Online Marketing for Small Business
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- Judith Carter
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1 Online Marketing for Small Business
2 What type of site? Branding & Consistency NO Template s! Content Really Is King Custom Designed, Purpose Built
3 Keyword Research Find the keywords and phrases that searchers REALLY use don t just guess! Use variations of keywords for better coverage Select a total of 20 keywords (or less) to avoid diluting keyword value
4 Search Engine Integrate keywords with page content Get the keyword densities right Unique meta data on each page XML sitemaps HTML sitemaps Robots.txt files
5 Building Inbound Press Releases Directory Submission Article Submission Blog Posts Authority s Complimentary s Internal Linking
6 Track and Measure Progress Monitor SEO positions weekly/monthly Monitor server stats weekly/monthly Use Google Alerts Use Google Analytics
7 Promote Your Web E-Newsletters with inbound links E-Campaigns with landing pages PPC Campaigns Social Media Directory Submission Press Releases
8 Bonus Exposure 3-page optimized micro-site Generates inbound links Increase search engine exposure & rankings Upload marketing materials Target keywords in your Booth Unlimited online coupons
9 Update Your Web Add fresh content weekly/monthly Add articles / newsletter content Use RSS feeds Add news & events Update Online Expo Booth
10 Competitive Analysis Evaluate what works for competitors Make sure you have same coverage Identify what you re missing Analyze search engine rankings/landing pgs Inbound links know where they come from
11 Integrated Social NEW SOCIAL NETWORKING SERVICES FOR SMALL BUSINESSES Two levels of service available: ISM Connect, ISM ConnectPLUS Social Networking Maintenance plans also available Meet customers where they are NOW, participate in the conversation, and build your company s online reputation with Social Networking
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