platform Why customers select Informatica? Comprehensive Unified Deliver timely data to the business - Supporting the complete data integration lifecycle - Enabling any data integration project - Delivering at any latency Maximizing productivity - Role based collaboration - Shared services - Consistent interfaces Open Open integration with heterogeneous applications - Accessing data from any source - Mitigating risk by working with what you have now and in the future Economical Economical approach to Integration - Reduce TCO, Do more with less. - Fast ROI 11

12 12

13 13 Quality

14 Business Challenge: Ad Hoc Quality Hard to find the problems, hard to fix them BI Application Customer Service Portal Sales Automation Application Lack of Comprehensive Tools Ad-hoc approach CUSTOMER ORDER PRODUCT CUSTOMER INVOICE PRODUCT PRODUCT ORDER INVOICE CUSTOMER ORDER INVOICE CUSTOMER ORDER PRODUCT Unable to apply and standardize data quality rules across applications Bad data flows from application to application, causing projects and processes to fail. Poor data quality costs millions. 14

15 Six Types of Quality Dimensions Completeness What data is missing or unusable? Conformity What data is stored in a non-standard format? Consistency What data values give conflicting information? Accuracy What data is incorrect or out of date? Duplicates What data records or attributes are repeated? Integrity What data is missing or not referenced? 15

16 US Customer Master - Examples COMPLETENESS CONFORMITY CONSISTENCY DUPLICATION INTEGRITY ACCURACY 16

17 General Market Requirements for Quality Analysis Parsing, Address Matching & Monitoring & Discovery Standardization ValidationDe-duplication & and Reporting Enrichment And do this for all data types 17

18 Informatica 9 Approach The right people, process and tools Unified role-specific tools for all stakeholders Comprehensive support for all data and all purposes Open to all applications Business Analyst/ Steward Line of Business Manager IT Centralized Quality Rules Rules Rules Rules Quality Customer Order Product 18

19 Quality Process Analysis Detection Measurement Monitoring Profilling Quality Rules Define rules Set targets Design quality improvements processes Matching cleasing Relationship Consolidation Identity resolution Standarization Parsing Correction Enhancement 19

20 20

21 21 ILM Archiving, Subset and Masking

22 Informatica Application ILM Structured data management solutions for Oracle, PeopleSoft, Siebel, SAP, and custom apps Informatica ILM offers three products: Archive Relocate older/inactive data for performance, compliance and application retirement Subset Create and update smaller copies for test and development purposes Masking Protect sensitive information in test and development environments 22

23 Driver: Increasing costs of Test Management Are You Drowning In Your Own? Escalating storage, server, and database costs Painful to provision test environments test data is out of date, takes too long to refresh Increasing effort spent on maintenance & compliance More data in more places = greater risk of data breach 23

24 Live Archive Options - Technical Production base Active Inactive History base Seamless Access Layer Seamless Access to data No customisations Use existing user interface No re-training necessary Active Application base Optimized File Archive Lowest Cost Platform is highly compressed Use standard BI tools is 100% secure E-discovery 24

25 5 Steps to Application Retirement Legacy Applications MINE SOURCE METADATA EXTRACT, MOVE DATA COMPRESS, SECURE, LOCK DOWN DATA Informatica Archive Wizard-based UI Informatica Archive File Archive Store Informatica Discovery SEARCH ACCESS DEFINE RETENTION POLICIES 25

26 Archive for Performance, Compliance and Retirement Production and Legacy bases Seamless Access Online Archive bases Informatica Discovery Custom Apps Optimized File Archive BI / Reporting / SQL Tools Extract to XML or CSV Cloud ODBC/JDBC Archive and Retire Store Access 26

27 ILM in the Marketplace Marketshare, Partnerships, Certified Integration MARKET SHARE: Oracle, PeopleSoft, SAP, Siebel ILM Vendor Certified ILM Solutions IBM 26.5% Other 11.4% HP 28.8% Source: 33.3% Archive Bridge for Storage/ECM Over 400 Enterprise-Class ILM Customers 27

28 ILM Archive The benefits of structured data archiving Application Performance Improve reporting and query response times Shorted IT maintenance tasks like backup and refresh Increase speed of business processes Compliance Reduce the risk and cost of non-compliance Timely, policy-based disposal of structured data Guaranteed, straightforward access to data as necessary Application Retirement Rationalize IT infrastructure for massive cost savings Ensure ongoing, flexible access to retired data Reduce data footprint with massive compression 28

