How To Become A Marketing Officer In Australia

Transcription

1 Resumes, Cover letters and Selection Criteria for Commerce Presenter: Dilani Rasanayagam

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3 How long have you got? The average initial review of your application will be 30 seconds! Less than you will get when speed dating!

4 What is the recruiter looking for? How you express yourself, your style, individuality & enthusiasm written & verbal Spelling & grammar mistakes attention to detail Gaps in your resume Tangible achievements on your resume Evidence that you have soft skills Format & layout of your resume, white space If you have read the position description or advert and read between the lines

5 Special Issues for international students Visa issues, and working rights English language skills IELTS test scores Neutralising your disadvantages Career objectives and future plans Australian careers V heading home

6 Connecting In general companies are looking for: Communication skills -100% Commercial work experience internships, vacation work, or University projects Well rounded individuals - other work experience perhaps casual, part time or volunteer work Not just purely academic record/certification/qualification extracurricular, inc. sport, music etc. An understanding and interest in the field

7 What might a résumé include? Careers and Employment For Students Online Career Tools Exploring Your Options Contact details Career/Job objective (optional) Profile /Summary of Qualifications (optional) Education (+ significant academic achievements) Thesis (Honour, Master, PhD) Final year Projects/Assignments Course related experience Key skills (optional) Other Employment - specify Volunteering / Extra-curricular activities Awards/Achievements Professional membership / development Referees

8 Targeted Headings Positions of Leadership Volunteering / Community Engagement / Fundraising International Development Cross-cultural experience Contributions to / Involvement in... Community Health, Campus Life, Education, Philanthropy, Sport, etc Industry Projects Professional Development short courses Professional Membership ICAA, FINSIA, AIM etc Performance & Exhibitions Conferences, Teaching, Lectures, Publications

9 Writing Objectives An objective should indicate the sort of role in the sort of industry that you are seeking. The statement should make a connection to your career interests and/or plans. You might refer to some of the skills you have to offer, but the focus is on what you are looking for and where you re headed. This needs to be compatible with the position and organisation you are applying to. A(n) role in the area of utilising my knowledge of services/products. A challenging, entry-level position in with special interest in and with a organisation. To utilise my interests and qualifications in marketing and management, in combination with my interpersonal and communication skills to work in a sales or marketing role for a #### organisation

10 Profiles A profile is a snapshot which pulls together key information about you, with particular emphasis on what is relevant to the position. You might mention for example, your qualifications, experience, key skills and/or attributes. The profile usually winds up with a statement about your career objective. Focuses on specific competencies; steers away from vague skills such as communication Profiles can presented as: full sentences, abbreviated sentences or dot points To create a high impact summary statement refer to job adverts and write a list of your matching skills, experience and education

11 Employers most important selection criteria when recruiting graduates Transferable & Adaptive Skills Checklist - PDF downloadable from C&E website

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13 Use Action verbs by skill type Communication/ Initiative/ Research/ Organisational/ Leadership Interpersonal Problem Solving Analytical Time Management informed devised analysed managed directed motivated founded classified monitored guided supervised introduced recorded coordinated lead negotiated reviewed catalogued delegated motivated supported designed compiled directed supervised taught initiated reported juggled coached wrote invented categorised controlled demonstrated enhanced investigated handled presented developed researched organised negotiated established directed illustrated improved

14 Writing Skills Statements Prepared monthly reports and financial statements, ensuring transaction irregularities are reported to management on a timely basis. Collected and analysed census data to identify specific consumer markets and assist in the marketing and launching of new products Created and implemented an Access mailing system for direct mail catalogue operation Demonstrated new customer services to sales representatives on a Negotiated contracts with equipment maintenance technicians in ten regional areas of Victoria Created and managed the club s marketing campaign, including advertising and fundraising drives successfully increasing membership by 15% Developed a new approach to managing resource allocation in the company that allowed for increased productivity of staff in my division

15 Extra-curricular activities Present FMAA, President Present Young Labourals, Member Indonesian Social Club, Membership Officer Heath College, Cricket Captain Booked venues, organised events and catering, and liaised with 175 business professionals for the 2013 gala event Honed my oral communication skills, knowledge of government policies and International issues by participating in public speaking fora Created and managed the club s marketing campaign, including advertising and fundraising drives successfully increasing membership by 15% Coached and conducted twice weekly training sessions, leading the team to the 2010 premiership A + B + C Formula A = Action Verb B = Object C = Where, How, What

