ecommerce solutions DEVELOPER PLUS FRONT END DEVELOPER

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1 ecommerce solutions PLUS FRONT END

2 Crimsonwing 9 ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise. Our range of complementary services offers an end-to-end solution to our clients. Magento is the fastest growing ecommerce platform in the world. It has an extensive range of out of the box features. This enables us to rapidly develop tailored, cost effective solutions with sophisticated functionality, to reflect the needs of your brand and support your day-to-day operations. We were one of the first in the UK to partner with Magento and have since become one of the largest Magento Gold Partners within the global channel. With deep knowledge of the product, as well as a good understanding of online business requirements, we offer unique capabilities that make us the ideal partner for the most demanding projects: proven track-record of resourcing and supporting global Magento implementations for international clients 270+ developers with wide ranging skills in most platforms and technologies enable us to build multi-skill teams for complex integration projects professional project management and development methodologies ensure projects adhere to strict quality controls going the extra mile Crimsonwing is not your average ecommerce solution provider. Once we ve delivered your solution, we want to work with you to enhance and optimise your site so you achieve the best business results possible. For us, post-implementation support goes far beyond the standard quick fixes and upgrades. We work with our clients to help them build smart profitable online businesses by delivering critical success factors. Have a look at the next page for an overview of our services. global roll-outs multilingual, currency, brand SEO analytics omnichannel consulting & web strategy performance optimisation ERP ebay mobile & responsive custom promos CRM apps PPC systems integration PLUS FRONT END

3 what we can do for you web strategy An ecommerce platform is only one element that leads to successful and profitable online business. We work with you to develop an intelligent overall web strategy that will enable you to represent your brand effectively online, engage your target consumers and generate loyal, repeat buying customers. generating web traffic The best ecommerce site in the world is of little use if it s not fed with a substantial flow of quality inbound traffic. Our job is to help to design a traffic generation scheme that delivers. Depending on your objectives, this can include anything from getting stuck in with social media, improving SEO, Google AdWords, marketing and much more. web optimisation Achieving great business results comes from an ongoing process of critically looking for ways to improve a webshop s user experience. This needs to derive from hard data and insights into your customer behaviour. Using tools like Google Analytics and back-end data, we help you trial incremental enhancements intelligently through A/B testing for better overall business performance. systems integration One of the secrets of successful online business is to use your technology to efficiently process orders with minimum manual intervention. This usually involves intelligently integrating the ecommerce platform with your existing business management solution. With our extensive end-toend integration experience and our set of data warehouse APIs it s almost a walk in the park. mobile & responsive Customers expect to access websites and interact with merchants in the way they want, when they want. We re experts at understanding how to provide your consumers with a highly functional web experience that works beautifully on any device. We can do this by creating mobile optimised sites, responsive design, or even a mobile app. extensions We ve developed numerous feature extensions for Magento Enterprise, tailored to both B2B and B2C businesses. Using extensions enables you to efficiently benefit from the extensive range of functionality that we have developed on past Magento projects, all the while benefiting from reduced time-scales to deliver custom functionality. scalable hosting Speed, scalability and robustness are still the name of the game in ensuring customers don t leave the shop before they have even viewed your products. The impact of a slow website on ecommerce conversion and revenue is well recognised. Crimsonwing offers a number of cloud or dedicated hosting services to optimise performance for Magento webshops in a scalable, cost effective way. 24/7 support Our support offering includes a dedicated support manager with a ring-fenced support team of Magento specialists. They can be available during standard business hours or even 24/7. We offer flexible contracts, from annual to hourly prepaid packages, 3 rd party vendor liaison, reporting and escalation processes. We make sure you re looked after. ecommerce@crimsonwing.com

4 Magento Enterprise in a nutshell Merchants attribute up to 80% of their revenue uplift to the Magento platform. Forrester Consulting, The Total Economic Impact of the Magento Enterprise ecommerce Platform 2013 Magento Enterprise Edition is a robust and powerful ecommerce platform that can scale to support the largest online stores. Packed with market-leading merchandising capabilities and backed by Crimsonwing s team of experts, Magento Enterprise Edition can help you take your online business to the next level. stability, scalability & flexibility for online revenue growth Every business is unique Create a highly customised ecommerce site that reflects your brand, adapts to your products and includes bestin-class marketing and merchandising tools so you can grow your customer base and build on your clients loyalty. Integrate at all levels Magento integrates with any business processes, and you won t find a better partner than Crimsonwing to guide you through that transition. From stock management to deliveries to client, including feedback and reviews, all your systems are connected and feed into each other. This effectively improves your business efficiency and gives you full visibility over your infrastructure. Turn browsers into buyers Increase your total revenue by extending your channels. You can turn your website into a responsive or mobile, secure site with a high-performing ecommerce platform that includes targeted marketing tools, search engine optimisation as well as call centre functionality. Magento showcase Over 200,000 merchants worldwide rely on Magento, including some of the leading ecommerce brands on the planet. PLUS FRONT END