29 Subset and Mask Non-Production Environments Source Applications and bases Informatica ILM Test Management Non-production Environments Custom Apps Subset Mask Subset and Mask 29

30 Why Customers Select ILM TDM Comprehensive Widest choice of relational databases and structured data platforms Comprehensive application accelerators (Oracle, PeopleSoft, SAP) Repeatable, reusable policies save time and effort Unified Standardized approach offers quickest time-to-value Single solution for all your test data management requirements Open Full extensibility for custom applications and specific business requirements Integration with PowerCenter allows re-use of existing skills and infrastructure Transparent, extensible metadata based approach Economical Ongoing right-sizing of non-production footprint No need to add additional capacity for new QA and dev environments Eliminate cost associated with data loss from non-production 30

31 32

32 33 B2B Exchange

33 The Information Economy Story Exchange requirements & challenges 34

34 The Informatica B2B Exchange Comprehensive, Unified, Open and Economical platform Enterprise Boundary Partner, Customer, Vendor B2B Exchange Access & Delivery validation & Transformation Auditing & Visibility /Source Management 35

35 The Informatica B2B Exchange How does it fit inside the IT landscape? Enterprise Boundary Customer on-boarding, Audit Manual Intervention, Reporting Partner, Customer, Vendor Internal Users Warehouse Back End Systems 36

36 Informatica B2B Exchange Why customers select Informatica? Comprehensive Unified Deliver Multi Enterprise Integration - Supporting a complete data integration lifecycle with universal data access - Cover Universal Transformation and Quality - Leverage enterprise roles for data management and monitoring Centralized HUB for highest visibility, integration, and orchestration - Single environment for internal/external integration, batch or real-time - Role based collaboration Open Economical Integration and Architectural Flexibility - Universal data access - Interoperability with enterprise middleware - Easy to extend through standard API interfaces Business Driven Exchange - Empower the business with dynamic partner/customer management - event monitoring and visibility - Eliminating niche solutions and hand coding 37

37 Are you missing critical data? As part of your warehouse or Integration projects XML Flat Files Industry Standards Documents Positional Name = Value ^/>Delimited<\^ Cooperate payments data arriving as SEPA XML should be integrated into Warehouse and then to the mainframe engine Information in complex flat files which contains policy and claims data is extracted to the data warehouse to support decisions SWIFT and customer proprietary payment instructions is parsed to the a single repository achieve single view and reporting Extract financial information from documents such as Excel and PDF to calculate rating scoring 38

38 39

39 40 Master Management

40 The Information Challenge How to Synthesize and Govern Across Silos and Providers? Sales & Mktg Operations Vendor & Materials Management Order & Channel Management Manufacturing & Inventory Mgmt Employee Management No Single Version of the Truth? Governance LOCATION PRODUCT CUSTOMER ORDER LOCATION PRODUCT CUSTOMER LOCATION CUSTOMER ORDER PRODUCT LOCATION CUSTOMER ORDER PRODUCT ORDER Cloud Computing Application Legacy Unstructured Third Party 41

41 MDM-Related Challenges and Costs Without a single view of the truth, your organization cannot be totally, effective, efficient, or manage risk. MDM will reduce data redundancy in organizations and as a result, will save 80% of the costs associated with managing redundant data. MDM-Related Challenges MDM is a key requirement for reducing the data integration costs of best-of-breed and legacy business applications. 70% of SOA projects in complex, heterogeneous environments will fail to yield expected business benefits unless MDM is included. Source:- Gartner 42

42 Multidomain MDM Improves Critical Business Processes Governance Risk Compliance Improve Efficiency & Reduce Costs Acquire & Retain Customers Mergers Acquisitions & Divestitures Improve Decisions CUSTOMER MDM PRODUCT ORDER LOCATION Cloud Computing Application Legacy Unstructured Third Party 43

43 The Informatica Platform MDM is Integral Part of Informatica Platform Improve Decisions Modernize Business Improve Efficiency & Reduce Costs Mergers Acquisitions & Divestitures Acquire & Retain Customers Outsource Non-core Functions Governance Risk Compliance Increase Partner Network Efficiency SWIFT NACHA HIPAA Cloud Computing Application base Unstructured Partner 44

