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20 Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure Enterprise Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Microsoft Azure SMB Scenarios Office 365 Scenarios CRM Online Scenarios CRM Online Scenarios Other Other Other Transform the Datacenter with Microsoft Azure Business Intelligence Identity/Access Management and Information Protection Virtual Desktop Infrastructure Internet of Things: Collect Data and Monitor Assets Internet of Things: Advanced Analytics Enable Application Innovation Advanced analytics and big data Host apps in the cloud with Microsoft Azure Virtual Machines Drive Data Insights with Power BI Backing up your data in Microsoft Azure Host your website in Microsoft Azure Enable a mobile and remote workforce with Enterprise Mobility Suite (EMS) Providing Disaster Recovery with Azure Site Recovery (ASR) Deliver Windows desktops and apps to any device with Azure Remote App Office 365 for SMB and the Enterprise Sales Productivity with CRM Customer Service with CRM Windows Across Microsoft Devices-SMB and Enterprise Hosting Education

21 Customer Needs Market Opportunity Partner Opportunity Deliver applications to employees and control networks easily and efficiently Secure and protect sensitive data Identify and detect threats before they become an issue Ensure compliance and regulatory requirements $127B IT s WW public cloud services spend by 2018 with a 22.8% CAGR 1 Customer IT Budget Allocations in 2015: 62% Hybrid and public cloud services & 38% On-premises 2 2.3x Revenue increase by expanding to hybrid cloud 3 72% of customers are leveraging cloud for their applications from pilots to production apps 4 End-to-end solutions on a consistent platform across private, hybrid, and public clouds Broad cross-selling opportunities across infrastructure, apps, devices, and cloud services Built-in capabilities enable profitable and competitive solutions Win the Cloud Platform Extend the Datacenter Modernize the Datacenter Source: 1: IDC Worldwide and Regional Public IT Cloud Services Forecast, doc #251730, October : 451 Research, Hosting and Cloud Study 2014 Hosting and Cloud Go Mainstream 3: Microsoft Cloud OS Partner Economics Research, : 451 Research, Hosting and Cloud Study, 2014

22 Partner Revenue Build long-term, value-added services for Transform the Datacenter Capitalize on the market opportunity By 2020, the public cloud market will reach: $191B 1 More than 65% of enterprise IT organizations will commit to hybrid cloud technologies before 2016, vastly driving the rate and pace of change in IT organizations. 2 Growth of hybrid cloud will reach about $84.67 billion in Insights to maximize profitability Capitalize on growing customer awareness of and appetite for Cloudbased business continuity solutions Project Services Average Revenue: $50-$150K 4 Margin: 35% Cloud Readiness Assessments Solution Analysis, Scope, & Design Proof of Concept Data Architecture Design Database Infrastructure Development Data Center Migration Training Managed Services Average Revenue: $25-$75K 4 Margin: 45% Critical Response Support Data Center Performance Monitoring & Optimization Virtual Database Administration Reports & View Adjustments PowerShell Script Automation Data Center Performance Monitoring & Optimization Virtual Database Administration Azure Consumption Monitoring & Optimization Packaged IP Average Revenue: $15-$50K 4 Margin: 65% Automated Consumption Monitoring & Reporting Customer Self-Serve Portals Automated Data Migration & Integration Automated Monitoring, Alerting, & Logging SharePoint-Based Vertical Workflows Middleware for Hybrid Synchronization Automated Backups & Disaster Recovery External Portals for End Customer Information Pre-Configured Dashboards Leverage your existing customer base and initiate Cloud conversations with them to grow revenue Plan for the development and delivery of managed services and your own IP Windows Server System Center Microsoft Azure Source: 1. The Public Cloud Market Is Now In Hypergrowth, Forrester Research, Inc., April 24, IDC Press Release, IDC Reveals Cloud Predictions for 2015, December MarketsandMarkets, March 2015 Hybrid Cloud Market by Solution (Consulting, Cloud Integration, Cloud Management, Cloud Security, and Networking), by Service Model (IAAS, PAAS, and SAAS), by Region (NA, Europe, APAC, MEA, and LA) Global Forecast to MDC Research, Microsoft Cloud Profitability Scenarios May 2015

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