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1 Answers drive results Experian Automotive delivers information services to manufacturers, dealers, aftermarket, finance and insurance companies, and consumers

2 Experian Automotive s National Vehicle Database consists of more than 600 million vehicles in the entire United States. * *All 50 states plus Washington, D.C.

3 Powerful insight Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, aftermarket, finance and insurance companies, and consumers. Experian helps automotive clients: Increase customer loyalty Target and win new business Make better lending and vehicle purchase decisions Obtain deeper market understanding Unparalleled information source Experian Automotive leverages its expansive best-in-class data assets to help businesses make the powerful, well-informed decisions they need to increase profitability and improve their business results. Experian technology supports several top automotive partners, including ebay Motors, CarsDirect.com, CarMax.com, ADP Dealer Services, Reynolds & Reynolds, and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at Understand your market Automotive businesses can make more profitable decisions by diving deeper into what customers are demanding, why and where, and how the market is reacting. Experian Automotive provides AutoCount market reporting and analysis based on timely and accurate Department of Motor Vehicles sourced information from all 50 states, as well as rich demographic information, segmentation and analysis. Manage risk Risk is something that all businesses face. How they handle that risk is what determines their ability to succeed and grow. Manage risk (continued) Experian Automotive offers businesses a wide range of products to enable more informed decisions and help them to close deals with greater confidence from mitigating risk at loan origination and portfolio review to credit reporting and trade-in evaluation. Maximize relationships It costs less money to keep an existing customer than to acquire a new one. This is why Experian Automotive offers our client s exclusive products to keep up with the constant state of motion in people s lives. From maintaining and managing customer data in the most efficient way possible to understanding your customers and increasing their lifetime value our products assist in identifying customer behavior and motivations. Acquire customers Acquiring new customers takes an understanding of what they want and expect. Experian Automotive has the prospect targeting tools to streamline your marketing efforts to get the greatest results. With the highestquality demographic, transactional and behavioral information resources, businesses can approach the right people, at the right time, with the right offer.

4 Data assets Experian Automotive s unparalleled breadth of data assets delivers decision-critical knowledge to the automotive industry National Vehicle Database More than 600 million vehicles in the United States (all 50 states and Washington, D.C.) and Canada Includes title, registration, mileage readings and key vehicle events More than 5 billion vehicle history records, including over 80 million title brands and more than 85 million accident-related events Consumer marketing databases 280 million consumers, 110 million households More than 1,500 data attributes per record Attitudinal segments and touch-points 3,200 public and proprietary sources 108 million catalog buyers 70 million magazine subscribers Business marketing databases 17.6 million businesses Identification, firmographic data attributes More than 3,000 sources Linked to more than 6 million business owners and executives home addresses

5 Online activity database 25 million Internet users interacting with 1 million Web sites 15 million addresses Online survey database houses more 30 million respondents with over 6,000 self-reported data points Simmons National Consumer Survey More than 50,000 panels of surveyed consumers 8,000 brands in 450 product categories Measures television viewing, newspaper and magazine readership, and cable, satellite, internet usage More than 500 psychographic measures Easily extrapolated to any target file National Fraud Database SM 700,000 known fraud records More than 200 million cross-industry credit applications More than 215 million consumer demographic and credit records More than 200 credit and fraud attributes Credit database (consumer) 205 million credit-active consumers Nearly 2.8 billion consumer tradelines Roughly 55 million consumer public records Credit database (business) 19 million businesses 131 million business tradelines 41.5 million business public records

6 Experian s continuing sales for the year ended March 31, 2008, were in excess of $4 billion.

7 About Experian Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, California, and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. The bigger picture Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Our products and services fall into the following four tiers Credit Services Help organizations evaluate the risks and rewards associated with providing credit to consumers and businesses. Our information enables clients to make better-informed lending decisions. Decision Analytics Provide the analytical skills and software products that enable organizations to increase the speed and quality of their decision-making. We help clients to optimize their lending strategies and to implement changes quickly. Our products and services fall into the following four tiers (continued) Marketing Services Help organizations find new customers and take advantage of opportunities for expanding existing relationships. We enable our clients to communicate with prospective customers in the most effective way and with the most appropriate offer. Interactive Enable consumers to view their credit report online and monitor changes to their credit records. We also help guide consumers to the best deals on millions of products and services on the Internet with Web sites like FreeCreditReport.com, PriceGrabber.com and LowerMyBills.com Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

8 Experian Automotive 955 American Lane Schaumburg, IL T: Experian Information Solutions, Inc. All rights reserved Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. 11/08

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