44 45

45 MDM Lifecycle 5 Deliver Deliver the reliable data to applications and data warehouses 4 Master Master a reliable, single version of the truth 3 Cleanse Cleanse and standardize data 2 Discover Discover the data content, consistency, and structure 1 Access Access data from disparate applications and data sources 46

46 How Does Informatica Help Customers with Master Management? Applications Master Management Deliver Timely, Trusted, Relevant Master Operational Applications 4 Master Management Legacy Legacy Systems Analytical CIF Legacy Systems Third Party MDM Foundation Deliver Timely, Trusted, Relevant Portal/ Dashboard Marts Integration Profiling Quality Services Warehouse Business Intelligence 47

47 How Does MDM fit Inside the IT Landscape? Master Management Deliver Timely, Trusted, Relevant Master Operational Integration Applications Applications RECOGNIZE RESOLVE RELATE F Legacy Legacy Systems Third Party Luis Valdez CRM RECOGNIZE Integration Louis Valdes ERP Luis Valdez CRM Profiling RESOLVE Louis Valdes ERP Luis Valdez Spouse Owns Quality Julia Smith Product RELATE Master Foundation Deliver Timely, Trusted, Relevant Integration Integration Analytical Portal/ Dashboard Legacy Systems Warehouse Marts Business Intelligence 48

48 Master Management 4 Master Master Management Govern Relate Create, consume, manage, and monitor master data Relate multidomain master data and discover relationships Resolve Merge to create reliable, single source of the truth Recognize Rapidly match and accurately identify duplicates Products: Informatica MDM Model Define any type of master data with flexible data model 49

49 Problem: Matching With Identities Error / Variation Distributed Changing Behavior Name Freddie Macks Company Macks Medical Title CIO DOB 3/21/1967 Street 112 Medical Ave City Hartford Zipcode Marketing Sales Support Name Freddie Macks Name Frederick Macks Name Freddy Max Company Macks Medical Company Macks Medical Company Max Medical Title CIO Phone Fax DOB 3/21/1967 Street 112 Medical Ave Street 112 Medical Ave Street 112 Medical Ave City Hartford City Hartford City Hartford Zipcode Zipcode Zipcode Budget $1,000, Support Browsing Calls History Purchase History

50 Intelligent Matching Unified View Real-Time Updates Name Freddie Macks Company Macks Medical Name Freddie Macks Title CIO Company Macks Medical DOB 3/21/1967 Title CIO Street 112 Medical Ave DOB 3/21/1967 City Hartford Street 112 Medical Ave Zipcode City Hartford Phone Zipcode Fax Budget $1,000, Browsing History Purchase History Support Calls Marketing Sales Support Name Freddie Macks Company Macks Medical Title CIO DOB 3/21/1967 Street 112 Medical Ave City Hartford Zipcode Browsing History Name Frederick Macks Company Macks Medical Phone Street 112 Medical Ave City Hartford Zipcode Budget $1,000, Purchase History Name Freddy Max Company Max Medical Fax Street 112 Medical Ave City Hartford Zipcode Support Calls

51 EXAMPLE: MULTI-RECORD STANDARDIZATION Input Records Output Records Parsed Output Components 52

52 ETL ESB, EAI, MOM, ETL, SQL, JCA, JNI ETL, ESB, EAI, MOM Configuration Console Siperian Multidomain MDM Hub Informatica Business Director Applications MDM Hub Integrate Operational Applications Interaction Consume Govern Security Secure Legacy Relate Consolidate Legacy Systems Analytical CIF Legacy Systems Match Third Party Mastering Enrich Cleanse Warehouse Marts Model Portal/ Dashboard Business Intelligence 53

53 Why Customers Select Informatica MDM Comprehensive Unified Open Economical Comprehensive support for multidomain MDM Supports multiple data domains and multiple architectural styles all on the same platform Solve any MDM-related business problem in any industry Unified MDM architecture based on single platform Unifies all MDM requirements on the same platform Integration, Quality, Identity Resolution, Address Validation, Master Management No need to stitch together disparate technologies from different vendors Open integration with heterogeneous applications Works with heterogeneous applications from different vendors, legacy systems, and both internal and external data stores Doesn t lock you into only specific vendor applications or technologies Economical approach to MDM Easy configuration Enable rapid time-to-value and low TCO Extends same platform to other solutions/ departments as business needs grow Leverage existing investment 54

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