INTEGRITY I COMMITMENT I SERVICE SOLUTIONS FOR HIGHER EDUCATION WE LIVE HERE

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1 INTEGRITY I COMMITMENT I SERVICE SOLUTIONS FOR HIGHER EDUCATION WE LIVE HERE

2 WE LIVE IN A PLACE WHERE your vital messages community strengthen your academic

3 INTEGRITY I COMMITMENT I SERVICE a place where communicating with the right audience in just the right way is critical to your success. In order to begin a dialog between your college or university and your development community or your prospective students, you need to develop high value, highly targeted direct mail programs and electronic communications that effectively communicate your messages. And to develop and execute those programs, you need expert resources in data management, programming, graphics, planning, and printing. Cathedral Essentials TM can help you create comprehensive, targeted communications programs that help get your critical conversations started. Why Cathedral? Because Cathedral provides end-to-end expert data management and data-driven marketing programs that position you for a vital future. We not only guarantee error-free, on-time delivery of your communications, we partner with you to create custom solutions that meet the unique needs of your institution and attract the attention of your audiences. We know that you live your commitment to your institution. When you choose Cathedral, we live it, too.

4 To thrive, you need to attract the best and brightest young minds. To achieve, you need to build a diverse and dynamic student body. To endure, you need to foster a sense of community that will last a lifetime. STRENGTHENING CRITICAL RELATIONSHIPS with vital communications Colleges and universities need to share their vision and value with several audiences the communities in which they reside, the pool of prospective students they hope to attract, and alumni and like-minded people who make up an institution s philanthropic base. You know best how to talk about your college or university to express its mission and goals, and to reflect the unique qualities and history that set it apart from other institutions of higher learning. But how you communicate these messages, how often and to whom may be a bit more challenging. Your audiences are likely to be technically savvy and sophisticated; they may be frequent users of the Internet and have high expectations for clear and accurate communication. Your goal is to get them to respond positively to your messages, whether they are making a donation or considering enrollment. Your challenge is to build awareness, communicate effectively, and be confident that you re reaching the right people with the right message at the right time. Let Cathedral help you strengthen your critical relationships by delivering your vital communications. We can help you hone your message and design a customized program comprised of high-quality print pieces, personalized websites, follow-up s, and even fulfillment packages. Cathedral manages and tracks your databases, keeping your information accurate and current. We work with you to determine who to contact, how often, and in what form for the greatest return.

5 STUDENT SEARCH PROGRAMS FOCUSED COMMUNICATIONS FOR exceptional enrollment results To reach prospective students effectively, you need to understand their priorities when it comes to choosing a college or university. Once you know what is driving their decision-making process academics, athletics, extra-curricular activities, campus life, or some combination you can show them that your institution offers just what they are looking for. Cathedral, an innovator in student search strategies, can provide you with our Essentials TM search program to help you connect with those students you want to attract most. Our comprehensive program combines print and electronic communications that are designed to express your institution s unique personality and value based on what your prospective students are asking for and drive your enrollment results. your program can look like this: Cathedral can take your key messages and recruitment strategies and help you execute a student search program that looks like this But this is just one example, of course. We approach each student search with your goals in mind not a one size fits all solution. You get the full attention of our experts in admissions, enrollment management, and direct mail, all backed by dedicated customer service, programming, and production staff. We know that you live your commitment to your student search process. When you choose Cathedral, we live it, too. CATHEDRAL S COMPREHENSIVE STUDENT SEARCH PROGRAMS CAN INCLUDE: customized direct mail and personalized web communication based on the student s academic, extracurricular, and personal interests personalized follow-up s triggering systems to generate s ongoing database updates maintenance of responder files to build accurate student profiles customized e-search customized reporting timely and personalized fulfillment execution of unique communication plan

6 DEVELOPMENT PROGRAMS COMPELLING MESSAGES AND EXPERT EXECUTION yield higher returns Successful development campaigns are critical to the economic health of your institution. With so many organizations competing for development dollars, you need to make sure that your request is as compelling and timely as possible. You need a systematic approach of scheduled mailings and requests that are both targeted and appealing. But it s a complicated, time-consuming process. Cathedral can lift the burden off your shoulders and provide you with Essential TM direct mail solutions that are accurate and on time, every time. We develop, implement, and execute all aspects of your development activities services like data cleansing, database management and maintenance, even address updating so you can be sure that your messages are reaching the right audience. With your compelling design and messages, plus our comprehensive development strategies, your program can look like this: If there was a recipe for a successful development campaign, what would it include? Expertise in planning and executing direct mail development initiatives Compelling and engaging messaging that encourages a positive response Attention-getting, high-quality communications 100% accuracy in data handling and management Extensive experience with mailing and postal regulation compliance On-time delivery of mission-critical communications Dedicated support to help keep your campaign running smoothly With Cathedral, you ll get all this and more. Cathedral has more than 80 years of experience helping institutions like yours meet and exceed their development goals, freeing you up to spend your time on other critical activities. What does all that mean to you? More effective, more efficient personalized development campaigns that reach the audiences you need to target for a greater return on your development investment. We know that you live your commitment to your development efforts. When you choose Cathedral, we live it, too. CATHEDRAL S COMPREHENSIVE DEVELOPMENT CAMPAIGNS CAN INCLUDE: personalized direct mail in full color, highlight color, or black and white with detailed segmentation to leverage the right communication strategy for each audience effective design and messaging support management and maintenance of database 100% accurate insertion of matched mailing package components graphically attractive packages that represent the quality of your institution to your recipients tracking and recording of contributions full mailing support and postal regulation compliance

7 Why Cathedral? Cathedral offers comprehensive Essential TM communications solutions for higher education. Our expert higher education team creates custom, end-to-end solutions that meet the specific goals of your institution. Our unparalleled customer service, combined with our absolute commitment to quality and accuracy make Cathedral the partner of choice for your communications needs. Comprehensive solutions for your Essential TM communications. Our industry experts are constantly developing new applications and identifying best practices to help you communicate more effectively with prospective students, parents, alumni, and your current student body. ADDITIONAL DIRECT MAIL AND FINANCIAL COMMUNICATIONS SERVICES tuition billing financial aid applications invitations correspondence postcards pre-populated applications brochures customized viewbooks address correction and forwarding through the U.S. Postal Service LinkTM NCOA service

8 Cathedral Corporation Griffiss Technology Park 632 Ellsworth Road Rome, NY phone Cathedral can translate your critical communications needs into Cathedral Essentials TM high-value document and communication services that can include personalized direct mail and electronic communications for student search and development, as well as complete data management and maintenance services. With over 80 years of experience and an absolute guarantee for accuracy and timeliness, you can count on Cathedral to deliver Essential TM communications solutions that are as innovative as they are effective in positioning you for a vital future. Contact us to learn more about how Cathedral can help you exceed your enrollment and development goals, receive application samples, or arrange for an online demo. We know that you live your commitment to your institution. When you choose Cathedral, we live it, too Cathedral Corporation. All rights reserved. Cathedral Corporation, the Cathedral Corporation logo, and Essentials are registered trademarks of Cathedral Corporation, Inc. Cathedral Corporation is a non-exclusive Limited Service Provider Licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service: USPS, U.S. Postal Service Link and NCOA TM.All non-cathedral brands and product names are trademarks or registered trademarks of their respective companies. 06/06. AD#1.06