How To Create A Successful Holiday Marketing Campaign

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1 10 HOLIDAY MARKETING TIPS The holidays are quickly approaching, and we know busy business owners like you are working hard to make the most of it. Simply putting together an marketing campaign offers a practical, affordable solution that can yield good results. We ve put together some of our favorite holiday tips that will guide you through developing and sending an effective holiday marketing campaign.

2 Put Yourself in Santa s Shoes - Develop a Targeted Approach Take a step back and first think through what you would like to accomplish this holiday season. The best way to do this is to see things through your customers eyes - what s on their list for Santa to place under the tree this year? For instance. Do your customers generally want the latest must have items? If that s the case, in your marketing campaign you can remind them of this year s hot holiday items that need to be purchased early before inventory runs out. Would they want coupons, special offers or promotions? Or would they rather receive a newsletter that has valuable info and gift-giving ideas for co-workers or friends? Keep the ideas and promotions fresh to keep your shoppers reading - and buying. Take Out the Box of Ornaments and Show Them Off Dust off the Decor - Spruce up your template with snowflakes, red-nosed reindeer or candy canes! Once you re comfortable with adding images to your campaigns, be careful not to over-do it. You don t want your to appear cluttered or disjointed. Add a festive graphic and a few photos of popular gift items or a discount coupon, making sure whatever you choose is hyperlinked to your website, which will give your readers easy access to your items.

3 You re Special Offering deals exclusively to your mailing list over the holidays will make your customers feel like they are a part of a special member list. Offer free holiday shipping, a discount, or even a coupon towards their next purchase. Offering your loyal customers something your competitors are not can definitely have a positive effect on your business. The smallest offer can entice your customers to buy from you and keep coming back. Design a Festive Holiday Landing Page Getting customers to make a purchase is your true goal. Website landing pages should be designed to encourage a sale, and must make it very easy for the customer to complete their purchase. Just like your s, landing pages should be direct and focus on the product linked from the . Happy Holidays Be Social It s important to engage customers through all of your social media channels, including Pinterest. It s been said that Pinterest is proven to drive online sales. You can create holiday boards to promote your products. You should also post your campaign URL on all your social media channels to share with your followers.

4 We Miss You! Create a We miss you campaign to pull in old customers who haven t purchased from you in awhile. This type of campaign is a great way to re-engage customers who have been hanging on by a tread. Pull them back onto the sleigh by offering them something special if they continue to purchase from you. Get Personal Your campaign has to differentiate your company from every other company sending out holiday s. Start by keeping your s positive it s the holiday season! Connect with customers by including personal touches. Tell them how you are celebrating as a company or send them a picture of your holiday party. You should also include some personalization by adding a merge field; nothing warms a customer s heart more than seeing an that says Dear Joshua, or Merry Christmas Alexis. Grow Your Lists The holidays are the best time of the year to increase your mailing list; more people are visiting your website for their holiday shopping. Create a beautiful holiday sign up form and have it placed on your homepage or include one on the check-out page. This will provide your visitors the opportunity to register to receive mailings from you! It s a great way to build your contact list! Join our Newsletter!

5 Santa Segments His Lists and so Should You Take some time to look at your marketing reports. You have collected valuable information about your subscribers and can use it to segment your lists. For the contacts that opened or clicked a link in one of your s, make them a priority, as they represent your most engaged subscribers. You may want to offer special deals or incentives to shop with you in Transform January White Sales into Green Customers have come to expect all-year-round deals and promotions. Don t shut down your holiday program when you take down your festive lighting. To everyone who bought something from you over the last two months, send them a thank-you note that includes a discount coupon or promotional code. You should still wish people who didn t buy a happy New Year and let them know about your January specials. January SALE Campaigner marketing gives beginners the simplicity they need to start sending s today, and online professionals the robust features they need to automate and segment their strategic drip marketing campaigns. Ready to try Campaigner? Take a free trial today! CPDS All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.