Beyond Pixels New perspectives about UHDTV commercial deployment. Edio Gomes Diretor Técnico

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1 Beyond Pixels New perspectives about UHDTV commercial deployment Edio Gomes Diretor Técnico

2 200UHTVchannels UHTVchannels 2025 Source image: AVIS Productions Source data: NSR

3 70% UHTV channels will be brodcasted via Satellite Source image: AVIS Productions Source data: NSR

4 90 millions 4K TV shipments 2019 Source image: AVIS Productions Source data: NSR

5 Source image: AVIS Productions Source data: Ericsson Consumer Lab st preferred video feature (high quality) for users

6 Roadmap Development phases of SDTV channels First channel and initial development Multiplication of service worldwide Stabilization followed by decrease in SDTV channels broadcast by satellite worldwide Formats, Compression and Broadcast standards Development phases of HDTV channels First channel and initial development Multiplication of service worldwide Development phases of UHD TV channels First channel and initial development Larger channel rollouts in mature digital market Starting period for the take-up of MPEG-2 and DVB-S Starting period for the take-up of MPEG-4 and DVB-S2 Starting period for the take-up of HEVC Source image: AVIS Productions Source data: Euroconsult

7 Technology CE connectivity HDMI 1.4a CEA 861 HDMI 2.0 CEA 861-E HDMI 2.0a CEA HDMI 2.0a CEA 861-G DisplayPort, USB 3.0 or MHL Resolution 1920x1080p 3840x2160p 7680x4320p Frame rate 30/25fps 60/50fps 120/100fps HFR Color depth 8-bit 10-bit 12 bit Dynamic Range 100 nits SDR > 500 nits HDR Color gamut Rec. 709 Rec WCG Audio Multi-channel Audio ( ) Object-based Audio Source: image: AVIS Productions AVIS Productions Source data: UHD News, DVB, others Pre-UHD UHD-1 Phase 1 UHD-1 Phase 2 UHD-2 8K Super Hi-Vision

8 Hispasat Group 4K Inititatives In 2013 Hispasat starts to test and demonstrate UHDTV. At IBC2013 Hispasat announces the official launch of Hispasat 4K TV channel in Europe. Followed by the launch in North and Central America, and it will be available in South America soon. The main objective of this channel is to promote and boost the technological evolution of UHDTV as well as to create awareness of 4K among the market players. Different demos and tests have been done worldwide using Hispasat 4K TV. During this time several partners have joined Hispasat 4K TV initiative. In this framework, Hispasat 4K Festival has taken place in 2015, aiming to create audiovisual works and showing both professionals and the rest of the audience the great progress achieved in 4K. Source: AVIS Productions

9 Hispasat Group 4K Channel characteristics H30W-5 AMZ 2 DVB-S2 Content: 4 K native content Coding: Two services HDR 23 Mbps (Backwards compatible) HEVC 18 Mbps 4K native Content Encoder HEVC Encoder HDR DVB-S2 Modulator Uplink Receiver Transmission modcod: DVB-S2 8PSK ¾ (Europe) and 8PSK 2/3 (North America) Offline Frequency (downlink): GHz Pol V (Europe: Hispasat 30W-5) GHz Pol H (North America: Amazonas 2) Source: AVIS Productions

10 Hispasat 4K milestones First Hispasat 4K transmission in Europe March April First Hispasat demo in Latam Spring HEVC 50fps 2013 June 2014 NAB 25fps channel in 2015 Winter IBC First trial with chipset/stb manufacturers HEVC 18Mbps Launch of Hispasat 4K channel in Europe May Launch of Hispasat 4K America First live Hispasat 4K transmission of a football match Nov IBC HDR transmis sion with Dolby Vision Hispasat 4K festival Source: AVIS Productions

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12 Hispasat 4K FESTIVAL: Winners MARINA HISPASAT AWARD FOR BEST SHORT FILM MODERNIDAD SAMSUNG SUHD AWARD FOR BEST IBEROAMERICAN SHORT FILM OSCILLATION FEMME JOSÉ ALFREDO RTVE AWARD FOR BEST FILM SCHOOL SHORT FILM CANON AWARD FOR BEST CINEMATOGRAPHY DOLBY AWARD FOR BEST SOUND

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14 THE HISPASAT 4K INTERNATIONAL FESTIVAL IS ONE OF THE FIRST COMPETITIONS IN THE WORLD TO EXCLUSIVELY FEATURE SHORT FILMS SHOT AND POST-PRODUCED IN 4K. The following categories and awards have been established for the 2016 edition: CINE365 FILM AWARD FOR BEST DIRECTOR: Opportunity to direct a feature film. HISPASAT AWARD FOR BEST SHORT FILM: 3,000 + Samsung SUHD TV 55KS7500. SAMSUNG SUHD JURY PRIZE: 1,000 + Samsung SUHD TV 49KS7500. DOLBY AWARD FOR BEST SOUND: 1,000 + Dolby ATMOS mastering. RTVE AWARD FOR BEST SHORT FILM FROM A FILM ACADEMY: 1,000 + film aired on the programme Versión Española. SGO/FUJIFILM AWARD FOR BEST CINEMATOGRAPHY: 1,000 + professional photo camera.

15 Hispasat Group Satellite fleet ORBITAL POSITIONS SATELLITES IN-ORBIT SATELLITES UNDER CONSTRUCTION NEXT LAUNCHES YEAR

16 Hispasat Group New Earth Station Hispasat group has started the construction of a new earth station located at Serviente street in Guaratiba, Rio de Janeiro. The new Earth Station will house the Control Center, ground segment, IP platform, the Operations department and as many as 25 antennas. Total investment is around R$ 40 million. Inauguration expected for Q4 2017

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