SMARTPHONE SOFTWARE OUTLINE

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1 SMARTPHONE SOFTWARE OUTLINE

2 WHAT WE DO Seekers Media content and marketing solutions connect tourism boards, attractions and brands with travelling consumers.

3 SEEKERS MEDIA NETWORK The Guide to Winter TV, websites, social media, smartphone apps & content distribution affiliations

4 SEEKERS MEDIA MOBILE INTERESTS First line of apps launched in October 2009 $175,000 invested into Seekers mobile offerings to date 2 nd year finalist for best new app with Digital Alberta Worked with one of Canada s leading mobile designers - Calgary based Robots & Pencils - to produce infrastructure now available for license Infrastructure is a platform for the future - can add on additional functionality in a year s time Skeleton for iphone, BlackBerry and Android with a development team to customize it to your graphic and functionality specifics Limited time invested on your part - we establish a needs list and then get to work About a two month process to launch

5 IPHONE Software developed for iphone, but the apps can be carried on the ipod or ipad Software is native to the phone and therefore some of its features guidebook listings and any images/video/maps and schedules live within the device User does not require internet or reception in order to access this content. Saves on roaming charges and the app can then work when there is no mobile or Wi-Fi connection.

6 CHECK IN FEATURE: APP FEATURES Similar to FourSquare, the software allows for a check-in feature based on the user s specific location. The user can check-in to a location at that exact moment, or they can set the app to check-in at a later time automatically. These check-in s are registered in real time and are then shared with other users in the form of a heat map (busy locations are colored in red, while non-busy locations are yellow) (Requires internet/reception)

7 VIDEO/PHOTO EMBEDS: The embed of maps, photos, schedules & video (Requires no internet connection or cell service)

8 GUIDEBOOK: shopping, dining, restaurant, activities, amenities and locals tip listings (Requires no connection) Guide book listings can include Google maps that show where you are in relation to your chosen destination ex. if you are downtown and need to be on the south side, it can provide directions on how to get there, along with a direct phone link (Requires connection)

9 DIGITAL COUPON BOOK: think the entertainment book except only digital. The user can thumb through a series of coupons, select which one they d like to use, tap on it and it will rise to fill the screen. Tap on it again and it will minimize back into the deck. Can include bar codes to allow for POS system scanning. (Requires connection)

10 CONDITIONS: includes a snow conditions feature and weather feature. The forecast is supplied by the Weather Network and features the opportunity for the user to tap into the Weather Network s full forecast off their mobile site specific to that destination. The user can then return the app seamlessly (Requires connection)

11 PUSH NOTIFICATIONS: The user can be notified on a variety of topics: Ex. The SnowSeekers Go-Guide has a powder alarm that alerts users when the destinations receives more than 5 cm overnight. The user can select what time (each day) they would like to receive an alarm (Requires connection)

12 PUSH NOTIFICATIONS CON T: APP FEATURES Toggle push notifications on or off based on interest. Categories can include Food and Beverage, Retail, and Activities for various offerings This allows you to send out notices or offers at specific times of the day. Ex. It's 4 pm and you d like to drive traffic into X location. A simple push notification with an offer can encourage the user to head into that spot. Your offer might be a short survey that they have to respond to with a yes or no or a selectionstyle choice (a, b or c). (Requires connection)

13 BANNER AD SERVER: banner ads appear along the bottom of most screens, promote sponsors, advertisers and in-house promotions. (Requires connection)

14 Seekers Media s BlackBerry & Android offerings are currently web-based. So for the app to operate it must have a cell or Wi-Fi connection, for now. It s simply too cost prohibitive to build out on the BlackBerry and Android devices until we understand the market adaption (i.e. what the market is looking for in terms of devices and the use of our app). This software has been developed in partnership between Seekers Media and the Northern Alberta Institute of Technology s D3. The project was headed up by Randy Troppman, who has been recognized as one of North America s leading mobile designer whose clients, outside of NAIT include Adobe and many others.

15 The BlackBerry and Android feature all the iphone features, with the exception of: Coupons are text-based, as opposed to graphic-based No check-in feature No push notifications

16 CONTENT MANAGEMENT SYSTEM All these offerings, across BlackBerry, Android and iphone come with a simple content management system (CMS) that allows you to control, upload, or alter content on your line of apps. Once in place and modified to your specific needs list, you are free to manage the apps as you need to, & free from incurring additional developer costs. The next page features an example to the CMS for iphone (keep it mind it would be customized to your specifics)

17

18 Here is a the CMS for Android/BlackBerry:

19 Comes with an analytics dashboard that tracks: # of Downloads User time Location of download Length of time in app Audience stats Technical specifics APP FEATURES Seekers also manages the submission process to Apple, BB & Droid

20 APP FUTURES Note: the software is extremely pliable - Seekers Media produces you an app that looks and feels to your needs; i.e. graphics, user interface and the apps architecture can be altered according to client specifics. AND allows you to grow on it for the future. Continued innovation will be taking place within the Seekers Media brand line of apps for SnowSeekers and properties like FestivalSeekers. In working with us you will be able to access these features that could be integrated into your offerings while in addition have access to our thriving online community to promote it the app when it goes live. For more on the platform and its capabilities please visit

21 Contact: Jim Barr phone

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