5 Magento Enterprise feature list full feature list custom landing pages to support targeted marketing campaigns go mobile with optimised HTML5 store-fronts for mobile customers reach new markets with multibrand, currency, lingual stores from one instance attract customers with tailored coupon promotions 100% SEO friendly dynamic customer segments allow you to target each one with highly personalised offers & deals returns management for better customer service feature-rich customer accounts let customers self-service & manage all aspect of their account retain acquire key features convert tailored offers & sophisticated promo tools to target customers with highly personalised deals extensive CMS functionality to create stunning product pages that convert automated marketing reminders let you send offers to convert customers who drop out of the checkout process built-in reward points incentivise loyalty increase conversion & basket size with flexible merchandising options like dynamic cross- & up-sells, product display options, promotion labels, dynamic reviews & ratings flexible shipping options & collect from store SSL security support for orders on both front-end & back-end optimise your checkout by making it easy for your customers to buy flexible design to fully customise your site s look & feel to maximise conversion create one or multiple invoices, shipments & credit memos per order to allow for split fulfilment private sales keep top customers engaged with exclusive, invitation-only sales & deals choose from numerous payment gateways & extensions optimise performance by using scaling & optimisation tools to ensure your website pages load as fast as possible ecommerce@crimsonwing.com

6 agile processes for top quality Whether you re a B2C or B2B business, multi-channel retailer, or pure online retailer, Crimsonwing employs a flexible approach to getting you trading online. We ve been working in ecommerce for long enough to know that everyone works slightly differently. We have experience working in traditional waterfall methodologies through to Agile methodologies using SCRUM and Kanban based processes. Applying flexible tools and procedures, we can adapt our processes to meet your needs. At the heart of this process sits a fundamental review of your business drivers, through which an overall strategy is defined and agreed in order to meet your desired ROI. Gaining a thorough understanding of your business is essential to the success of your Magento website. We step you through all phases of design, development, delivery - and beyond - to ensure that your solution helps you achieve your business objectives. A taster of our process can be found below: 1 kick off ecommerce strategy identifying key online challenges and opportunities developing personas for target consumers formulating a compelling online proposition identifying content required to engage consumers digital content plan to build valued online relationships inbound traffic generation plan 2 analysis, requirements & design functional and technical analysis design and user experience thorough documentation of requirements 3 go live development & implementation regular deployment and visibility user acceptance testing load testing and tuning 4 support dedicated service desk and support managers 24/7 availability and rapid response reporting and SLAs coordination of 3 rd party vendor relationships 5 performance analysis & optimisation ongoing analysis of web metrics identification of potential enhancements live A/B trialling of improvements PLUS FRONT END

7 our clients speak for themselves Crimsonwing managed Mothercare s requirements and expectations through solid relationship management and in being able to build a trusted and clear working relationship from the start. Crimsonwing understood the criticality of our global brand and the absolute need for consistency and high value solutions. We have also found Crimsonwing s commitment and dedication at all levels throughout their organisation to be good and this has been a positive experience. Chris Hodge, Ecommerce Rollout Programme Manager, Mothercare International Coming from a custom built static site, we were eager to partner with a flexible and progressive solution. Having benchmarked a number of products and service providers, we were excited to introduce and integrate both Crimsonwing and Magento Enterprise as our strategic solution for our ebusiness going forward. We found comfort with the messages and responses from Crimsonwing and liked the company. People buy from people! What was good about Crimsonwing was their ability to manage change whilst maintaining a clear definition of the end goal. The site offers a refreshed look and feel, supporting the strong Macfarlane brand, and increased merchandising and upselling opportunities throughout the whole site. Mark Selby, Ecommerce Director, Macfarlane Packaging We needed a platform that was completely scalable and could be used in different languages for various countries. Therefore, Magento was the best solution that we could have opted for. I can t be more satisfied with the way that Crimsonwing handled and managed the project. The team was fantastic and their flexibility was incredible. With this new website we achieved our 3 months turnover target within the first month: +150% turnover growth compared to the same month last year. Alex Barbier, Marketing Director at WATCO ecommerce@crimsonwing.com

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