INNOVATION IN THE NETWORKED SOCIETY FIAMMA ZARIFE

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1 INNOVATION IN THE NETWORKED SOCIETY FIAMMA ZARIFE

2 ABOUT AMÉRICA MÓVIL Estados Unidos México República Dominicana Leading wireless services provider in Latin America and the fourth largest in the world Porto Rico Total revenue in 2011: US$ 46,5 Bi Honduras Guatemala Panamá Colômbia El Salvador Equador Paraguai Costa Rica Nicarágua Uruguai Brasil Chile Peru Argentina + KPN (3 countries) + Telekom (8 countries)

3 AMÉRICA MÓVIL IN BRASIL REPRESENTATIVENESS OF THE GROUP Total revenue of R$ 31 bi em 2011 One of the 10 largest companies in the country 63 million of mobile telephony lines market share of 25% 7 million of cable tv subscribers market share of 59% 10 million of fixed lines market share of 22%

4 PILLARS OF GROWTH Sales Force Convergence Customer Service Network Innovation

5 PILLARS OF GROWTH NETWORK INFRASTRUCTURE km of optical fiber, the largest network in Brasil 6 satellites orbiting cities covered with mobile telephony 91,07% coverage Largest population covered sites of moibile telephony New submarine cable for data and long distance transmission Cities Coverage

6 PILLARS OF GROWTH INNOVATION IN 4G CLARO CIRCUIT 4G CITIES COVERED 4G 4G 4G Campos do Jordão Búzios Paraty SERVICES PRESENTED: Videochats, gaming multiplayer, music and video streaming

7 PILLARS OF GROWTH INNOVATION IN 4G ANATEL S COVERAGE TARGETS UNTIL 2013 Manaus Fortaleza Natal Brasília Recife Salvador Cuiabá Belo Horizonte São Paulo Rio de Janeiro Curitiba Porto Alegre

8 INTERNET BEHAVIOR IS CHANGING VERY FAST

9 BRAZIL IS AMONG THE TOP 5 USERS IN THE WORLD OF YOU TUBE, FACEBOOK, TWITTER AND LINKEDIN

10 BRASIL IS THE RIGHT PLACE TO BE SOCIAL REVOLUTION >>>>>>> >>> TECHNOLOGICAL REVOLUTION

11 SOCIAL REVOLUTION MORE PEOPLE IN CLASS C MORE YOUNG PEOPLE IN THE LABOUR MARKET

12 SOCIAL REVOLUTION Demographic Bonus anos + de a a a a a a a a a a a a a a a a a a 14 5 a 9 0 a 4 Women 2000 Men Economically Active Population (+14 MM consumers % % 33% More than 14 MM new young consumers in 10 years 55% 38% 51% 34% 46% 36% 46% 45% 46% 45% 105 MM 49% 55% 49% 55% In 2022 there will be 170MM economically active people 5% 8% 15% 18% 15% 15% 16% 12% Classe A, B Classe C Classe D, E

13 WHO ARE THESE YOUNG PEOPLE... BEHAVE IN NETWORK WANT TO SHARE IN REAL TIME WANT MOBILITY ARE CONNECTED TO THE WORLD

14 SMARTHPHONE TABLET LEI DO BEM TECHNOLOGICAL REVOLUTION CLOUD OTT

15 AND THIS REVOLUTION IS BEING ENHANCED BY... Brazil is the 6th largest economy In ,3 MM mobile phone Until 2014 mobile broadband will surpass fixed Brazil will host the 2 largest sport event in the world

16 WHAT ARE THE OPPORTUNITIES?

17 M2M: NEW DEVICES, NEW INDUSTRIES 50 BILLION CONNECTED DEVICES BY 2020 M2M Triple Play Connected Electronics Infrastructure, vehicles smart houses CONSUMER ORIENTED PROCESS ORIENTED

18 M2M IN CLARO BRASIL Dedicated team to support M2M users Modern Support Center to manage the network 24x7 Exclusive bandwidth for data transmission Exclusive simcard for M2M Products that fit market needs

19 WIFI OFFLOAD DADOS WIFI Complement Network Coverage (3G/4G) WIFI CAN BRING DIFFERENT BENEFITS TO OPERATORS Better Speed Generate New Revenues Innovation Retention

20 PREPAID BROADBAND Banner Cartazete Orelha de Micro Cubo MKT - SVA

21 MOBILE MARKETING Companies can use Music, Videos and Images to market their brands.

22 HIGH QUALITY CONTENT WILL BE ENHANCED WITH 4G

23 OTT IDEIASMUSIK More than 10 million songs!

24 OTT CLARO VIDEO A new entertainment experience with multi-plataform content

25 HD GAMES MULTIPLAYER GAMES The EXPERIENCE will be similar to CONSOLES

26 MOBILE LEARNING TECHNOLOGY is also changing the way people LEARN.

27 MOBILE CLOUD Much more SPEED to access your files, even the heaviest ones, WITH IDEIAS SYNC and 4G.

28 TO SUPPORT THIS NEW WORLD, COMPANIES WILL NEED... SCALE 1 st in Latin America 4 th company in the world 18 countries in Latin America DEVICE Sales Scale Best Portfolio NETWORK 3G IP RAM 3G MAX 4G ECOSYSTEM OTT Claro video Claro ideia Multi-services Tv Fixed / Mobile

29 Thank you.

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