BT Connect Optimisation

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1 BT Connect BT Connect Optimisation Take control of your critical business applications performance for more network efficiency and productivity

2 A key part of ensuring your IT infrastructure operates efficiently is to give priority to the applications most relevant to the work you do. This is especially true as your network is inevitably asked to adapt to evolving needs. Part of our world-class portfolio of application performance management services, Connect Optimisation gives you more control over your most important applications, allowing you to manage lower priority applications over the Internet, and enabling you to reduce your downtime and lower your costs. Connect Optimisation is a BT-managed service, built on Ipanema technology, that protects and guarantees the performance of business applications such as ERP and CRM, even during times of peak demand, and even if your network also has to handle significant non-essential traffic. The service allows you to: Increase business efficiency, and your employees experience, by suppressing application performance brownouts Ensure the success of new strategic IT projects thanks to a dynamic, self-learning system that adapts automatically to all network traffic changes Improve your IT productivity by dramatically reducing application performance incident handling, with performance data easily available to identify the root cause of problems Lower IT infrastructure costs by tripling the potential of your current network without the need/expense of a bandwidth upgrade, while at the same time reducing the amount of network governance your IT staff need to carry out. Traffic control that clears the route for your main applications Connect Optimisation puts efficient management of your network firmly in your hands, allowing you to rapidly make changes to application policies, and to benefit fully from IT transformations such as Unified Communications, migration to the Cloud, and roll-out of business SaaS applications, Social Media and BYOD. BT Connect Optimisation built on Ipanema s technology provides: Application visibility: giving you a full understanding of application usage and performance over your global network from the smallest detail up to high-level performance indicators so you can better manage application SLAs and capacity planning Application control: dynamically adjusting traffic control and network resources according to your needs and application performance objectives, as well as enforcing critical SLAs in challenging traffic situations, while guaranteeing the best possible infrastructure usage WAN optimisation: speeding up application response time, optimising chatty protocols, and providing extra virtual bandwidth by substantially reducing the volume of data transmitted across the network Dynamic WAN selection: selecting the best route for application flows in multi-networked branch offices, according to the application performance objectives of each user flow, and the realtime performance characteristics of each available path Central management platform: the system is hosted at highly secure BT premises, with devices at your sites (typically installed between the LAN and the CE router) working together to sense and respond to your network performance and application demand. This allows you to manage your sites globally even the smallest branch offices as if they were one single site Seamless operation with all types of network: depending on your specific requirements, it works with MPLS, Internet VPN, Satellite and Ethernet complementing where necessary MPLS CoS plans and alternative WAN Optimisation solutions. Connect Optimisation guarantees your most important applications get the bandwidth they need, ahead of the rest. It makes sure you receive optimum network-wide response and performance, and allows you to run real-time quality checks to ensure your most important data gets through and end users get what they need.

3 Our company had an ambitious plan to deploy Unified Communications, including VoIP & Videoconferencing. Our IT organisation had to deliver best call quality otherwise endusers would have rejected the new system. Thanks to BT Connect, we accelerated the roll-out of the new solution in 12 months with a 90% adoption rate Application Manager, High-tech company

4 Before Connect Optimisation, we had increasing bandwidth spend and constant upgrades with no clear understanding of why. BT has helped us bring our network and applications under control. BT also found that 40% of the traffic going over MPLS was Internet traffic. We immediately implemented Application Performance Objectives to ensure our ERP & Supply Chain applications will always be protected over these flows, even on our small Point of Sales where no MPLS CoS could be implemented. We have strongly reduced the number of incidents linked to network performance and consequently improved the IT department s reputation! Network Manager, Large Retailer We have been able to more than double the volume of traffic on our network, avoiding bandwidth upgrades, while maintaining consistent overall applications performance (Quality evolution) at 96%. We can now prove to our internal customers that corporate IT meets expected SLA IT Director, large Pharmaceutical company