16 Achievements A + B + C Formula A = Action Verb B = Object C = Where, How, What Started as a Sales Associate and was promoted to Team Leader within 6 months due to my ability to lead and motivate sales associates Consolidated 23 local customer service catalogues into five regional catalogues achieving 15% cost reduction and streamlining customer services. Taught children between the ages of four and six basic swimming techniques to promote water safety and awareness Designed a user-friendly database that detailed new car parts and allowed engineers to conveniently track the mass of future car assemblies Received excellent feedback from my supervisor and colleagues for handling customer needs and complaints in a professional manner Initiated manual handling safety procedures and actively contributed to Health & Safety policy developments at USB Consulting

17 1. Purpose Clarifies reason for writing, position, source 4. Other unique factors Uses figures/ facts to add weight to argument April 15th, 2014 Ms Susan Boyle Human Resources Manager AUSCOM 22 Collins Street Melbourne Vic 3000 Dear Ms Boyle: 23 Smith Street Carlton Vic 3053 Mobile: I wish to apply for the position of Graduate Marketing Officer, which was advertised via Careers Online on April 12 th Please find my application and academic results attached. AusCom s recent acquisition of Telco has captured my interest, especially considering the recent deregulation of this industry within the Australian market. Having recently completed my Business and Economics degree in Marketing and Management, at the University of Melbourne, I look forward to putting the knowledge and skills that I ve developed into practice. Three years experience as a part-time customer service officer for Telstra has equipped me with well-developed oral and written communication skills. Additionally, during my summer vacation work this past year, I gained experience with a start-up e-commerce company. I assisted the marketing manager in coordinating and developing the company s digital marketing activities which included online promotion, sales and communication. It is in this role that I honed my public relations, negotiating and sales skills. I further developed knowledge in the areas of retail and wholesale distribution channels and I successfully implemented strategies to target those markets. My research and analytical abilities are evidenced by my voluntary participation in a project conducted by the E-Com Students Association, in which I coordinated the collection and analysis of data from over 300 current and past ECA members. Involvement in an overseas exchange program in 2nd year, and a recent trip to Asia, demonstrate my initiative and interest in international issues. I am available for an interview at your convenience and can be contacted on the above phone number at all times. I am able to commence immediately. Thank you for considering my application. Yours sincerely Catherine Marks Content Attachments: Resume & Application Copyright Form; The Academic University Results of Melbourne Interest Expresses genuine interest in the job and organisation that reveals your research into the role/company; clarifies major criteria (degree) 3. Sales Pitch Addresses some of the competencies & requirements of the job; demonstrates what they have to offer & PROVES IT! 5. Conclusion What next? Other relevant information

18 Selection Criteria and how to respond The relevant skills, personal qualities and abilities required to be successful in a role are reflected in the Key Selection Criteria Types of Criteria - formal qualifications, personal attributes, technical & business skills, knowledge areas, transferable skills Separate attachment or On-line; individually address each criterion Draw on actual experiences, knowledge and skills, using different examples to illustrate different competencies Back up your claims with evidence referring to studies, projects, research, positions of responsibility, work experience and extra-curricular activities Be results oriented - use direct, active verbs to PROVE your point Length / format 1 to 3 paragraphs per criterion; could be set out in point form or sentence form or combination dot/sentence form Online applications - can be tackled in a similar way Be a S T A R!

19 STAR Technique Frame your response in a four-step process: S T A R Situation What was the context Task What was the problem Action What did you do Result What was the outcome Can you give me an example of Describe your experience with Tell us about a time when

20 Applying STAR to respond to criteria

21 Graduate Application Statements

22 Resources - Cover Letters & Resumes - Preparing Your Application - Resume Writing - Cover letter and Resume advice - Prepare Your Job Application - Resumes and Cover Letters

23 Resources - Selection Criteria APS guide to addressing selection criteria: Applications Express VPS guide to addressing selection criteria: Anne Villiers Addressing Selection Criteria p. 177 for examples of responses using different combinations of dot points and text, and single vs multiple examples for a criterion

24 Assistance with Applications Web : Employment Application Review : Drop In Service (10 mins each) : 30min appt -Book via SAS 12-2pm, Mon Thursday, L1 Alan Gilbert Building