Social Media for Relay. How to Raise More Money and Drive More Participants to your Relay For Life event through Social Media
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1 Social Media for Relay How to Raise More Money and Drive More Participants to your Relay For Life event through Social Media
2 Ground Rules Keep an open mind Hold all Question s until the end of each section I know it s tempting, but please NO Farmville or Mafia Wars while on this conference call
3 Agenda Overview of Social Media Facebook Twitter YouTube
4 Overview of Social Media The Goal: Drive deeper community involvement The Purpose: To encourage people to register on event website To encourage people to donate to a participate in your event Outcome of this training: To provide general direction and strategy to local Relay For Life events.
5 FACEBOOK
6 Facebook 300 Million active Facebook users About the same size of the US population 150 Million Facebook users log on at least once a day Fastest growing demographic is those 35 years old and older
7 How can Facebook help my Relay? Facebook provides the ability to interact with participants & supporters to: Market Communicate Recruit Fundraise Create discussion Share photos Promote upcoming events
8 Facebook Strategy for Event Managers Success of using Facebook depends on building a good strategy: Maintain a constant drip of information Status updates Post photos Provide links Take polls Keep conversation flowing
9 Facebook Fan Pages Difference between: Fan Page Individual Profile Group Fan Pages include: Overview, website address, and contact info Share Photos, Videos, and Links Post upcoming events and fundraisers Create discussion, interaction, and take polls Recognize Survivors and top fundraisers Direct messaging
10 Facebook Fan Pages Facebook users can become a Fan of your Page Updates to Fan Page are viewable on user s Newsfeed Searchable outside of Facebook Appoint multiple Admins Fan Page Naming standard: Relay For Life of City or County, State Ex: Relay For Life of Montgomery County, VA
11 Facebook Events Event Planning and Fundraising made easy!!! Facebook events can be used for promoting Relay events such as: Event & Team Fundraisers Team Captain Meetings Kick-off Events Information Sessions Event Promotion (i.e. incentives) Promote & Recruit for the event
12 Facebook Events When planning event using Facebook: 1. Provide an event overview Keep it simple, informative, and engaging Include dates, locations, and promotions 2. Integrate with other promotion LINK BACK TO LOCAL RELAY WEBSITE!!! Facebook should be used as an extension of the event website Cross promote with traditional forms of communication 3. Keep the buzz alive! Keep them informed don t let any forget about the event 4. Extend the invitations The reach is almost endless so take advantage!
13 Individual Strategy - Facebook Application One of the best fundraising tools on Facebook is the Application! Direct link to fundraising page Provides FB users with your Goal and how much you have raised Difference between the FB Application and FB Causes How to add the Facebook Application to your profile? Facebook Application Handout for participants available on sarocn.org
14 Facebook Strategy for Participants Fundraise & Recruit Team Members Status Updates Tag Friends Add direct link to fundraising page Share your fundraising page on Facebook Add Comment (such as Donate Now!) Add a picture or video Tag Friends (even if they are not in Picture or Video) Add Comment Write a personal note Tag Friends Update note as donations are made
15 More Fundraising Tips for Facebook Other fundraising best practices Send out direct message on Facebook Attach direct link to fundraising page Attach a Photo or Video Edit the About You section on Profile Provide link to fundraising page Recognize your donors publicly on Facebook Status Update Tag the donor May lead to more donations Facebook Fundraising handout available at
16 QUESTIONS?
17 TWITTER
18 What is Twitter? If you re new to Twitter: Communication Tool 140 characters or less Twitter in Plain English Quick Twitter Vocabulary Lesson: Tweet: a post or updates to your followers Followers: those that subscribe to your updates or different from friends on Facebook (following vs followers) Retweet: to repost something someone else posted while recognizing and citing your source
19 How to use Twitter for your event Primary uses of Twitter for Relay: Communicate Current Event Happenings Market Current Fundraisers Communicate Upcoming Meetings Not necessarily a Recruitment Tool Should NOT replace traditional forms of Marketing and Communication Promote Twitter Account Website (Latest Event Info & Social Media Page) and Facebook Print Material Team Meetings
20 Tweet about event happenings Keep the buzz alive!!! Tweet often Keep the content interesting & different Create a source of information you can t find elsewhere How to Tweet about event happenings: Tweet about the success of the event Highlight Survivors & Top Fundraisers Post a picture live from a Relay event promotion Or even random facts about Relay or Cancer Example Tweets from Cobb & UGA
21 Tweet about event fundraisers Promote Event & Team Fundraisers Announce upcoming events Link back to the Relay website for more details Provide live updates from the fundraiser (It may inspire some last minute guests) Encourage Twitter followers to Retweet events to increase exposure Example Tweets from UGA Relay
22 Tweet about upcoming events Promote upcoming events using Twitter: Team Captain Meetings Kick Off Events Relay Event Day of event reminders Promotions (Kick off incentives) Again Twitter should not be used as the exclusive form of communication Examples from VT & UNC Relay
23 Tweet about American Cancer Society Following Official American Cancer Society Twitter Accounts Retweet Official ACS Tweets Breaking news ACS Promotion (such as Breast Cancer Month) Survivor Stories Fundraising Resources Example ACS Demonstration of how to Retweet
24 QUESTIONS?
25 YouTube
26 What is YouTube? YouTube is the largest internet video sharing website available Allows people to easily upload and share video clips Gives Relay For Life events a way to: Market Communicate Fundraise Examples: American Cancer Society, UGA, & UNC Viral Video Potential
27 How to use YouTube at your Relay? It does not take a budget to make a compelling video! Find someone with a video camera, webcam, or even digital camera that records video Find compelling story Survivor telling their story Caregivers Relay participant tells his/her Why I Relay story Post it to YouTube Share it with the world (Website, , Facebook, Twitter)
28 How individuals can Fundraise with YouTube FUNdraise for Relay with YouTube!!! Videos can create a connection and emotion in ways that written word cannot begin to describe Record a simple video message Video Qualities: Make it personal Tell your story Make the ask for a donation Promote your video: Facebook Twitter Blog
29 QUESTIONS?
30 Contact Information: Stephen Milleson E-Revenue, Manager of Innovation American Cancer Society Office: ext. 185 Toll-Free: Google Voice/SMS:
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