Digital Marketing Seminar & Workshop Proposal. for Isle Of Man Tourism

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1 Digital Marketing Seminar & Workshop Proposal for Isle Of Man Tourism

2 Hello, pleased to meet you. This is our proposal for Online Marketing Seminars & Workshops for your members. It covers who we are, what we can do for you and how much it will cost.

3 Firstly, an introduction. We are one of the world s leading Creative & Digital Marketing Agencies for the Hospitality industry.

4 We are a team of Creatives, Marketers, Strategists & Web Gurus that specialize in hospitality booking optimization.

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6 Our aim is to maximize the guests that visit hotels by using a multi-channel mix of digital marketing tools.

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8 We achieve remarkable Return On Investment for our clients using our strategic and creative high-impact approach. (which is nice for them, and nice for us too)

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10 Proposed Solution for You ü We can help your members help themselves empower them to increase their success from online marketing. ü We can show your members how to increase their bookings from their own websites and how to get more people to visit their websites. ü We have run similar Seminars & Workshops for Visit England, the English tourist board ( ü By doing this collectively it will help improve the general visibility of the Isle of Man online and is very cost-effective. ü We can achieve this by running a 3-Day Seminar & Workshop Program in Douglas for your members conducted by Ignite s Managing Director and Marketing Director.

11 Seminar & Workshop Program ü As discussed, we can run a series program to maximize the benefit to your members. ü The program can launch with a Seminar on the benefits and strategy of using digital marketing for hotels & accommodation businesses. ü This can be followed by two separate Workshops, a Beginners level and an Intermediate level. ü We have found that there are broad differences in the abilities of operators so this split-level approach ensures delegates get the most out of the process. ü This program can be run over consecutive days.

12 Seminar Contents A hotel s website is the hub of all its online marketing activity with the primary objective to convert site visitors into bookings. These conversions can be optimized using a mix of Usability, Design and Strategy. The Seminar will provide an overview of the digital marketing mix and explain digital marketing strategy. It will cover how the different channels ( , SEO, PPC, Social Media) work together to send people to the website. It s important for small & medium hotel owners to gain a costeffective competitive advantage by understanding these techniques.

13 Workshop Contents The Seminar will be followed by Workshops which will provide detail on how to use each of the primary digital marketing communication channels. We ll show your members the tricks & techniques for increasing their website conversion rates (the proportion of people who visit their website that book) Then we ll show them how to get more people to their website and how to maximize the effectiveness of their online marketing tools. The Beginner s Workshop will be suitable for those people with very little experience in digital marketing, that wish to learn about the different techniques, explore what is possible, and how to go about benefiting from digital marketing. The Intermediate Workshop will be suitable for those hoteliers who currently do some digital marketing and already have some experience in managing their websites and make use of some digital channels.

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15 Performance Metrics Finally we will explain the key performance and analysis metrics that enable hoteliers to assess the performance of their website and their online marketing. These will include: o Website visitor traffic & traffic sources o Website Conversion Rate o Value per Visitor to the Website o Cost per Visitor to the Website o Cost Ratio % o Website & Online Marketing Direct ROI o Channel Conversion Revenue o Channel Cost per Conversion o Keyword Ranking Tracking

16 Thank-You We hope you are excited by our proposal and that it meets your requirements. I will be happy to answer any questions you may have. I can be reached on paul@ignitehospitality.com