5 Harder-working business applications in a more cost-effective network From the market leader in application performance management services, Connect Optimisation offers you significant network benefits and savings: Making sure your business-critical applications are always protected from the potential impact of lower priority business/ recreational applications, including your users social media and personal web activity Improving your employees experience whether they are working at HQ, in branch or remotely, and prioritising each end-user for complex applications like ERP Optimising unified communications by guaranteeing VoIP call and videoconferencing quality; authorising webcams and desktop sharing; and allowing high-level, real-time reporting, comprehensive KPIs, simple metrics and quality scores Avoiding unnecessary bandwidth upgrade, and congestion from non-critical traffic, without having to set employee unfriendly rules Providing a consistent business application user experience across all devices Increasing business continuity and maximising IT agility by choosing the best network path for each application according to its business criticality Giving access to ready-to-use, cost effective, additional capacity: using a passive back-up line to MPLS or larger Internet bandwidth from the ISP Managing the perfect trade-off between IT sizing and application performance, while significantly reducing costs Allowing you to control how you align your changing business requirements with your IT strategy, with simple performance indicators to manage application SLAs Enabling you to manage application performance and shadow IT to ensure business critical applications are not impacted by lower priority applications. Guarantee the performance of ERP, CRM and other business-critical applications Make sure your key applications are always protected from less critical/recreational applications, while improving your employees experience whether they are working at HQ, in branch or remotely, and prioritising each end-user for complex applications like ERP Protect unified communications, telepresence and maximise the adoption Guarantee VoIP call/videoconferencing quality (even between two branch offices); authorise webcams and desktop sharing; and take advantage of high-level, real-time reporting, comprehensive KPIs, simple metrics and quality scores Embrace social media and BYOD Protect your business applications performance whatever your users social media/personal web activities, while providing a consistent user experience across all devices. Avoid any unnecessary bandwidth upgrades, and congestion from noncritical traffic, without having to set employee unfriendly rules Increase business continuity and IT agility via Dynamic Hybrid Networking Choose the best network path for each application flow according to business criticality, while delivering good, reliable Internet access to all branch offices. Access ready-to-use additional capacity for a lower price, using a passive back-up line to MPLS or larger Internet bandwidth from the ISP Benefit from transparent network operations and strong IT governance Take control of how you align changing business requirements with your IT strategy, with simple performance indicators to manage application SLAs. Monitor application performance to ensure vital applications are not impacted by non-approved applications, and get proactive alerting to prevent application performance problems Rightsize your network and maximise end-to-end service quality Manage the perfect trade-off between IT sizing and application performance, while significantly reducing costs. Manage CoS over different MPLS networks, by adding an extra end-to-end application control overlay.

6 Connect Optimisation: the bottom line value to your enterprise By guaranteeing your applications performance at any time, and directly aligning your network with your enterprise s business goals, you can look forward to a significant return on your investment. For an average total cost of ownership of 3 per employee per month, you can: Make direct savings of 30 per employee each month: 50% on network infrastructure (through postponed bandwidth upgrades) and 50% on IT operations and management (thanks to fewer incidents tickets and shorter resolution times) Protect costly investments for business critical applications: on average 300 per employee per month Expect cost savings from Unified Communications, SaaS and Hybrid Networking typically representing several thousands of pounds per employee by delivering all IT transformations and organisation on time and budget Gain appreciably by improving end-user productivity and avoiding application downtime. A BT-managed service: reassurance from world-class capability Part of BT s award-winning Connect Applications portfolio, Connect Optimisation is a comprehensively managed service: Service Delivery Project-managed installation, with global support to 90 countries Security Management Service managed within BT security guidelines Service Continuity Management Including service recovery strategy Availability Management With service outage analysis, resiliency and risk reduction design activity Incident Management Including 24/7 helpdesk and support; proactive and reactive fault management; service incident investigation and fault escalation procedures; and support from BT analysts, consultants and suppliers Service Review Including a regularly scheduled report analysing application performance trends, as well as levels of and recommendations for network performance improvement Change/ Release Management With vendor patch and release testing; configuration and patch management You can rest assured you re in the safest and most technologically capable hands, with expert assistance always available when you need it. We had to adapt our network to our evolving needs, including adding a SaaS Business Critical application as well as new global sites. Our objective was to move from a statistical policy based (CoS) to dynamic and centralised management based on criticality objectives for business applications. Connect Optimisation allowed us to simplify the management of our global network, whilst recovering 50% of available bandwidth for Internet base messaging Telecom Manager, Large Manufacturer

7 With Connect Optimisation s Dynamic WAN Selection feature, we can use the full capacity of our two networks. We have 100% availability to guarantee our business applications performance at any time. Analysis by Connect Optimisation showed that 40 % of the traffic going over our MPLS network was non-business critical traffic. Dynamic WAN Selection allows us to direct this http/https traffic over the Internet instead Infrastructure Business Manager, Logistics Company

8 Why BT? The market leader: in application management services, with 647 company implementations and 47,000 managed endpoints in 90 countries A network and applications pioneer: We were the first provider to prototype and test virtual optimisation appliances for use with virtual data centre and Cloud solutions The first to deliver a managed DWS customer deployment as part of the Connect Applications portfolio The first to use Ipanema technology to protect Telepresence over NNI networks Unique capability: we are the only service provider with an independent test and development facility which lets you compare, contrast and decide on the right optimisation solution for you Service Level Agreement: our new SLA for application assured network service means that, beyond general network performance, we make sure your key applications always get the network resources and priorities they need to perform at their best across the WAN Expert partners: we have long-standing and close working relationships with world-class providers of the technology that underpins our Connect Applications portfolio. Get in touch To find out more about getting the most from your key applications performance over your global network, and reducing your IT management cost, please contact your BT Account Manager. Offices worldwide The services described in this publication are subject to availability and may be modified from time to time. Services and equipment are provided subject to British Telecommunications plc s respective standard conditions of contract. Nothing in this publication forms any part of any contract. British Telecommunications plc Registered office: 81 Newgate Street, London EC1A 7AJ Registered in England No: PHME 69597

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