Digital Cinema for all Exhibitors and all Distributors NEW 2012 EDITION

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1 Digital Cinema for all Exhibitors and all Distributors NEW 2012 EDITION

2 Dedicated to Digital Cinema YMAGIS is the only European company exclusively dedicated to Digital Cinema. The company was founded in 2007 by cinema professionals with substantial experience of the cinema business, with the aim to help both distributors and exhibitors managing their transition to Digital Cinema. YMAGIS believes Digital Cinema should not distort the existing relationships between distributors and exhibitors nor those between exhibitors and installers. At YMAGIS, we value and respect contributions from all players in the industry. Cinema owners should retain their right to choose installation and maintenance partners. Similarly, they should be able to select their equipment of choice and purchase it. YMAGIS provides both financial and technical services as well as logistics to help optimize cinemas operations and allow them to benefit fully from Digital Projection. YMAGIS will work to ensure cultural diversity is preserved and independent films have the same opportunity to reach cinemas as any other content. The tools we provide to cinemas can facilitate reaching this objective; all content should contribute to the cost of the systems in a fair and proportionate way. Services for the Exhibitors Tailored solutions for cinemas of any size Fixed monthly contributions paid to exhibitors Choice of technology, installer and financing solution Exhibitor can be the owner of the equipment Exhibitor retains full programming control Immediate deployment (depending on manufacturer s delivery) TCS (Theater Central Server) and TMS Services YMAGIS Technical Support & Services Content Services YMAGIS Laboratory. Encoding, Production and DCP & KDM delivery QuickDCP. DCP Creation Tool for exhibitors Ymaginet. Dematerialized Content Delivery Service Ticket KDM. Tool for KDM s Management Ticket VPF. Tool for VPF s Management YMAGIS TMS. A practical Digital Content Management tool Additional innovative tools in development YMAGIS HAS ADAPTED THE U.S.A. VPF MODEL THROUGH TWO ESSENTIAL POINTS: With YMAGIS the exhibitor remains in full control of the acquisition and the financing of the projection systems. The exhibitor can be the owner of the system and YMAGIS covers most of the repayments of its financing. YMAGIS has devised a system taking into account print circulation in each European market in order to maximize the reach of the contributions, allowing both large multiplex cinema circuits and smaller cinemas to participate.

3 Financing In the traditional cinema business film distributors, advertising companies and alternative content providers were responsible for the prints cost. In the digital world these costs are significantly reduced, by up to 90%. YMAGIS model succeeds in matching exhibitors costs to distributors savings. We have managed to engage in long term contracts with most of the content providers, in order to ensure most of them contribute with a percentage of their costs savings to the deployment of digital projection systems. Open VPF Model The YMAGIS model covers the financing of digital projection systems: projector, server, accessories, theater management system and central server (Library), with the exception of some of the additional costs (installation, 3D systems): 1. The exhibitor acquires the technology from its preferred service partners and selects the best financing solution: for example, with a bank loan from 7 to 10 years or with their own resources. 2. The exhibitor signs a binding contract with YMAGIS. YMAGIS pays a fixed monthly contribution up to 80% of the equipment s cost to help the exhibitor to repay the loan. 3. The exhibitor agrees to subscribe a service contract with YMAGIS and a minimal maintenance contract with his installer of choice. 4. We can study other financing models. Digital Cinema Infrastructure Financing institution installer / manufacturer Digital projection systems are connected to YMAGIS Network (NOC) allowing YMAGIS to fulfill its obligations with all distributors that contribute with VPF to exhibitors deployments and to allow exhibitors a more efficient Digital Cinema operation. In addition, YMAGIS provides specific services for the integration and automation of systems within the theater in order to support projectionists and theater managers. YMAGIS TMS, can work with all available cinema servers, allowing exhibitors to manage their cinemas efficiently. Loan / Leasing Acquisition Public subsidies Exhibitor Fixed monthly Contribution Content Content Provider YMAGIS has invented an original business model, which was inspired by U.S.A. VPF (Virtual Print Fee) models. VPF YMAGIS External networks (internet, smartjog, Eutelsat, globe Cast,...) YMAGIS.NET Other local networks (Offices, POS,...) YMAGIS TCS (Theater Central Server) Screen 1 automation sound Player Projector Lms Central Library (Digital Delivery service) Yms Technical support Yms YFS YRB (Real-time monitoring) YFS Firewall (External Network) Ymagis TCs (Theather Central server) Easy Graphic Interface Screen 2 automation sound Player Projector YRB Remot Booth Tms Theater / screen management Future software options Screen... automation sound Player Projector Network & Services Real-time Monitoring Hotline to solve technical problems and KDM issues Delivery of a Theater Central Server / Library (YMAGIS TCS) with up to 168TB of additional storage Automatic Content Reception Secure KDM Delivery Service YMAGIS Firewall Service New TMS tool, Quick DCP, etc.

4 Installation Using its years of expertise in Digital Cinema, YMAGIS also offers equipment installation services in order to fulfill most exhibitors needs. YMAGIS Installation philosophy Services of the highest quality at the most competitive prices YMAGIS Installation offers a range of services to manage the digital conversion and to simplify digital cinemas everyday operations Installation of digital projection equipment Our first objective is to deliver equipment and services of the highest quality, tailored to your circumstances and answering your needs. Complete equipment and configuration of the projection booth following DCI / ISO recommendations Sales and installation of both active and passive 3D systems Initial training on the use of your equipment and on basic cinema booth s maintenance YMAGIS theater central server: a unique tool to manage your cinema, store your movies and operate the screenings YMAGIS Installation s technical teams are formed by professionals recognized and renowned for the quality of their installations YMAGIS digital installation technicians are well versed with digital since its beginnings and still hold a 35mm technology know-how as it s how they all started. Sale of consumables Regardless of how you have acquired your digital systems, you can benefit from our efficient organization and attractive pricing for all your consumables purchases: Xenon lamps Replacement hard disks Air filters, etc. Remote maintenance, assistance, technical support and intervention Some of YMAGIS Installation s teams are fully dedicated to support and assistance s services, ensuring a successful digital cinema operation. More than 2,000 screens subscribing to our support and assistance s services and connected to our network allow us to be equipped with the best possible tools and to ensure quality follow-up services. YMAGIS Installation s service contract provides: Guaranteed reaction and intervention times in case of incidents Provision of important spare parts at preferential prices Up-to-date software upgrades made available by manufacturers A remote support service every day of the year, from 9 am to midnight Remote maintenance of your equipment: we ll guide you remotely to prevent most equipment s failures and breakdowns We ll work at your side to prevent show cancellations. We ll be there from inception to final delivery!

5 Laboratory YMAGIS adapts its content management and delivery services in order to always offer the best logistics and the most cost efficient systems. Added value: Proximity service Verification and optimizing service Integrated management: unique order list Proprietary Software Prints circulation management International digital equipment database ( integrated TDL database ) Flexibility 4 years providing digital services Local service with Paris and Barcelona laboratories support Responding to market needs Competitive rates, bandwidth and volume dependant Content duplication and delivery KDMs generation and management And all post-production services that distributors need DUPLICATION Hard drives DVDs UsBs Deliveries status online consultation INFORMATION Technical Support: Helpline 365 (9am midnight) for VPF and Laboratory Theaters Remote Booth Proactive technical management of equipment Solutions for equipment, contents and KDMs incidents KDMs Web interface automatic delivery Tracked orders Physical Dematerialized (Ymagis( network, smartjog, globecast) DELIVERY Distributor may select the service: Easy Target cinemas list Release version First screening date Choice We manage duplication and dematerialized deliveries We coordinate deliveries With or without drives circulation Savings A small quantity of drives can be managed to deliver to many theaters One vendor, one contact: all services included Or any combination of these 3 options

6 3 activities, one requirement: quality The only European independent company exclusively dedicated to Digital cinema Presenting Digital cinema solutions since 2007 Formed by a team of executives and experts from the film, cinema and IT industries With headquarters in Paris and offices in Barcelona and Berlin Market leader in France, Spain, Germany and Benelux More than 2,250 screens from 180 exhibitors INDEPENDENT EXPERIENcED FLEXIBLE RELIaBLE NEUTRaL EUROPEaN exclusively dedicated to digital cinema paris 106 rue La Boëlie Paris Tel: (+33) contact@ymagis.com barcelona Via Augusta 15, office Barcelona Tel: (+34) manel.carreras@ymagis.com alex.vanhemmen@ymagis.com berlin Keithstraße Berlin Mobile: (+49) michael.krauth@ymagis.com 2012 YMAGIS Digital Cinema. All rights reserved.

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